 we're going to come, but we're going to listen to the recording. So it's all good. Um, so this is a, something that had a bunch of people asked me the question on another people do this. I was like, okay, let's just rock and roll and do a webinar. And so, um, I'll introduce Tyler and he is a rock star in the book and marketing world. And so I found him a couple of years ago in 2014. I was working on my book, social wealth and I had been writing it, but I was looking around for people to help really market it and just figure out some other stuff that I really didn't know. And what I found is there were people doing it, but they were super expensive and very short on the details, especially in our market, the book. And I had written a book before, um, jumpstart your social life. And I mean it done okay, but the problem is I didn't know how to market the book at all. And as I was looking around it, people, I found Tyler wrong with a couple other people that he was doing it with at the time. And I thought like they by far had the best thought out program on how to write and market the book. And I was like, these are all like next level thing and the marketing thing that I had not seen from other people, um, and how to do that. And I had really looked an exhaustive source because at that point I was starting this business and I'm like at the watch on how much money I'm spending. And then the alternative was the only really people that would help were wanting to get charged like at that time still 15, 20, 25, 30 or more, um, to end up doing it. And they were really short on details. So I ended up working with Tyler on that, ended up, you know, my book did exceptionally well on sales. I think my first day, my downloads in the book were like eight or 9,000 or 10, I can't remember. It was a lot. And I was really surprised on that launch day. Um, you know, how high the book had done and I had a lot of reviews. I know, you know, help get my book now, like almost 135 star reviews. Um, you know, it's just sold a little bit over 45,000 copies since September of 2014 in total. So it was really fantastic on all the results that I got in also social proof for my business and everything else. And I never would have got it had I not found him and the system that they, he has, and it's been, you know, obviously iterated over the time, but today, you know, now he's helped hundreds of people becoming bestselling author. So I pretty, every person I sent him to so far, um, that's gone through the process has become a bestselling author. So it's a hundred percent. So, you know, it's what he's doing and compared to other people out there, uh, he's very ethical. We'll tell you what he can and can't do. And reasonable compared to what other people have out there, especially in the marketing side, because at the end of the day, if you, if you have a book, that's great, but the key is, is marketing it because if you can't market it, then no one's going to read it. No one's going to know it. And the other part of it, you don't market it properly. The longevity of the book just goes away. And so all of a sudden you have, you know, your average ranking on there falls to like 900,000 or a million almost overnight and you have no book sales and that doesn't help your credibility. So I wanted to bring him on here because we just did a book launch and a hundred people, um, wrote one chapter in the book and it's really innovative approach that I didn't see. I didn't see anyone else out there do and getting people together and testing out what happened. And we just talked about it and it got up to number two on Amazon overall and almost 20,000 downloads on the first day, which is insane. And if you look at it, it's mainly all fiction books. So having nonfiction book that high is pretty incredible. So he works with people all over the world every day as a team of great people that he's worked with for years and found the best people to do a bunch of different areas. And we wanted to talk today, you know, about how to write the book, you know, where should you start and other things in there and then get into, you know, how can you market this thing and what tips do you have and then, you know, get any Q&A or questions that people have and then, you know, find an opportunity that if you'd want to work with Tyler, we'll tell you how because, I mean, it definitely is helpful to have someone to bounce ideas off with and kind of lead the process. So, Tyler, give me your introduction. So yeah, I mean, I guess just to add on, I mean, I've been doing it close to like a little over three years. I've helped close to 300 people now. And just like Jason said, so close to 300 people, one one, and then this book was 100 people, the last one called the Better Business Book that almost did 20,000 downloads. And yeah, I mean, that's pretty much been in. I've just been formulating a team ever since then. So I have like a team of editors, designers, formatters. And when you work with that many different people, you just start to build the best of the best in each section. So that's what's kind of cool. And no matter like what stage you're at, just starting or you already have the rough draft done, you need somebody to edit it like wherever you're at in that stage, we can bring you in and execute the process with you. So yeah, I don't I don't think I can do better than you that. Awesome. If you have questions to just put them in the box as we're going through it in real time, because it's probably helpful if we're dealing with something and you're like, I don't understand this or what to do. So why don't you talk someone through. So, you know, everyone, you know, you see all these things I got an email from like Michael Hyatt, you know, a couple of months ago, but you know, we always wanted to write a book and, you know, don't leave the earth with putting out your footprint on it. You know, here's what you should do. So let's say you have an idea that you may want to write a book, right? Which I think is fantastic for people to do. Where where should someone start with that? And, you know, how do you come up with an idea? And just why don't you walk people through. For sure. Yeah. So I think a common like misconception, a lot of people in the market teach this is to like find a profitable niche. I don't really agree with that. I kind of do what I more agree with. And I think it's what you and I both did with our books, like we're, we're people, uh, persons like we're very into networking. So both of our books are on networking. And we actually started with what do we enjoy? So what do we actually enjoy, um, doing? And then we decided to write on that topic. So how I would start lists, like 10 things that you enjoy doing. And then right next to it, like list, how could I help others, uh, with these things that I enjoy doing? And then how could I make money, uh, with them? So it's like three columns, 10 on each side. And then you have 10 ideas to pick from, right? Because a book's not just a book. You can actually build a business off the back of the book, which is exactly what Jason's done. So I would list that, then you have 10 options. And then I'm very, uh, pro, uh, like, doing it as a community. So we actually do vote. So if you have like five book ideas that you think are really good, um, I would just post them up on Facebook and just ask your community, like, what do you think? And it doesn't have to be like your direct community, like a group, but just like your actual Facebook connections. And you'd be surprised, like people love to give their input. They love, they love votes. Like I'm sure Jason, uh, you've seen all the ones of, of my other clients that I posted up, like we'll get a hundred, 200, sometimes like three, 400 comments, um, on these things, like for a book cover vote, a title vote, subtitle vote, a book idea vote. And what that does is that's actually part of the marketing is it'll actually start to, um, get people interested. And then as you build the momentum with the book, they keep voting on your stuff. By the time you launch it, they actually feel like they were a part of the whole process and you actually like build a launch team naturally. So not to get too far into the marketing yet, but to pick your idea, make sure it's something you enjoy. Cause writing, especially when you first starting out, it's not easy to like get into that writer's flow at first. Um, for me, I just did an hour a day every morning. Um, it's, but if you only choose an idea off of like reverse engineering the system and picking a profitable niche and then you don't like the niche though, it's not going to turn out good. So I mean, you might be able to make some money off the front end, but it's not going to, it's not going to have you like your passion in there. So I don't think in the long run, it's not going to be that profitable for you. So what about checking books out like an Amazon? Like if you, so let's just say you want to write on a certain topic, right? What about doing research on Amazon as you're looking through it to see, you know, who's written on the book and for sure. So, so once you do have those topics that you would like to write about, then you can go to Amazon, check out. So for instance, um, for me and Jason be how to win friends and influence people, like that would be in our target demographic. And what you can do is actually look at the reviews of those books and like see what people are saying, what they liked, what they didn't like, and then you can actually gear your book towards like what people found most valuable. And I mean, that book probably, I haven't checked it in a while, but I think it's got at least a thousand reviews on it, probably way more. So you do that with a couple big books in your market, then you literally have direct customer feedback to your target market. And then you can just gear your book towards that. Yeah, what I also did for me is that I bought some of the books I'm on Kindle and then I just flipped through them. I didn't really even read through them super quick just to look at the format and to look at how people structured things. And then and then what happens is your mind starts to see opportunities in some of the holes that some of the books had. And then that's really helpful. And I think the other part of it too is that you'll see a lot of books out there that are three, four hundred pages. And the reality is, is that, you know, you can have a book as little as 40, 50, 60, 70 pages. I mean, and have it be a best seller and have a lot of impact. You know, a lot of people have limiting belief that this book has to be one hundred and fifty, two hundred, three hundred pages. Right. Yeah, totally. And I would actually say in today's world, it might be better if it was less like my first book with 70 pages. I think my personal book is seventy six. So same thing, but social well, it's like one hundred. Yeah, exactly. And I made it that way because as I was flipping through all the books, I found, you know, two things. One was people were talking about personal relationships and professional, but not both. And two, the books were so big that if I had to use them to go if I were going out to an event or I was going to a conference or something happened for me to find the information was almost impossible because the books were so big and they weren't organized in a way that I could flip through them and find the things that I needed to find. So that's when you start doing that, you'll get a lot of ideas on how to take, you know, start writing the book and what topic you can even write on. Yeah, agreed. And it's also to put yourself in like the reader's perspective. So that's like with my first book, that's how I set it up like easy, easily digestible sections. So it's like how to maximize your ROI conferences. So it's like before what do you do before the event, during the event, after the event. And I've gotten tons of great feedback from people just saying like this was actually like a book on conferences and it was laid out so simply that I can just reuse it over and over again and actually like take action on it. Whereas when you have a 300 page book, it's very hard to find those like golden nuggets, if you will, because it's kind of filled with all that fluff all around it. So I'd say just stick to value. Yeah, most important. And the thing that is to the other part of it, you can do too is if you can ask some of your friends when you figure out your passion that actually like whatever your passion is and say learning this discipline and just ask people some simple questions and you can get a lot of great feedback from that too. Right. And and you can use that to structure and write your book. So that's something that you can, you know, do and use. So that's absolutely. And I think as much feedback as possible is not only useful to you, but it is literally building you a community like you want to start a Facebook group and just not only ask for feedback in there, but ask feedback in general to your email list, your social networks LinkedIn connections like everywhere. And then just be like, if you want to see behind the scenes of the book creation and marketing process, follow me in this Facebook group as well. And you'd be surprised. Like, I think on average, my clients will get at least three to five hundred people in their group. And that's if they like have no following whatsoever. If you actually do have a following that's like pretty decent, you can easily get a couple thousand people in a book launch group that have watched and they'll watch you the whole way through. Create and market the book because a lot of people want to write books that are interested in the process. And then you build a couple thousand person launch team. And it's it's just crazy. Yeah. And I didn't have one when I first did do in my book, right? So like I didn't the business wasn't up and running. So the only thing that I had was, you know, my Facebook and other social media outlets that I was using. So you can do that and have that and have it be super successful. You know, I definitely think having Facebook groups that you're a part of helps as well, right? So you can involve other people in the process and enroll them, which is a really helpful. It's a really helpful thing. So now you've got these ideas. How do people actually start, like, you know, typing it or writing it? Like, you know, what are some ideas for them to actually start doing that? And then as are their programs, they should use. Yeah. When you talk about there's actually if I can remember that's what to send us in the follow up email. I think it's called the most the most dangerous writing app or something.com. And it actually lets you write. And but if you stop typing for more than six seconds, then all your words will disappear. And that so you literally forces you to keep going. So I will make sure to find that and I'll send. I can't remember the name. But before even the writing, you want to start with a with a mind map. So and the best way I can describe this is with my own book. So for mine, it was like how to maximize your ROI at networking events. So I basically had a bunch of ideas. And this is what stops a lot of people is they have so many ideas and they keep them on their head. They get stressed. They have their core job. And then they just put the book off for years and years. So you have to get it all out of your head. And the creative process is extremely messy. And you have to be really comfortable with that. And it's very it's just the opposite of what we were taught in school, like to dot our eyes and cross our T's. What I'm telling you to do is the exact opposite. Is to just make it sloppy. So get a whiteboard poster board, get everything out of your head. So for me, it's like, how do you approach somebody at a networking event? How do you follow up with somebody? How do you do research for an event? So these are just like three things that come to me. Put them all on the white board at the end. I had like 60, 70 things in a circle, just messy. And then I grouped them together into 17 different topics that were that are in the book. And then I wrote each section, not putting them in any order whatsoever. But I wrote each section separately, almost like writing 17 different blog posts. And then afterwards, after I was doing that, I started to realize the order that made sense. And then it was 17 things in order that broke up into three sections. The three sections kind of came naturally from the 17 steps. And then it was actually conclusion and then introduction. This is the weirdest thing. Introduction was last. This is how this is how I did it. And then, you know, we can get into editing them. But editing, you want to self edit, read out loud, and then you'll catch a lot of your mistakes. And then when you hire an editor, it'll be a lot cheaper rather than just like giving them a, you know, just a fresh rough draft that you didn't read out loud or do any self editing. So I think that was that. I think the key is there is to not let things get in your way. The problem is that this book process is that we put all these limits in our head. So we think we have to have an outline that has to go from the introduction to the conclusion before we start writing. And I think what Tyler said is exactly what happened to me was that I didn't write an introduction or conclusion until I actually had written the meat of the book. And I found that I had actually started to put an outline of how I wanted to go from front to back rather than doing it the way he described it. And it was much more frustrating because it took me longer because I had to think it through. And then the day I started flipping stuff around anyways and then just said, OK, let me just write the chapters and then I'll just put them in order as I went through this. This is before I was starting to work with them. So but this is exactly what I would do with someone else is that write the introduction and conclusion last because you don't the details in there will be easy to write once you get the meat of the book finished. And the other thing about the chapters I think which is actually really helpful is that then you're not in your head about how long the book should be. You're just writing to get the data out and the information that you think is really helpful. And then you just stop when you're done and whatever is there is there. No, it's so true. And I think what you're saying with when you do an outline first and then something doesn't go as planned. It's then it stops you. So it's like you should complete the process, but don't try to perfect the process. I think Perry Belcher. He's an internet marketer. He said that and that really stuck with me. So I just think keep completing it. And maybe you do five drafts. Maybe you do 10. But as long as you get just one full one done, whether it's like awful, at least you have something to work with and then you can start over. Whereas most people, they don't finish even their first one and then you don't have anything to work with. So yeah. And I think, you know, if you get it done, that's going to help you because as you're writing the book and getting through it on the first draft, the key is just getting it done because then you'll have ideas and how to edit other chapters because then the book will come alive in your head. You'll see the order and then new things will pop into your head. So I think the key is just don't let anything get in your way, right? Because otherwise you'll just stop all the time. You just got to keep literally banging it out and get it done. I mean, I think that's the key. I mean, if I were going to do another book, that's what I would do. I would just keep writing and get it all done and then worry about a lot of the nuances and things afterwards because you can then go back and do that later. The problem is that otherwise you won't ever get it done because you'll make a thousand excuses on what you need to do and what's not working. So let's just say you get this first draft on. You have it. So you need an editor. So how do you go about finding someone to actually edit this, right? Because, I mean, you know, it's great that you have a copy done, but you need someone to actually look this over and give you feedback on it. Definitely, definitely. So first thing that I would do is before even thinking about hiring an editor is I would have like five, ten trusted friends that can also give you feedback and do some edits and then do a read out loud self edit too. This will dramatically lower the cost of your editing when you give it to the editor. So do that first. Then when you are looking for an editor, you have a couple of options. I mean, me and Jason know a bunch of editors. I have a bunch that work for me. So I mean, reach out to us personally and we can tell you what they've edited. And then depending on what your genre is, we can put you in touch with them. But let's just say you go to Upwork, right? So Upwork, that's like a freelance website. You go there. You definitely want to like interview these people and like ask them to send you over books that they've actually edited. So then you can get a good idea if that's somebody you want to use. And some people like, I have editors. This one girl, Jessica, she really only likes to edit fiction. She loves editing fiction. And then I have another guy James, you know, and he likes to edit nonfiction. So, you know, so you wouldn't want to swap that. So do an interview with him. Also see if you guys like get along and vibe well because this like editing process, it's not just like you ship it off to them. They edit it once and then it's all dandy. It's definitely like back and forth process. So you want to be cool with the person and make sure that there's a relationship there kind of. And the editor is passionate about what you're doing because they're really lukewarm about it. Then they're not going to be able to add as much value either because they're just going to be editing the copy, not giving you edits on style or on maybe content you're missing or just ideas or things like that. So I think when you interview them, they'll they'll tell you because they'll be like, oh, this is awesome. I love this idea or this book sounds really interesting. You'll just know when you're on the phone with them what that what they're thinking about it. And I think that's a key piece. So you can't just do this online. You actually have to set up a phone call. And like Tyler said, I would definitely get copies of their work and look at their ratings and like upwork. And you can find people other ways. But whatever way you find someone you would want to get the copies of whatever they're doing, look them over and read them to see. Do they I mean, how do they read to you? Are they in your voice? Are they in your tone? Are they things that, you know, they did a good job? How's the readability? I mean, all these things you have to do because you're investing a lot of time in these editors. And depending on who you use, I mean, you know, it does. It is probably one of the more. I mean, it's probably the most costly thing in the process for the most part. It's so like an editor will change your book so much in a good way. And one thing that just popped my head as you were talking is to like think of an editor as like an actual partnership, not just as something you're outsourcing. Because like this is a book that you could have spent. Some people spend years on their books, right? So like you spend all that time and then for you to just think that like editing is just part of the process and you just ship it out. Like no, that's you need to think about it, like engage with it as much as you engage with those couple of years of writing. So think of it as a partnership because it really is. It's a big effect on your book. So once you get through, you know, the editing and process and you get that done. I mean, what's where do you go from there? Design, book design. But then you get it designed. You got to get it formatted. You need to do a book cover and and just mention this real quick. So marketing is actually happening during all of this. Like as this whole creation and process, this is where you're engaging with people and stuff. So now the design part comes get a book cover, have the designer give you three different options, throw it up for a vote. Like, and Jason, you see me do this like, oh my for the better business book from where it started to where it ended up that I did literally, I think I did like eight, eight votes or something like I went nuts with it. I just did so many votes. The engagement I got from all the different transitions of votes and getting people's feedback just from that we had at least I would say a thousand or so people that had seen the better business book. Yes. So that was like not direct marketing, but it was just like it was like collaborative marketing that they didn't realize was marketing in a sense, but it was. So until you're really happy with the cover and until you're noticing a response like I did with the cover of the better business book, it's very simple. But from what it was to where it is now people like you could just tell the people in the feedback they were just like, well, I don't like this, I don't like this and you take all the notes and then you see trends. And then by the end of it, it took us a couple of weeks and we had a great cover. So do that. And then you have to get it formatted. So interior formatting, depending on the format you want for Kindle, you need a .movie file. You can actually now not to get so technical, but you can actually upload word documents into Kindle now. But I've heard from some people that it doesn't look as good like on the Kindle. So I'd still just pay you can pay a format or like 50 to 70 bucks. Sometimes they're even cheaper than that. It's called a .movie file and that's for Kindle. And then for paperback, it's a PDF ready file, but it's different than a normal PDF. And then you can upload it through create space for paperbacks and then hard covers. You need to know somebody that actually prints because Amazon doesn't offer that. And then audio books like it's a whole another dragon, but you can do that to anyone. Yeah. And I think that the key going back to designers, you can go to things like Fiverr if you want. I mean, again, you have to look. You've got to be a look at a copy is usually going to Upwork or something like that is better because if you want a decent design, you're going to have to pay money for a decent designer because it's they know their worth. Right. And if you want to have something that's more creative, I mean, if you can get a cheap book cover from someone, but you're going to pay for what you get. So it's important to get good people to work on the design of the cover because if you're looking at Amazon, one of the things I noticed is I was looking at the books is that you've got to find a way for your book to stand out compared to the other top books. And so people are looking through it. It's going to grab their attention. I mean, because otherwise, if it blends in the background or some other thing, it's really not going to help your book pop. And that definitely does matter as people are flipping through looking at other books, what your design is. Oh, it matters 100. That's why I chose bright red for this wall. Really, we all chose it. But yeah, and it's very important. And again, I almost would think of it and this is just coming to me on this webinar, but I would almost think of it again as like a partnership with your designer. Like you put so much effort into writing the book. You don't want to slack off now in the editing and you definitely don't want to slack off on the cover. Especially if any of you watch right now and there's Seth Godin, he talks about with marketing that packaging is actually one of the most important things. So he even says it could be even more important than the literal product. Like the packaging of it is actually more important because it like draws people into it. So your cover, your design would be the packaging in this case. So I would take it seriously. And then getting the .mobi file for Kindle or getting that, I mean, you can find those again on Upwork. There are people there that can do it. There are people, I didn't use anyone on Fiverr, but that stuff's not as hard. You just gotta make sure that they can do it. And once you get the files back, you go through the files from front to back because sometimes they miss things or it'll be off. So you have to take the stuff that you get back and go through the files to make sure that they formatted it correctly and not made mistakes in there. You assume that they would look through their own work, but assuming this stuff, I had formatting problems until I found someone. And then it was funny, I think I paid someone like $75 and it kept making all these mistakes. And I was like, how do you advertise it? And then I found someone for like $15 on Fiverr or Upwork or something in the first version through with Seamless. So you never know on these formats and also sometimes can get frustrating because you think that people can do some of the work that you're handing off to them. But what I found is that often there was a lot more to it and they were making a lot of mistakes along the way and you would have just fall upon that. So the audio book too, I think you talked about that. I mean, I have an audio book, I find a lot of people like them. Again, I think it's a partnership, right? I think what you have to do is what I did in mine was I went through Upwork because I wanted someone good. I looked at the people and then I listened to how they spoke and I thought to my head reader of mine, who would they wanna listen to? And then I looked at the cost and price and then I talked to the people on the phone. I had a conversation with the three people that I ended up wanting to use and that made it a lot easier for me to make a decision on which person to end up using. And then once they go through it and they read it and they do it for you, then you can put it up on audible.com and upload and it's pretty easy to do that. So question for you in the audio book. So people may have a question. You hear some authors now that are reading their own copy and trying to put it up. So what do you, for an average person, what do you think about someone trying to go through a book and read their own copy to put it up? Yeah, I don't know. I mean, that's tough. Like I'd say I'd hire out to start but there's like two sides of it, right? I would hire out to start, but I will say there's this appeal. Like if you're familiar with Gary Vaynerchuk, like yeah, so like if he had hired, but it's also different. Like he's a huge branded guy. So, and he also was in like a very professional studio that he probably spent thousands of dollars, even a day just to rent out, you know? So, and you don't need equipment like that. Like you don't need crazy equipment, but audible does actually have standards. So like if you don't have, can't think of the microphone I have, but if you don't have actually like good sound on it and they'll test that, then they can actually deny your book from being uploaded. So all I'll say is like, if you're gonna do it yourself, make sure it meets their standards. I'm pretty sure they actually say what they are on the website. It's acx.com and then you can find everything there. But I think it's just up to you. Like if you have the personality that like you would like you would really love to do it, then I would go for it. But if you don't and it is definitely, it's messy, you're gonna mess up all the time. And it's just, it's a process. So it might be easier just to pay somebody 500 to 1,000 bucks and just have them do it. So, you know, it just depends on. Yeah. I agree with that. So what about someone writing a forward to the book? So that's a couple of things I think like, so what do you think the, you know, upside is to having someone write a forward? And if you wanted to have someone write a forward, what would you do in order to try to get them to do it? So it's 100% all upside. And what I did, so I had somebody write my forward who at the time was way bigger in like the online space than I was. So it was very beneficial to me. And for him, it was, I also try to think about this way. It's beneficial for somebody who may be further along in their career too, because it does feel good to give back. So he, it felt good for him to give back and do that for me. And at the same time, in the forward, his company at the bottom, like he has a signature. So it's Dane Maxwell and then his company at the bottom. So, you know, my book got 3,700 downloads in the first few days when I launched it like three years ago or something. And, you know, so he definitely got some traffic to his site. So that was good. But I don't really think he did it for that reason. So I think the way you position it is, you know, reach out to somebody in your, that maybe has an audience that has your, that same audience that you're trying to get in touch with. Reach out to them and just be like really authentic about it and just be like, hey, I finished this book. I really think it would be beneficial to your readers. And also I would be honored, like if you wrote the forward fork and then say, you know, maybe some of the things that they've done to change your life, because I would assume if you're reaching out to this person, you've been following them for a little bit, you know about them. And that was the case with me and Dane really, like, I asked them and he had taught me so much stuff. So it was less about me trying to convince him and more about me just being like, dude, I would honestly just be like honored if you wrote this forward. And they feel good to give back. So I would approach it that way. Yeah, and I definitely approach a number of people because you can't take this personally, right? Because I think, you know, I'd have a list of between 10 to 20 people and send some things out. And it's gonna take a little time because, you know, someone may not read your email, you may have to go through a gatekeeper, they may not have time, you know, there may be a variety of reasons that have nothing to do with you personally is just you gotta get through that. So I would, you know, have a list of those people and I would definitely be starting that process really early on in the book thing because, you know, you've gotta give this person time to actually write this forward for you and get it back to you. And, you know, plus you've gotta give them some content because they're probably gonna ask to see part of your book. I mean, before they'd say anything. So I mean, you've gotta get a book far enough along or at least part of one and share it with them. I think what Tyler said is really important. I think it's just, you know, you've gotta reach out to them and mention the impact. If you just have a letter asking them to do something, you know, they're gonna probably either say no, kick it back to you or just not answer it. I mean, it has to touch someone in a way that they feel like doing this is there's something that they're helping you and getting out a wider message. Somebody's gotta go on inside of them in order to spend the time to even write, you know, a very short one. And especially just on top of that, like with these people that have like these huge brands, like Gary, let's just go back to Gary Vaynerchuk, like he gets reached out probably a hundred times a day to do something like this. So how do you stand out from that is I think you give literally specific examples of how his content or how he personally has affected your life in a good way. And that's what I've always done. Even at conferences, like I know everybody in my network, like what they've done to impact me and I can tell them directly. Specific examples, because most people just reach out and just be like, you know, like a fan person kind of, you know, like I love Gary Vee, but I'm like, no dude, like 18 seconds in to vlog 147. Like when you said that, that changed everything for me. And that is what like, they're like, wow, okay, this guy's paying attention. Yeah, another tip too, if you know their address where they actually work at, right? I have done some things where I sent some people and like task-grab it and I had them dress up or do something really weird. And yeah, I got a meeting with Keith Farrasi and I sent some person to dress up in an Easter Bunny costume and it was like, you know, June or something. And I ended up getting a meeting, you know, and I sent my book and other stuff along and really nothing happened from it, but the fact is I still got a meeting with him, right? And so I did something that cost me like probably 50 bucks to have someone who actually had the costume. I looked on task-grab it, which is a site in which you can get people to do for you. So it was pretty funny and it works, right? But it stands out. So if I were going after someone like Gary Vandachuk, who's a big person, who's really wild and outlandish, delivery of that stuff is also important too. So he's got to think out of the box. And again, you don't have to spend a lot of money but doing something for 50 bucks and getting something delivered in a weird, unique way will get you to stand out and open up and laugh and that will get you farther many times in just sending a standard email, especially if you want someone to do something like this. So you've got to get a little bit creative on doing those things. So the next question on that is also, you know, you see some people having reviews that are actually written, short little quips about the book. Is that something that people should try to do? Or does it matter? I'm just wondering because I didn't, but I've, you know, you see it in some people, bigger books who've gone from publishing house, but I just wonder what's your thought on that. Like reviews inside the flat? Yeah, exactly. Or just like on one of the first like pages or something, you'll see people, you know, writing reviews that they actually have inside of there. I'm just wondering, is that something that people should do or is it? So I had that on my first book. I don't know, hmm, it's interesting. So here's one thing to consider, and this will help you to like move forward without worrying about messing things up, is that once the book's actually up on Amazon, you can edit things. So you can actually like that. Although yes, like when you put it up, you don't want it to have all these formatting issues, but if it does, you literally can go back to that person, get them to edit it and re-upload it. So what I did with conference crushing my first book is I put it up there, and then I like saw what my best reviews were, and then I reached out to those people and I asked them, hey, can I actually put you in my like front flat page and have you be in the book? And they said they were fine with it. And then I just got my four matters to plug that in. Then I re-uploaded it, and it actually happens in real time. So as that happens on Amazon for Paperback and Kindle, they don't take the book down. Like it stays up there as is, and then they make the transfer in like 24 hours, and then you're good. So I'd say just to answer the question, like, if you can, I think it can't hurt, but I don't think it's like any huge deal. Yeah, and I think that's a great point is you can take the book down. And I had that happen too, because people are gonna find things in the book. Oh, yeah, all the time. I mean, that's everyone. I read books all the time where I see mistakes in the book, and these are New York Times best-selling authors and publishing houses and things like this. So don't let these things stop you and don't get irate about them also, because it's just life. And you take it down. And if someone dings you because they look at a book and it's a formatting issue, well, you know what? It's life. And they're gonna be critics out there, and they're gonna say things no matter what. And you can't let that stop you from getting things done. So let's get into the marketing side of the book, right? So how would you go about, and this to me is the really essential part of the book writing process. I mean, because otherwise no one's gonna read this thing. And this is where most people have a very poor process. And I was looking through some people that were charging $20,000 or $25,000 to do the writing and marketing side of it. And I was amazed at how little they had in the marketing side and how it was just amazing how they just push us off. In fact, I have a friend here that spent $25,000 going through a publishing house that's here in Dallas and a really big one. And his launch was so abysmal that he was so mad that his next book, he asked me to help him do stuff because they literally did nothing for him. And he had to write this check. And he had all these books that were sitting there too that he ended up owning and that was part of what they charged him for. So why don't we go through the marketing for people? So if you're sitting there thinking, okay, well, great, I've got this book now, what do I do to ensure that it has some level of success and some people get it out there and there's some momentum. For sure. So I'll go through a bunch of different techniques but just to bring it all together, basically like a book launch, what you want to do is you have, let's say like 20, 30 different marketing techniques you can do, they all come together and you're doing them over a period of, it could be as little as two to three months. I'd say ideally maybe you want a little longer than that like four to six months time period. Some people even do longer like up to a year but I think three to six sweet spot. So you have all of them coming together and as we spoke about in the beginning of this, you have all those downloads happen in one day. That's what gets you to the best seller. And once you hit best seller, then you also hit, this is Amazon we're speaking about, you also hit hot new releases. And then once you hit that, then organically like a lot of traffic starts to come in and then you ride that wave. So that's how a book launch works. Now, what are all these different techniques? I'm actually doing Facebook ads right now and I've just found something that works really, really well. Facebook ads would be one of them. The first thing I would try to do and I would try to do it as you're writing the book is actually to try to get some media. So even if you could just get some like an article in the Huffington Post, get one, you know, Inc and entrepreneur, they're a little bit harder, but you can actually hire a virtual assistant to just gather journalists and contributors to all of these, to all of these outlets and then just reach out and it's a numbers game. Like eventually if you reach out to 500 to 1,000, one's probably gonna do it eventually. So then you get that article and what we're seeing working in Facebook advertising is target your demographic with the article. So they see that first and you are published in a trusted source. So this is cold traffic. They see that and then re-target them to buy your book. Most people, they skip the first step and they go right to the book and the conversions are way lower because they don't really, they don't know you first of all and second of all, they may not trust you because of there's, you know, internet marketing, there's been a lot of stuff that's happened and stuff. So the easiest way to get them to believe in like what you have to offer them is first, deliver an article in one of these trusted sources and then in Facebook, you can actually re-target people that have engaged with your previous post. So re-target them to buy the book, conversions are dramatically higher and the ROI is definitely there. So Facebook ads and media, two things right there. Facebook launch group is another thing. So, and we went over this already but start in the beginning, get people collaborating with you by the end, you'll have a whole book launch team that doesn't even realize that they're the book launch team but they are, so do that and, you know and deliver value to them along the way, right? And then they'll really want to help you too. Another thing is e-book sites. So there's, I have like a list of like a hundred. I'm sure you know of a lot of them too. And basically some of them are free so you can submit to some of them that are free and basically they have targeted people that want to know when new books are coming out. Some of them you pay, so, you know some have like hundreds of thousands of email subscribers. So basically you pay and do the ones that are free and have all of them promote to their list on the same day. And then that'll really help with the spike as well. And then there's blogs, podcasts and big thing here and Jason mentioned this is timing. So a lot of these big podcasters like one for instance, John Lee Dumas of entrepreneur on fire. I think last time I spoke with him he was booked for his podcast for like a year or something like literally a year. So like you, if you want to get on and not all blogs and podcasts are like that, right? Like some is not that long at all but if you really want to maximize the launch you got to be, you know, planning ahead, reach out and just say, hey, like I think this could really deliver value to your audience. I'd love to get on the podcast. Can we do it around this date? And then, you know, you have all this marketing building up and then you have all these interviews happening right around the launch and even like TV as well. I would say TV is still great but I think online is way more has a better ROI. And you want all of it to happen at a similar time. If you're doing nonfiction, the LinkedIn is also fantastic for organic traffic. I have like 10,000 something connections on LinkedIn and they show you right at the top how many people have viewed your posts. When I do a post usually about 2,500 people see it. So, I mean, if you think about Facebook now because it's Facebook's more pay to play LinkedIn has not figured out their advertising platform as well yet they do have one and it does work but it's still in the beginning stages. So they're organic and this is the same with Instagram as well. Organically Instagram and LinkedIn are amazing. So I would really get that going if you have nonfiction. Instagram, essentially, you just wanna build up your audience, use those hashtags and stuff and then, you know, keep building that up and pictures too with a book. Like if it's, you know, and you want your cover to look nice, you have a nice looking book. I mean, I think it's funny. Like you can just take funny pictures with the book, just do it in different areas and you want a ton of people. So that's why this 100 person book thing worked really well because we actually have a bunch of the authors with pictures of the book, a bunch of the readers. So I have over a hundred pictures now of people with the book. So if you wanna do a Facebook campaign and get people to buy it, start with the media article, retarget to a picture with somebody in the book, retarget again with another picture. You can literally track people down to a point where they've seen now 15 pictures and that's extreme, but 15 pictures of different people with the same book. And eventually they're gonna buy it. Like it's just, it's gonna happen. So that's great. And I think the part on there that's important, I love people getting people in a Facebook group, just ask your friends, just add them and put the people in a group that you know. And if people opt out, they'll just opt out. But it's a great way to communicate with them on that. I think LinkedIn is great. And if you actually write, what you can do in LinkedIn, which gets to more people is they want you to write articles so you can write an article in LinkedIn and then put a mention of your book towards the end, right? And you can even write a short copy and or saying on this day, it's gonna be available, get it there. And I think the other thing we should talk about is that probably before we go on is this strategy around launching and on the free to paid side so people can understand that piece of it. Cause I think then some of these things will make probably a little bit more. Sense, yeah, totally, totally. So the free to paid, what you wanna do is set up, well, you wanna set up a five day free promotion and then you might end it a little early, but you sign up with KDP, Kindle Direct Publishing and you commit to them for 90 days that your electronic version will only be on their platform. What I recommend is after, you know, I tell you how to do this, then you would actually, after your promotion's over, uncheck that and then put it up on all the other ones like Barnes and Nobles and all the other ones so that you can have a bigger outreach. But just to start, just focus on Amazon, it is, I think last time I checked, it's like 60% of books are being bought on there. I thought it was even way more than that, but I think it's 60%. So sign up for KDP, select, set your five day free promotion, promote it, have Tuesday be the official book launch, but then it actually starts on Sunday. So it goes from Sunday to Thursday, Tuesday's the official book launch. What'll happen is Sunday and Monday organically, people are just gonna start downloading it. So in the Amazon algorithm, it'll start to build up the ranks. And then Tuesday, this is what happened with the Better Business book. It'll just hit almost 20,000 downloads and then it shoots up the ranking. And then if that happens, like if you get that many downloads, then you wanna switch it to paid, so cut your actual promotion off and then you wanna switch it to 99 cents for a week, keep it at 99 cents for a week to just keep the momentum going. And then after that, switch it up to your price that you actually wanna sell it for, which typical Kindles are 299, 399, maybe 499. The Better Business book we have at 795, that's just because, I don't know, it's like 350 pages and it's 100 people's value in a book, so we kind of valued it a little higher. But that's that process and that's how you can get your book into a ton of people's hands. And I think that's the most important thing. If you have a really good product, it doesn't really matter up front if it's free or paid, just get it into 20,000 people's hands and people will talk. Cause I even think, I think word of mouth marketing for books is the best and that's why it's showing pictures of people with the book and other people seeing them. Cause I even remember like the last book I got was Shoe Dog by Phil Knight on audio book, it's the founder of Nike. And it was because my buddy was just like, dude, I just listened to this book, it was amazing. And I was like, okay, I'm just buy it. So like, if your friends read it and like it, then... And then part of on the free side, what you also do is you can create some special thing that can accompany the book, like maybe there's another 10 tips or best practices I didn't mention here or some templates. And then you can put it inside a Kindle. And if you say click on this, and then what happens is people click on it and you can get their email. So it's not just giving it away from free, you're actually getting subscribers to your email list for the business that you're starting and they can go to your website and you might say, well, I don't have a website up. Well, you could just put a page up, right? I mean, some things ain't coming soon, but get this offer and you don't need to communicate with them right away, but at least you have their emails. So you're giving something away, but getting something back. And then people will continually keep signing up for that when they go through your Kindle book. And I think this is the gold strategy, right? And the other part of it too was when you change over, don't change over at midnight, change over, because what happens with Kindle is they switch the, they turn on the books at like midnight. And one of the things that you all meet, which was really helpful was I switched it on at like 12 PM in Pacific time zone, right? And that made a huge difference because everyone is asleep at midnight, right? And so then what happens is your book things send a trail off and Amazon doesn't like that. But if in the middle of the day, people are searching for books and looking at around. So that to me is a huge piece of the book strategy and also going to 99 cents a week later is really helpful because then you don't kill the momentum because I tried it briefly to put it up to 2.99 from free and I definitely saw a big drop off. I put it back to 99 cents and immediately it started to go tick back up again. So you just have to take really be watching and I think in the book is the same way, right? I mean, 2.99, 3.99 or 4.99 is really the sweet spot for your book for on Kindle itself because that's just what people are paying. And you wanna get this book in as many people's hands as possible because you're not making a huge amount of money off of each book sale itself, especially if you're getting, and you'll get a lot less at 4.99 or 5.99 potentially, you've just gotta look and see when you test these out what happens to sales, right? And so that's a... So to test it out and that's kind of like even the next level of the marketing is to actually have an opt in like Jason was saying there. So it could even be like offering a free audio sample, a 10-step cheat sheet, whatever it is, but actually being able to have that customer as like your customer, not Amazon's customer, so you get their information, that's way more important than a book sale. And then you can build that email list up and then maybe you sell a product on the backend or a service and that's where you can really, things become way more profitable than just royalties on a book. And that's why when you do the free day, it's important to try to do some advertising. There's a lot of the book sites out there and you've just gotta test the book sites. I don't really, it's hard to know when you do so many, what book site you're paying for them to publicize your free book, right? And I mean, the book sites to get those things are, a lot of them are 1099, 1599, 599. So you just need to do it because what happens is it shoots up the rankings. And then you have social proof of what your book actually did when you get it all on one day rather than having it go out. Now there are some sites that do 99 cent promotions too. That's usually the only ones. I mean, there may be some ones that are other than that, but I don't really think, I haven't found them to be that much useful. And usually those ones are several hundred dollars a piece if your book's like full price. They charge you a lot to get out to their audience. And I don't think at that point that it's worth it. So why don't we cover the other thing too on here, which I find is huge that people don't do is the reviews. And to me, that is the hidden secret to make your book substantial because one of the things I found in launching my book was, I got a lot of people to review my book, which was definitely challenging, but it's doable, but it shows social proof that people like your book. And Amazon likes the fact that people are giving your book really good reviews on there. And so that part of it to me is essential. And maybe you can talk through about how someone would do that in order to get people to review the book. Yeah, yeah, definitely. So reviews for long-term, I mean, they're the most important thing. So one is just giving out pre-release copies, whether it's like a PDF or something. So you can offer it like before it launches, just like put a post out on Facebook. Be like, hey, to all the people that helped me vote on the book, like helped me vote on the cover, all this. Do you wanna pre-release copy for free in exchange for a review on it? That's all I asked. So you can start with that. You should be able to get like 50 to 100 people to say yes, reach out to your internet work as well. And you will, as Jason said, it is a little difficult. You'll find that a lot of people will say yes, but you have to follow up like a madman. So you have to do that. Another thing is on good reads, you can actually run a good reads giveaway. So where you give away like 20 books and good reads will actually promote it to targeted readers and they can win books. And that'll get you into a large audience. And people that are active on good reads are people that review books. And for those that don't know good reads, I think last time I checked it has like 30 million users and there's like book clubs and like just people that are avid readers on there. So I would go after that. And Amazon, I just noticed too, actually just set up a giveaway thing too. So you can actually do giveaways on Amazon now as well. And I think maybe doing like contests as well. That's worked in the past. So like a $50 Amazon gift card and basically you just say, enter to win a $50 Amazon gift card. Here's the steps to do it. And you can run a Facebook ad on this if you wanted. Download the book, leave a review, comment a screenshot of the review and then within the next 72 hours, I'll pick one person. So those are just some tactics there, but you really do the follow-up with reviews when you're reaching out to your network is essential. Because... It really is. And I think key is what I told people is to take resistance out. As I was like, look, you can write a one sentence review. And that's it because the most important thing is the rating, not the content. So, and then fill it in later if you have more time. And then I go through and I tell people as an author, the most important thing to make this book successful is the reviews. That's why I need your help on writing a review and it'll take you less than two minutes to do. And it's gonna make or break the launch. And it's not something that I can do. I have to reach out to other people. And I think that when I sent out a lot of emails to people and I basically cut and paste it. And there were a lot of people that didn't do it. There were definitely a bunch of people that did, but I think for my launch, I ended up getting like, you know, by launch day I had like 50 or 60 reviews of people. But like Tyler said, when people say yes, you have to stay on them because they often don't fall through. So you have to, so you can assume someone says yes, the review is going to go up. Yeah, sorry it's not. Yeah, and the other thing about it too, that doesn't matter. I found it, unless you are a major author, is the question comes up, well, if you didn't buy the book, it doesn't say a verified review. Well, I find that no one really looks when it comes to books unless you're some major celebrity and then it looks weird. But you know, you can get family members or anyone else to do this, it doesn't matter. But it looks weird if you have no reviews. And I know some people that are really well known authors that'll have, and I've seen 20, 30, 40 reviews a couple of months after launch. And I'm like, this is really weird that you're not getting people to have reviews out there and have a strategy to get it. So it really makes a big, and it makes a huge difference in a hot new release because people will be going through the hot new releases to escalate it. And if you have 30, 40, 50, at least 20 reviews on there, your book's gonna stand out from other people. And then people are like, oh geez, that looks interesting. Like if that's many people said they liked it, I'm just gonna get it and read it. And it makes a big impact on the social proof. And longer term, the more reviews you have, the more longevity your book is going to have in the eyes of other people, especially when they're searching, because that's just how we do anything in life, right? We look at something and we say, wow, if it has all these reviews, like we look at Amazon to buy a product, if we see it as two stars, you're probably not gonna buy that product and you're probably gonna find the one that is four or five. So it's the thing to really invest your time in. Definitely, definitely. And it definitely helps with Amazon's algorithms and puts your book in different placements. So also where Hot New Releases is, is in the top right corner of every category. Right below that is Top Rated. So like my book was up on Top Rated for a long time. Yes. And that placement, you'll get a ton of organic traffic. So reviews are really important. What about figuring out what category to put your book on on Amazon too? Like is there a way that people can do that? Cause that also seems difficult if someone's looking in there and saying, where should I put my book? Because it doesn't, you may wanna put it like I was looking in leadership. And then, you know, as we were talking back then, I looked at how many books and I'm like, wow, like my book wouldn't even shown up on a radar screen had I started at that point. Yeah. So I mean, our strategy is you get to pick two categories, two main categories. You can actually be in up to I think like eight because of the child categories within the big ones, but pick one that's like really competitive, like let's say leadership, probably like Tony Robbins is in there or something. So the chances of hitting number one in there are kind of slim. And then pick another one that is not as difficult or competitive so that you can easily get to number one. And then with that mix, it just works out really well because what'll happen is once you hit number one and let's say the less competitive one, which maybe is like, there's a category called job hunting and careers and it's just not as competitive. So we can get to number one there, you hit best seller status and you promote that, then more people start to download the book because it's visible in those categories. And then that one that was very competitive, you can actually start to move your way up there. But you don't wanna just start and just try to go up against like Tony Robbins or something. And how you do that is you look at the category and look at the number one book and number two book and see. And I think it's, if it's, what is it? The page rank has to be like over 20,000 or something like that. So if the number one book is ranked 2000 or higher, then it's not that competitive. Like you could probably, number one, if it's 2000 or lower, then it's decently competitive. So just be prepared. Is there any software that you can look and find that to do anything like that out there? There are some software products and I'm blanking on the name of them, but there are- It's like Kindle Trends, right? Or something like that. Okay, Kindle Trends is one, Katie Rock, there's something rocket that lets you search like keywords. So you can actually see like what people, it's different than categories, but what people are searching on Amazon. So it's like SEO for Amazon. So that helps too. But there's, yeah, there's a lot of, maybe after we can send some of these because- Yeah. Yeah. All right. Well, we could go on and on, but I want to get to some, you know, so why don't you tell people, we'll get to some Q and A, how people can reach you and how they can, if they want to get help, because we could go on this marketing forever. And we're already been on here for an hour, so it's time to let some people ask some questions. Yeah, I mean, I'm happy to answer questions if you do. I guess, I don't know with this, how to put it in there, but authorsunite.com slash coaching, and then there's like an application process. So if you are interested in doing your own book, just go through there and then it's pretty cool. So this is a thing you can do with your own books as well, is actually build like a funnel off the, a sales funnel off the back of them. So when you do that, if you go to the website, fill out the application, I'll actually get a text message as soon as you do. And then my response to people as long as I'm able to is immediately after. Yeah, so there it is, is immediately after. And I mean, talk about a higher chance of getting a client, right, because it's just a lot quicker of an interaction. So. And Tyler is a bunch of things that you can work with him on. I mean, you can do it on, there's a bunch of different packages. So don't, if you're interested in getting help, I would just inquire and have a conversation and then figure out from there, different options and things that you can do. And it's pretty simple and just get going. So. I just noticed that link was broken up there. Sorry, I didn't put the dot com. So. No, it's all good. It happens when you're trying to type and talk. So I know there's only a couple of people on here. Do you guys have any questions? I mean, you can put it in the question box up there. And if you do, then we will answer the questions. And if not, we will go on our merry way. Yeah. And if not too, I'm happy to answer any questions. Yeah. You can just send them to me and I'll forward them on. So. All right. Well, it doesn't look like it's people some questions, but that's fine. You know, everyone have a fantastic, fantastic day. And thank you Tyler for coming on and rock and roll. And we'll send out some links to some people and a replay for those people that couldn't make it and go on from there. And write a book. It's a great thing and it'll definitely change your life. And people love it when they come up and talk to you about it. So you become a rock star. Yeah, I think it's the foundation for business growth. So I'd highly recommend it. I agree. All right. Well, thanks everyone. And we will talk to you later. All right. See you, Jake.