 self-control. I am going to exhibit a whole shit ton of self-management while I use the appropriate term self-management because I'm not going to use the term self-control. Oh shoot, I just did. So I'm just punished myself for engaging in the use of the term self-control. As you might imagine, I don't like the term. Why? Because I was trained by Dr. Brigham and I learned better than to use the term self-control. Why do you not want to use the term because you reify the damn thing and it becomes a hypothetical construct and then you use it as an explanatory fiction and it doesn't work. It's just like willpower, right? Stop using the term self-control and willpower. But what is it in a nutshell? It's a set of skills that you engage in to modify behavior but your own behavior, the baby. Ownership. God, English is a bitch sometimes. Anyway, so self-control, most people think of it as techniques that you use to modify your own and your own actions, right? Self-control, right? So I learned to control my own behavior. There's a reason why we prefer the term self-management. So look at the self-management definition and you'll understand why.