 So, we're very intentional about the terminology of cause selling. I just kind of wanted to share that with our audience today, and really challenging fundraisers to rethink about the work that you do and to really embrace the fact that you are selling. What you're selling is probably one of the most important items in the marketplace that you can sell, right? And that is a solution and idea that meets a community need. So, we lean in very heavily to the terminology of cause selling. And in fact, our curriculum and these eight steps really were created looking at the best of the best in terms of what's working in the for-profit sector around sales and sales strategies.