 I mean, this whole topic goes right into a discussion that was in Brand Man Network, right? Now, for those of y'all who don't know what Brand Man Network is, it's our free space, got courses, you think you like the podcast? If you talk about step-by-step information, they drive you where you need to go, so you can just reference, we have free courses, but we also have this space where people can talk and we give a lot of advice and you talk with our team personally. So the question was, am I draining my audience, right? Am I draining my audience as an artist? And Eddie Harp, shout out to you, said, I know for me personally, I've always been worried that I was draining my audience by putting out content that feels rehashed or not original or varied enough. Remember that it takes more than six to eight exposures to your song or content before someone takes the chance to listen with the way algorithms work, especially with short-term content. Some people might not get to see it until you post the 10th or 20th variation of promo for the same song, be patient and remember the long game, you're creating a world and lore for new fans to step into and immerse themselves in. Man, beautiful, beautiful, beautiful, beautiful. He's touched on so many things here and I wanna just break down the different elements of it, right? So let's start here. At this point, he says, he says, remember that it takes more than six to eight exposure to your song or content before someone takes a chance to listen, right? And remember when I first saw this post, I was like, yeah, it's crazy because that goes along that same statistic that you get for sales calls, making a sales call, six to eight points of contact before you actually have true contact when they'll answer the phone or they give you reply on email so they might see you in an ad, they might see that you tweet them, they might see your first email, they might see your second email in their inbox, right? But they might not click it. So they've been exposed but they haven't clicked to truly consume or you have people literally just missing every single one, right? So there's a reason that you wanna hit people up multiple times and this is no different than hitting people up, right? You're online, yo, I'm posting this, I'm posting this, I'm posting this, I'm posting this and how many times have you seen a video online and you didn't watch it that time? You might have saved it and said, I'm gonna watch it later or sometimes I'll just be like, I'm gonna look it up. So I remember the title, there's so many versions of I'm not watching it now, I do wanna watch it later. But if it doesn't pop up again, it gets distant and more and more distant because I get berated with new content. But if I see that thing again, oh yeah, I did wanna watch that video. And a lot of times, let's just say YouTube, it's YouTube's algorithm saying, Abra, you still acting like you wanna watch this video based on the stuff that you're watching. Come on, watch this thing. But you can create that same effect yourself by posting, posting, posting. So that stat alone is something that artists really need to dig into and just finally, just black out, six to eight, that's how much it's gonna take and you might not do it with everything, but like we just saw with Piff and Simone when we were talking about earlier in the episode, if it's something that you know, this is that thing, they should move, give it another try. Yeah, especially if the response to the lower performing pieces overall positive, right? Oh, yes, on that point. Cause it's so many factors that can go into it. Like we already touched on cultural. Sometimes you just post at the wrong time of the day, right? Like you pick the wrong part of it. It's so many things that go into it that I always feel like, like you were saying, if you truly feel like the song is the one, then you have to give it at least like, I don't know if I can put a number on it, but I would say at least like 30 to 50 pieces of content before you truly say, like, okay, I put this up 50 times and people still are not fucking with it. Okay, that's the music, you know what I'm saying? But most of the time, no scenarios, it's the content, right? And like, so there'll be artists who will give up at content number three, content piece number three, thinking the song is terrible. And it's like, no, your content skills will maybe trash and then get it the eyes it deserve. Or like, you know, the headline was off, so it didn't keep people's attention long enough. Like there's so many little pieces that could be the reason of why it didn't take off that like you really do need that many at-bats before. You can truly say, now it was the music, you know what I'm saying? That was this kind of holding people back. And I like acquainted to the sales cause I don't think enough artists think of fan conversion like sales, right? And it really, it truly is a numbers game, right? It's like, you put up a thousand shots, bro, some of them gonna hit, you know? Assuming certain quality things and, you know, entertainment value and things like that. But it really is a numbers game, man. It's like, how many times can you keep micro inching towards getting this person to fuck with you, right? And there are plenty of artists that I've come across where it took a lot of pieces of content before I finally broke and converted, right? Hey, but you broke. Yeah, I broke, yeah, yeah. And it's like, man, like you said, imagine if it took me post number nine to give them a chance, but it stopped at post number three. You know what I'm saying? I wouldn't even be here. And who knows how many other people wouldn't even have been there in the pipeline. So like, I don't know, it's one of those things that I feel like we have personally been fighting hard for for a very long time. And I'm glad to see the narrative is starting to kind of trickle out there. And, you know, I still don't think there are enough examples. It's not enough, but I mean, we have these clear anecdotes. Hopefully this clip, the two clips that we'll probably chop up from this really help people understand, like visually you can see the difference just from posting more than one time. Because Piff also talked about the algorithm, you know, Eddie mentioned the algorithm. So what does the algorithm mean? You talked about the For You page, right? So on TikTok, especially of all platforms, this is extremely meaningful. On TikTok, you can have a thousand people in a bucket, but your content starts in miniature buckets and grows out and shows to more and more people. So let's just say there's a thousand people on the platform of TikTok in your niche. TikTok might show it to 500 people, right? And then it might show another post to 200 people that have zero overlap with those first 500 people. Or half of those people might be overlapped, right? You got like 100 that have already watched and then 100 that didn't watch. So every time you post, it's not even the same people that are seeing it. On a platform like TikTok, people are completely unaware that alone, like you said, them however many times that you might have posted. So the algorithm works that way. But then that's actually a negative thing when you think about it. Cause it's like, dang, well, if I'm only getting a whole bunch of one-offs, I'm missing out on that consistent content contact that six to eight times people have to see me. So now you really can go hard. Like Simone Talies, where she posted like 40 times. Cause some of these people have never seen this before. And then by the 10th time, I had some people who've seen this once, some people who've seen it three times, some people who've seen it 10 times, right? You're constantly getting this overlap, but it's never 100%. So the way the algorithm works is nowhere near the OG Instagram chronological order way of things where nine times out of 10, only people who follow you are gonna see it, but they're gonna see it on their feed. So they'll damn near see probably 80% of your post. That day is far gone. It's not even Instagram anymore, right? So look, the algorithms, the way they are set up, there are good reasons that you will not, that you can post things more than one time and not have anything to worry about, let alone the fact that most people need to see it more than once. The last thing for this that I wanna touch on, though that Eddie mentioned was variation. He used the word variation. And this is like one of the first YouTube videos I remember making like years ago. And the whole concept was the way variation prevents the concept of spam. Like people feel like they're spamming when you're being lazy. And it's the exact same thing, again and again and again and again. But when you create a variation, whether it's a new headline, whether you introduce a slightly different part of the song first, maybe one's vertical, maybe one's horizontal, there's color changes. It's a new video, same song, right? A new meme that you relate to the song. As you change all these different elements and things vary, it creates a new type of entertainment, right? It's like you're entertaining people with the same thing from different directions. How there's like multiple angles to the same joke, right? That creates that concept and people begin to appreciate it because they see that you're continuing to change things up and it becomes a joke because they see what you're doing. Like the graduation also he did this and he did this and he's doing different things for the same thing. So that oftentimes is appreciated versus, oh, he just told me the same thing, the exact same way every single time. I'm gonna tune that out because I already consumed that. There's nothing else new for me. But if I see that new thing, I'm already familiar with the first thing that occurred. So now I now focus on the new thing that you did and that's gonna allow me to appreciate your creativity. So it's just about entertaining people at the end of the day. Yeah, that's such a good point, bro. Because it's like, I think we get so wrapped up on the video content itself and being like, oh, this is the content but the overall package is really the content. So even just changing out the headline technically makes it a new piece of content, right? Like you said, there's a new joke out of the process. There's a new path you're kind of taking me down. It's a good ass point. Yeah. It's a good ass point. Yeah, man. So look, I mean, I think if y'all don't get what we've said today, we all can't become comfortable of posting the same piece of content multiple times, just changing things to help it perform better or even the same piece of content at different times because maybe it just hit wrong that day, that time and culture, whatever was going on. Look, I don't know what to do. How we could convince y'all any more than what's already been said. Yeah, bro, it's a time saver. It's a budget saver and nothing else. Nothing else. Look at it like a training exercise because most of you hate to be, you know, that guy but most of you probably suck at making headlines and copying stuff. And this is the perfect way to perfect it, right? Keep trying, keep throwing some at best. And also I think it scratches that itch that artists have of multiple creative ideas where it's like, hey, I have 20 different ideas for this post, which one should I do? All of them. Every single one of them because I can't tell you if you're gonna be right. Well, which one is gonna be right or wrong? Sean, I can't tell you. You can't say, bro, just post all of it. Right. Nobody knows for 100% sure. Yeah. Right? Now.