Pretty soon you won't need a collection of plastic gift cards to shop at your favorite local businesses. "GiftFly is a free tool for small businesses to start selling gift cards online through their websites," said Natasha Miller, Director of Marketing for GiftFly. Darien based GiftFly is helping small businesses tap into the eGift Card market with their online service. Cory Perkins, founder and CEO of GiftFly said, "I've been in the gift card industry for the past 5 years so I've seen the value of this product develop and also how it hasn't actually reached small businesses yet. We wanted to be the ones to deliver this product to them because they are the ones who need it the most." "We provide the businesses with a free GiftFly widget that allows them to sell the gift card online and consumers can send them via email, Facebook or text," added Miller. According to the National Retail Foundation, "gift cards have been the number 1 gift for the past 5 years." However 60% of gift cards go unused each year. "Most merchants want you to spend that money because they want you to come into their store or restaurant. They want you to spend more money at their store. They want the foot traffic. With GiftFly, not only are the cards faster and cheaper, but they are also much safer. You can't lose a GiftFly," said Perkins. "You're also cutting the cost of all the plastic that businesses have to pay for creating the design, printing the plastic card and shipping the cards," added Miller. Sending an eGift Card is easy, benefiting both the customer and business. Just go to www.giftfly.com on your computer or smart phone, choose a dollar amount and gift to anywhere. Click send and the gift card is sent to the recipient via email or appears on the Facebook wall. "We really felt there was a great opportunity to bring a very important product to this huge under served market. Plus we are all fans on local businesses. We prefer to shop there and those are the folks we see on a day to day basis. It is really a personal mission of our to get this product into their hands," said Perkins. GiftFly officially launches on September 17th with an event at Washington Prime in South Norwalk at 4 pm. For more information about GiftFly, visitwww.giftfly.com.