 Hwa siya ma'i jeana lafu wasiwa like... Who's that? Uksha semai jeana mazewa shewa siya washa skia. So I'll tell you her name that she's known by and also her real name. Her name is Joanne Muine, but we know her and every Kenya knows her as Yami-Mami. Tell me you've not had that name. Nakamuje skia I know you'll be like, Ahiyo ni mizkeya la mochu,ームo'chu wa wea or what it's about. Yami-Mami is here with us today. You're going to meet her in a second. She's a content creator, she's a mother, She's a wife, she's a body positivist and she will explain exactly what that is a little bit later and most importantly okay same as you know being a quaint content creator she's a vlogger Kali fa salmiwa say Kwanzao mi ni toa kwa point, mi sa mawadi nini mi ni discourage she's a wife So let's go right ahead and meet our guest Yami Mami also known as Joanne Mugye. Hi, thank you for having me. I'm so happy to have you. Thank you, Kali fa salmiwa, nili pati kana 3 yas ago. Hey you in the cement you were 3 yas and that one is ish that one has a stamp on it Mazi, akuna kwingili ya hukwa. But you are a wonderful lady. You do a lot Mazi, you vlog your content creator which backstage you're telling me that's the same thing. It's like a fancy word. And then on top of that Mazi you're a mum which is never easy work, your wife which is not easy work either and you mentioned to me that you're a body positivist. Am I saying it correct? You're saying it correct yes. So what is a body positivist? Just like that you don't have to be constantly trying to put on weight or to lose weight or to change your hair or to wear specific type of clothes. I just feel like everybody should just be beautiful in their own way and that's basically what a body positivist is. So being positive about your body basically. This is the way God made me. So if you're thin be positive. If you're not thin be positive. Just be the way that you are because God made you the way that you are and God made mistakes. That's true, that is true. And by the way complaining. Mama used to tell me when I was young when you complain about your outside appearance or how you are as a person you're basically telling God what you did is not good enough with the work you did. And it does apparently used to hurt God's feelings and so I took that seriously and that's that's what made me become so body positivist without even knowing I'm body positivist. I think I'm going to adopt that for my kids because I don't hurt God's feelings. Just love yourself. Okay that thing used to tell me I've had a lot of hate on to hurt God's feelings but yeah it's a good one. You are a mum as well. May I please ask I hope it's not a personal question. How many children you have? I have two children. I have Ethan who's eight years old and then I have a daughter Makenny who is one year old. Miachana but but they still get along. Exactly, they love each other so much. Our producers have pulled up your Instagram page so want us to go and look at that. And so why Maze? Gee is 50,000 followers and then following 703. Oh my God. Your bio says millennium mum, millennium mum, wife, human, body positive, fearlessly influencing Maze. Wow. So as we continue to scroll down let's continue to talk. I like how you put that human because you know people can look at you and be like oh my gosh you're fearlessly influencing which is true. You're there you're confident with your body someone is there and then your mum your wife you're doing all this stuff guys know you you've got your life you've got your your head on straight and so guys are looking at you thinking how did all this begin when did it begin and how was it in the beginning? So I only became a content creator last year actually I started actively influencing actually I think it was around August last year yeah um so I used to I always had an Instagram page I think for the past three or four years but I wasn't like a serious like now I'm actually post creating content to post on Instagram but I realized that the more that I posted about my life the more that I posted you know experiences that I was going through a lot to do with like being a mum being a wife being just a woman like the things that anyone as a woman goes through whether it's things to do with hygiene things to do with hair or makeup or you know clothes whatever it is like just the struggles that anyone has the more I posted I realized a lot of women now started following me and it's like my audience is about 75% women 25% men so I realized that many people were following me and like relating with the things that I was talking about yeah so around August last year is when I was like okay so I think this can be a thing that I could actually actively pursue because I realized that a lot of people seem to have interest in it and it's something that I loved to do so August last year is when I actually started my YouTube channel um which now is at 25,000 almost at 25,000 which is really exciting yeah thank you congratulations yeah and that's when I actively started now you know like doing shoots to post on my Instagram and like you know actively trying to see what kind of content to people want to see from me what what topics to want to hear me talk about and that's when I actually started doing it so I would say it's been about from August tell me how many months is that September, October, November, December, November 8 months about nine yeah about eight months yeah exactly oh my goodness that's not a long time in a very short time yeah I would I would have thought you've done this for like four or five years for the kind of oh my goodness wow and so you know you've talked about your content and that that's what made people reach out to you made people love you, made people connect to you and so your content is actually not just one particular you know sometimes when vloggers decide to venture out on content creating they start to write about okay me I'm a makeup person or all right I'm writing about mums all right I'm writing about clothes or you know fashion yeah so but you're all okay I can't say all over the place but you are jack of all trades so you've done motherhood like you said then you're doing a little bit of outside appearances like hair and stuff like that clothing and you've also touched on your interest your biker and there's a photo that we passed and that's that's why I was trying to pause my producer I was trying to pause my producer but if we could go back up I saw you in a photo that you had posed with a whole bunch of bikers where were you guys at last weekend last weekend that I mean a part of a sisterhood of biker chicks you're only female you're only female we're called the Inc sisterhood love those girls so we just we do rides every so often and this last weekend went to loitok tok so it was really really really fun yeah I love biking I only started that in I think in December because my husband was a biker he introduced me to it and now I just love it so much I love your life man I love your life too what no because you know most of the time I look at I look at bikers who are ladies and I'm just like you guys have guts because sometimes you're driving in traffic and you see so many bikes you're like then you'll see the occasional you see a nice weaving I'm like oh my gosh you go girl yes I should not sketch as they're weaving through the traffic not fearless but it takes some guts it does it does you're living your truth you're living you yeah what what made you wake up and decide I need to vlog about certain things because even though you do vlog a lot about different aspects of life yeah it does take a point in time where you make that active decision yeah what drove you to that active decision honestly I don't even think that it was an active decision for me because like when I started my channel and I'm always asked like not really my Instagram page it's not like I didn't start out to be an influencer I didn't start out to be a content creator me I was just posting this do you go online just post and I'm a I love to talk I'm an communicator my husband can tell you my mother my sisters cannot tell you that I just I talk a lot so for me it was like an outlet that I could just share things that I was thinking about and when I posted I found that there were many women who would ride back and be like oh yeah even me oh yeah even me when I'm talking about something like even something as mundane as like period pains you know or talking about being in tau and then someone splashes on new water like random things and I found that the more I posted the more I shared my life the more other people were also being able to share with me and I love that kind of like give and take that kind of engagement of course and then over time I just realized like people my followership was just increasing because at some point last year I think in like June I must have been at like I don't know maybe 9000 and then I just noticed that people were just following me and I was like the more I post the more I talk people just seem to be following me so I was just like and you're just posting on instagram I was just posting on instagram that's when I hadn't even started my youtube channel and I just realized people were following me and so when they when they started following me and Paul would now tell me oh please talk more about motherhood or please talk about you know your hair or please talk about this then now I would start talking about the things that people actually want to listen to and then I realized now the more that I did that the more that people followed me so for me it's like I don't know if you like I chose like I actively decided to become an influencer I feel like it just kind of happened exactly just kind of happened like now I'm here and I thank God because I love it so much but um yeah I feel like I guess it's one of those things that it just it's like if it's your path it's your path and you find it in one way or another I'm glad you brought that up because I also believe if your path is your path it's your time it's your time if it's for you it will just like there you say you even have to look for followers they'll just come exactly so in my mind I think um Miss Muye this is exactly what you're meant to be doing in this life yeah something that comes to you that way exactly means this is your portion and you don't have to force it you don't have to you know like try so hard because for me honestly I post so many pictures on Instagram I post so many instastories that Paul like where do you even find the time to do it and I'm like yeah it doesn't even take like honestly put I can do it in my sleep putting up instastories I can do them in my sleep even editing YouTube videos putting up YouTube videos it's so easy for me it comes so naturally to me that it never feels like work it just feels like life doing stuff exactly just feels like life to me oh my gosh and you know you talked about sharing yeah and that's the reason why people reach out to you um I have to ask you do you because there has been a little bit of buzz that oh my gosh you know I feel like yummy mommy might be sharing too much sometimes sometimes the stuff that says a bit too personal I feel like she needs to draw a line here how do you feel about such comments and do you consider yourself as an overshara that's an interesting question yesterday I was just I posted a picture which said that if I could if I got a dollar for every time somebody shared an opinion about me about me over sharing or about me sharing something or about an opinion that I had I would be so rich I would be so rich but the thing is you know what we all grew up in different backgrounds we all grew up believing different things our boundaries are all different so my boundaries might not be the same as your boundaries that's some people who even when I post a picture of um talking about pads or something like that the guys will be like watch don't talk about that but for me I'm like why this is something that all women experience that all women go through so why is it an issue you know and for me I always feel like my life God has given me the experiences that I've had the challenges I've had the the the knowledge that I have so what I can be a blessing to other people I am blessed so what I can be a blessing and for me if I don't share I'm being selfish you know especially this a lot of things I share about single motherhood because before I got married to my husband was a single mother so there's a lot I share about like single motherhood about being in a blended family about the challenges of motherhood and the interesting thing is whenever I share these things there's always women out there who reach out to me and say oh I thought I was alone in this struggle I thought that I'm the only one who goes through this and the reason they feel alone is because no one ever talks about those things so everyone is just in their own little cocoon suffering thinking they're alone but actually we're all of us you know struggling and for me that's the reason I do it for to to let that one person today know that it's not just you who's going through this or there are other people around you you know and that one thing is what could cause that person not to give up or not to you know go down a dangerous path and for me that's really why I do it it's like overall what am I trying to achieve I'm trying to encourage someone I'm trying to inspire somebody I'm trying to empower somebody you don't let someone know that you're not alone exactly as much as as much as everyone else is quiet exactly I'll speak out to let you know I'll let you know that I am there and you see for me I love the engagement that I get people will tell you my followers no matter how many followers I have I do my best to respond to all DMs that I get as much as I can like there are hundreds in a day and you run your own social media right you don't have someone else damning for you it's just me it's just me it's a personal thing it's a very personal thing because for me with every single even if there are 50,000 those are for me they're like online friends for me they are all my friends you know anytime someone DMs me with a problem I'll be like this is like my friend this is like my sister reaching out to me you know so I do my best to engage with all of them and for me if my oversharing is what causes somebody to be inspired am I over sharing yeah you just go ahead and over share exactly oh my gosh I love you what so now I have to ask over sharing and people coming their own opinions you have mentioned that you don't mind or you don't tend to listen about opinions but our young people out there are building their lives online as well yeah and a lot of the times they might not have thick skin like you do yeah and so they encounter what we call internet bullying cyber bullying all that kind of stuff and they don't have that confidence or that esteem to take it the way you take it and I just like for you to talk a little bit on that when it comes to internet bullying how it's been for you and how maybe our youth can handle yeah it's tough honestly I can't even lie it's tough when I first started my channel when my followership was really low or not really low but like at 9,000 10,000 it wasn't as much it actually wasn't even there at all people were like everyone who followed me was just like there was a lot of positive vibes but I realized the more that I grew and the higher my audience grew the more the hate seems to be there because now suddenly it's like okay who is this person and suddenly everyone has an opinion you post a video it's like what did you see what you posted you post a picture it's like oh my gosh it's exposing too much oh my gosh this is what she said oh my gosh like literally so many people have so many different opinions but you know what I thank God for my thick skin initially it would really really affect me but I thank God for my husband he really keeps me grounded sometimes when someone says a really negative comment they are poor who say some really horrible things they are poor who come and say you're a horrible wife and mother you're so fat and ugly you should never post a picture I mean sometimes it's like I even wonder sometimes you can ask you remove yourself from bed to to be negative actually I like to now post a comment like this and for me I ask myself I tell myself for somebody to actually in their house be hating somebody who they don't know that says a lot about them like you don't know me you don't know who I am you've never had a conversation with me you've never met me it's just this video that you've seen and now you feel like you have the right to give to give an opinion about me you know of course and for me just what I tell myself is I actually just tell myself I let me say a prayer I say a one line once one sentence prayer for that person I just say God help that person because they must be a very sad person and honestly I love it content creators out there or for the youth who are trying to like get into this space I'm like you just have to have a thick skin because I mean I mean what is there to do because these people will never stop they'll never stop some two will just do it for fun some people do it because they genuinely maybe they just don't understand your content and thing is when you become a content creator not everyone will like your content that's true that's yeah it's expected and that in someone not liking your content then mean that you have bad content it just means it's not for them exactly it's not their cup of tea exactly so I'm like if someone comes to my page and they don't like my page I'll just just always tell them just unfollow because they are 50,000 other people who like my content and they'll stay but you don't have to stay right yeah so if someone just has to develop a thick skin just say you know what me I'm just I'ma just do me I'ma just do me may as well can delete somebody or just ignore them move on with life bye see you bye yeah and life goes on yeah all right well um our producers are giving us a game to play because you know social Friday we need to loosen up a little bit and as they're doing that as they're doing that as we wait let's continue to just talk a little bit maybe our last question when it comes to uh wow generating income on social media you know this being a youth channel I always say this I've never ever advocated yes it's fine to go and get a desk job it's fine to go and sit from 9am to 5pm that's that's perfectly fine but let's say that you don't get that opportunity let's say that you search for that for like four five six years because that happens to people in Kenya when when that happens you might need to fall back on a business idea and you think to yourself let me do social media yeah how is it when it comes to income generating well the first thing that I would say is a lot of people reach out to me on social media and they say oh I want to be an influencer how do I do it how can I start when can I start earning money and the first thing that I would say is that first of all it's not that easy it's not like you just open your youtube channel today then now you're earning money or you just open your instagram then now you're earning money other people's jobs always look a lot easier when you're not doing that other person's job even when you look at uh uh what you can be like your cousin is rising but let me tell you there's no one's job which is easy so even on social media it's the same it requires work it requires energy it requires time and resources when you start your channel you have to be consistent you have to be persistent you have to create good quality content you have to talk about things people actually care about you have to be interesting enough for people to actually come and watch you and you have to take time to build your audience you don't just start because I mean it's not just about the numbers that you have on social media therefore we even have like 10k but those people are influencers and therefore who have 200k those people are not influencers because you have to take time to build an audience who actually listens to you who actually engages with you so that you're able to actually translate value to the brands that you work with so you need to take the time to actually build that audience and that comes with time like it's I mean some people grow relatively fast like I've grown relatively fast some people take years and years and years to grow but you have to take the time to do it right you can't just start today then out today you want to earn money it doesn't work like that but eventually when you do grow you have to keep being consistent you have to be able to reach out to brands where you feel are um consistent with the messaging that your brand is on so like for me for example I work with a lot of like food companies because I love food and I'm always talking about food I work with a lot of like travel companies because I like to travel I work with like motherhood marriage family lifestyle kind of oriented brands it would be strange for me to now start working with uh what I don't know a photography brand or something because I don't because you don't have photography and those photographs are being taken on me because I really like yeah I could see that up there exactly no but anyway my point is that you need to do things which are in line with what you are actually talking about on your social media channel me lastly I talk about so many different things and just that's just because when I started my youtube channel I was like I'm so many I'm I'm a woman there's so many facets to women like I can't you can't just be a mom you can't just be a mom and then all the things you want to talk about all about I want to talk about the fight I had with my husband now so now I have to be a wife exactly you know so for me I'll just I find I found a way to be able to incorporate them all but I'll just tell somebody who wants to get into this space take time do your research online yeah you know to see what your space the space is like on YouTube get a lot of information from the internet from other people who are doing it and then build your brand be consistent and over time the money will flow but see kazi at yaleo oh my gosh you know this is just amazing because sometimes people think okay you've grown relatively quickly just as you said and they'll be like yami mami has been online for only one year now she's doing well so even so yeah so now guys will be like yeah even me by next year exactly not necessary you'll find some content creators can tell you that they have been online for five years and now is when they start earning money some people have been online for 10 years and now is when they start earning money the trajectory is very different for different people depending on your niche depending on the kind of how different how differentiated your content is so if that is not the case I mean if yours is very similar to what's already there you will take it will take time for you to get to where you want to be hi asawa you guys have heard some advice from yami mami and right now we need to loosen the show of kidogo and as much as you guys have heard this good advice we need to now get into some games is that okay so let's do that so she'll frighten this what we're about and so our uh this is what the rules are if you are an or a what would you what would be your name all right so that's the role of the game okay i'm guessing it's a pretty simple game and i'm seeing the first one day is written instagram slay queen so yeah what would be your name i think yami mami it's a good one sounds really good for instagram slay queen it does think about it it could be translated in a very slaty way yeah that's so true i think it would still be yami mami yeah and someone who didn't know your work they'll be like yami mami exactly what is yami mami it's almost like milk so true hiya so if you could be a dj what would be your name oh my gosh as i'm spinning i'm just like so maybe dj lox dj lox dj lox dj lox what's up what are the what are the you can't use yami mami for every answer it's just so mean i don't know let's see dj exactly i don't know i'm a dj curves so i won't go to my curves you are curvy that dj curves that's a good one all right if you're a rapper i rap i don't want to hear yami mami i'm a little yami i'm a little mami i said no none of the are you sure yeah you can't use those oh man but you see i have to think about things which are uniquely me which is usually my hair or my body or it could be something your personality too my personality your hell are confident dj okay so no what a rapper is called miss something oh okay miss babes she sounds like a failed kenyan rapper okay that's not bad it's not bad are you you're not plersize you just curvy i'm plersize proudly plersize you look great darling i'm plersize higher higher wwe wrestler oh my god you guys something badass oh my god something joy champions biker bitch that's a good one that's a good one you see and i'm gonna knock you out are you just and just a second ago you're complaining i see you guys i know that's a good one biker rich i might have a future as a wwe wrestler you know we have the next one i'll practice with my husband this is the last one this now yami mami and you cannot use yami mami sigiri what as the name i have refused so please i want you think properly it's the last one you don't have to be a stripper to be a pole dancer you could just be pole dancing on your dancing on a pole in your room all the way oh yeah yeah all right chafua bas chafua something i wanted to be like something to do with like being a like a like taking care of okay i've got it okay i'm ready i'm ready are you guys ready the naked nani because i'll take care of you like you're my baby the naked nani and i'm naked you're crazy and the naked nani yeah naked nani oh that's a good one and hey shock on you someone who's watching there is it's setting a company you know it's setting a company here i love the naked nani but let's remember you guys keep in mind that the lady we have on stage with us is not called naked nani her name is yami mami she's a mom and she's a wife and she's a content creator and we've had so much fun having her on set sindia yes tell people to follow me aha by the way and i wanted to give you a chance please if and if you want to do any shoutouts you can maybe to your kids if they're listening or if my kids are not well listening i know i know shoutouts to my husband love you babe there you go and then your social media handles please follow me on instagram at yamimami.ke on twitter at yamimami.ke and on youtube yamimami.ke aha i'm a shikayo and you guys remember please if you want to reach out and say anything about what we've been discussing today you can do that on social media pages as i said earlier that is y254 channel and all social media platforms on youtube if you want to watch yami mami again and learn some of the ideas that she said and put them into practice you can do so on our youtube page please do subscribe that will be on y254 channel my name is Joy Mochache and i'm on Joy Arasko Mochache keep watching barry moses is coming through with the next interview