 Hey, welcome back everybody. Jeff Frick here with theCUBE. We are live in Moscone Center with 40,000 security experts at the RSA conference. The biggest conference of its size. One of the biggest tech conferences in the industry. Second, maybe only the Salesforce and Oracle. So there's a lot of people here, a lot of action. We're excited to be joined by the president of RSA, Rohit Guy. Welcome. Thank you, thank you. So first thing, kind of impressions of the show. We were here briefly last year. This thing was 34,000. This year they're saying it's 40,000. Yeah, look, RSA has the great burden and privilege of bringing the cybersecurity community together. And it's a true testimonial to the caliber of the people that this year we are able to attract 40,000 people. We have almost 500 plus, 550 something, I believe, vendors and exhibitors. And the level of the conversation in terms of the CISOs from different countries, the CISOs from all the mega corporations, public sector participants, the entire gamut of cybersecurity stakeholders are here today. Yeah, it's an interesting kind of take because on one hand you think there's so many people. But as a few people have mentioned earlier, really they're all here. So on the grand scheme of things, it's not that many people. It's really this group of people and they all know each other. People are all giving each other hugs as they're walking up and down the booth. So this really is it. This is a community and it's a tight knit community. It's all the good guys assembling together to figure out what to do about the bad guys. I know, just hope they all don't go to the bad side at the same time, we'll be in trouble. One of the things that comes up over and over at tech conferences specifically and here too is the ecosystem. Nobody can do it alone. You've got to have an ecosystem and there's a lot of conversations about sharing information more broadly, more automated, faster, really an important part of the strategy to fight the bad guys. Absolutely, in fact that was a recurring theme from all the keynote speakers this morning, the notion of working together. The only shot we have of beating the bad guys is if you collaborate and share the information that we have and go at it together. So the ecosystem is super important to your point. Yeah, so what are some of the kind of, for the people that aren't here, kind of the key theme, some of the big announcements that RSA is making. I know the press release feed is full this morning but what are you guys excited about for this year? What I'm most excited about is a new approach and here's the way I tee it up. You know, the bad guys are getting really good, right? Every company is going digital and digital companies are really juicy targets. We don't have enough good guys to fight on our behalf, enough trained good guys, which means you have to bring technology to assist you. So all the things like advanced artificial intelligence, machine learning, data science, all those things are great capabilities but the reality is we have to realize the bad guys have all the same technology that we do. So it's not a technology problem anymore. We have to play to our strengths, play to our advantage. So this new approach, we call it business driven security which means take the security incidents and apply business context to it, enabling customers to take command of their cyber risk and secure and protect what matters most. So it's a sense of prioritization and if we do that successfully, then we are able to keep the bad guys, they're already inside the door, but we can curtail the damage and we can detect the breaches and respond in a much more expedient manner. Right, always the problems with an arms race, right? Both people have to save them out of weapons. So it's how do you use those weapons? It's how do you use the weapons? More effectively. Absolutely and the context is super important. If you can apply business context to the way you apply that information and those tools, that's how you win. Now another thing that keeps coming up is kind of state sponsored threats which are different than maybe kind of commercially or just kind of activists. That's really changing the game because the resources behind those folks significantly bigger. Indeed, so there's new kind of bad guys like the nation state threat actors and their objectives are totally different, right? Their objective is not just to steal data but to tamper with data and change the conversations as we saw in the case of the election, Lucia, the presidential elections, by tampering data you can actually shift conversations and influence outcomes. So it's a whole new ball game in terms of the new types of threats and new types of threat actors like nation states who are getting into the game. Yeah, I thought one of the interesting points that came up earlier in the keynote today was I think they called it salting or spiking the algorithm with intentional bad data to send the algorithm on a path in which it really shouldn't go. Exactly, exactly. And the way you respond to that is again back to my point around business driven security. If you have data and if you understand the business context around how that data ought to be used then you're able to protect it and secure it and make sure it doesn't get weaponized or used against you. Right, right. Another theme that came up in another session I attended is kind of the unique role that companies are in versus the government. Because even if there is state sponsored issues going on because many of the companies are saying included operate globally across a number of geos, they potentially have even more data, different data to fight the threat than any one government does on its own. Indeed, and this is where sharing of information is vital. And along those lines, RSA is excited to announce this year that we've joined the Cyber Threat Alliance which is a consortium of private companies who have decided that it's not the threat intel data, it's how you use it that's going to be the differentiating factor. So in the spirit and way of working together we are sharing threat data with each other so that we can respond to the bad guys. Right, so give me the last word. It's February 14th, Happy Valentine's Day. Started the new year. What are some of your priorities as you look down the other road? What are we going to be talking about a year from now? It's things that are on your plate that you're really thinking about. So in the way of Valentine's Day I totally love cybersecurity, let me say that. And in terms of what we're looking forward to look, RSA is in the game to innovate and set the table and set the agenda for the cybersecurity market. We play the role of bringing the cybersecurity community together, but it's our innovation along the axis of business-driven security. We want to take that conversation, drive that into the industry because we believe without that we don't have a shot at meeting the bad guys. All right, well we're all rooting for you. And everybody else in this building. All right, I'm Jeff, you're watching theCUBE live from RSA 2017 in downtown San Francisco. Thanks for watching. Thank you.