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Published on Aug 31, 2010
A proven manufacturing strategy, quick response manufacturing can help companies reduce their lead times, grow their market share, and increase profitability by reducing non-value-added time, cutting inventory and increasing return on investment. Rajan Suri, a University of Wisconsin-Madison professor of industrial and systems engineering, sets forth this strategy in his new book, "It's About Time: The Competitive Advantage of Quick Response Manufacturing."