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Building smarter products with Integrated Product Management

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Uploaded on Dec 7, 2010

Smarter products. You hear them mentioned in trade journals, in boardrooms and in the press releases of your competitors. What are smarter products? How do you make them? And how do you make them better and faster than your competition? Most manufacturers now rely on a global network of design partners and suppliers to create highly sophisticated products, smarter product development is now increasingly complex. Companies require product and systems development capabilities that can balance the trade-offs between product features, quality, time to market and profitability. IBM calls its set of capabilities for building smarter products integrated product management (IPM).

This short video shows how integrated solutions and services from IBM for demanding product engineering disciplines—including mechanical, electronic and software life-cycle management - addresses the unique needs of manufacturers.

For more information, please visit IBM Rational: www.ibm.com/software/rational/ipm/

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