 So I am Akush, I don't take much time but I am the business unit of E-commerce intelligence at E-commerce. And I've been with E-commerce for 7 years. My previous job was E-commerce. Sajid. Hi, I am Sajid Sharma and I am living a business of E-commerce. I have completed almost one and a half year in E-commerce. I am very proud that I used to work for E-commerce and I am very excited to work with you. And I am very proud to work with you. Because it's an E-commerce. So I am very happy to work with you. Hello everyone, my name is Pooja. And I am, I work with an organization called Shrishita. So it is all discussion about the brand Shrishita. But for a lot of you it must be on your own. And it must have been on your own for the first time. It is still there in the market. We haven't really shown our face as much as, you know, a lot of the brands do. But we have been there in this case of E-commerce. And also we have been there for quite a long time. So it's been almost like we actually started in the eye with a brand back in 1990s. Where a couple of better carriers or I would say doctors, they started this somewhere in the products. With those items of products, today we have expanded our portfolio into personal care. Then there is groceries and you name it. There is almost 30 plus products that we actually have in the market today. Including juices and supplements and so on. Apart from this, of course we are there in almost 43 plus countries today. Where we have a market expanded. Plus we are also there. We are of course a private entity. We are a product making organization. But we are part of the marketing organization. So it doesn't seem like that. And when I say that, we are very proud to be associated with a lot of projects that the organization takes care of. So for example, I'll give you an example. Anyone who buys any products on our website, we give a small portion to the Gifted Smile project. So this is our own project that this week started by the organization where we say that these are preschools. Almost 83 plus preschools. If 800 schools are there and 81 plus students are actually getting education for the first time in their lifetime. So there have been generations who are never about education. So this is where these are kind of projects where we also put our hands into it. And of course there are multiple marketing facilities that we have. And I am very happy to be part of this project. I am looking forward to a point of interaction with you. Awesome. Thank you. Okay. Thank you. Thank you. Thank you. Thank you. Yeah, I am. So I am Radhit. And I have the e-commerce business here in the country. I've been with them for 17 years now. Of course, various business. And so whatever I know, because we work with each other. So I have been dealing with them for about 7 years now. And I have kind of seen how it's been. So with Pro consumer, you know, we deal with home care, personal care. And a flagship planner, some food and yard work. And one can handle that. So excited to be here. I'm sure we've done each other. And we've done each other. Let's go with the patience and work with one another. Yeah, we have two people. I am Rajesh. I did the e-commerce there. We have on the retailers side, we do this. So we have a couple of retailers. And we're on Cloud Rail and we're by the movies. At Rajesh, we are a cluster of food brands. Primarily through beauty and personal care and health and personal care. So, interestingly, I've been here for a little over a year now, looking after the e-commerce business. So, there's largely a horizontal, vertical, and now the e-ghost business. Look forward to the discussion. I'm just in the final, I think, we have accomplished there. So, we can forward the discussion. Thank you. So, I'm Sundar. I head the e-commerce business project. So, gentlemen, this is an introduction. We are a 14-pander company, globally, one of the largest food companies, started out as a real company first, and then collaborated with Filzberry to form what we're wearing there today. In India, we are known by four brands, one is Filzberry, Filzberry, the Ata brand. We have cake mixes. We have pancake mixes. The second is Haganda Rice Milk. We have some compalers across in Bangalore. This is Haganda. Then we have a brand called Betty Crocker. Betty Crocker Pancakes, which is a pancake mix. And we have a color brand, which is made in India. Of course, outside of India, we have a brand, Red Chilli. We have a big series there outside of India. Very excited to be here for us. We have different kinds of brands from every day to most of the day. These are very important as we come. So, looking forward to the follow-up. Is it necessary or important? Balaji here, I work in the company Heroplex. I hope most of you know the company Heroplex. We are one of the leading players in Mattress. Other than Mattress, we are into furniture space. We are in the company Heroplex. So far than the plan was. While we are known for Mattress, that's when we are deeper. And we are trying to explore that much further. We come for space. So, we were mixing 50 and all of them. And now we are in the second generation. And the good part, unfortunately, unfortunately, COVID only accelerated the comfort space. So, I pre-COVID, I would say we focus on having a good mattress, having good comfort at home, focus on health, et cetera. We are not the primary focus for everything. But I think COVID changed all that. And all we focus on, you know, ensuring that we are able to sleep. So, we were one of the most recommended brands during that period because we ran this campaign called Sleep for Immunity. So, that was being promoted across the country. I think, you know, that really shaped our brand. And, you know, COVID only took a further consumption of mattress and, you know, giving focus to what you have at home and how do you improve that to improve your health. So, all that, you know, we have a huge wave for Mattress. And actually, you know, the Heroplex is a company, you know, we wrote that wave and over the past three to five years, we have grown multiple number of brands. And so, we have two brands under the umbrella, Heroplex. So, both put together in the continuous case, in the continuous case where we do our OEM and the COVID doesn't happen. In the continuous case, today, we can see oftentimes more than 50% of the portfolio. So, that's the quantum of frequency. And frequency is a very important piece for the organization. And digital has been at the core of whatever we do. And, you know, that's where the whole focus in the digital and ensuring that, you know, we are updated. So, that's what Heroplex is all about. So, happy to be here, and I think if you want, hope to have a great discussion. Good evening, everyone. My name is Abdul Hussain. I lead the Commerce Center for Workshops and Titan Company. I lead the Association of Thick Art, Amazon, Indra, Nicaragia, the chief brands that I set up, Titan, Fastrack, Sonata, and a host of other international brands for which we have a license, including and especially the government. Hey, hi, everyone. Ashwin here. I manage the D2C e-commerce business on Marketplaces for Puma. You've all heard of Puma or Puma. Both pronunciation are fine. A little bit about the company. In India, we are 2,900 crores last year. India is one of the few major markets where Puma is the number one ahead of our competitors. Generally, the last 10 years have been really good for Puma. It's been the fastest growing sports brand. I've been here for four and a half years and it's been exciting. I've been a big sports fan myself, which has been really exciting to be part of it. I was doing, last three years, I've been in my current role and a lot of Puma sites both through the outright channel on the market or on the D2C channel on or the platform which you mentioned or other names around the world. So, yeah, it's been exciting to be here as part of the journey. A little bit about myself. I've been here for four years from now up here now. Before that, I was in management consultant for around four years. I have a D2C mobile. Yeah, that's it for me. Hi, this is Saruji. I have a media mission to talk to the D2C team. It's time for you to know what you've been doing right now and what you've been doing right now. That's one of the most important things to do for the Irish community, which is a lot of people. There is another community, which is also a community which is the rest of the world. They've been married out. It's the start of the year for them. Then there is the revenue community, which is P and copy of Kappa. And then the revenue community, which is herbs, spices, and a whole list of a lot of the RDB also somewhere, and RDB also, if I'm from a certain long-term. So, it can be on a growth strategy. We call ourselves three years younger market because it got formed after a combination of smaller companies that we had with Kappa. And that's why we are very excited to have the digital article and have everything that we do. There is this B2C where everything is called and there is a media. I also look up, there is some sort of digital community about the media. Then there is the revenue community where we have our smaller ones, the social community smaller ones. And there is now still no GDB which gets built in between watching through the upper panel and in the copy panel. And when it's being heard by everyone, what do you see about it? So, that's exciting for me because it's a discussion. Hi, everybody. This is Jyotsna and I'm from Mark E. I've been with MQG for last two years and before that, I come home media back and I was working with MQG for five years. And this round table is really snippet of what I exactly do with MQG. So, yeah, I hope you guys have been rewarded. So, I'll let's give you a round of applause for each of us. Thank you. Thank you. Thank you. Thank you. So, I'm going to start off with this question. Okay. What was that to gain the best in this time? Okay. So, essentially the whole idea was more understanding how we are offering the best. Okay. So, what was the best in this time? Okay. So, I'm going to answer the question. Okay. So, I'm going to answer the question. Okay. So, I've been rewarded for the best in this time. So, I'm going to answer the question. Okay. So, I'm going to answer the question. Okay. So, how do you understand how we are offering the best in this time? Okay. So, I'm going to answer the question. Okay. So, I'm going to answer the question. Okay. So, I'm going to answer the question. Okay. So, like this microplan, various mobiles, parallel, telecom. You may not be able to even choose. So we have that. And it's a lot of information. And the interesting thing for us is that when we've actually gone and just opened these minds, we realized that the tuning of data or the supposed intelligence that they have, which the deltas are there. And I thought this could be a good way of actually just echoing myself. So some of this would be very common knowledge. It could be phase 2, but it's OK. You can actually expand on that. So I'm going to just keep up with the presentation and say that we all know, growth is happening phenomenally. We've got various numbers. All these sources exist. So things are good. And COVID was a huge apparatus. It really shifted. I remember our shares in FMCB sector from news and papers, 102%. Today, the finance has been moving. Overall, the contribution of FMCB, it's seen telecom, it's in fashion, it's in a parallel, it's in hell, boom, boom furnishing. All those are taking off. And COVID, I think, actually, I believe you have a side conversation and we'll talk about it later. But we've seen some kind of contracting in the south on the e-commerce channel. Consumers contracting, running with tax, there were marketing scale in the south. That will be the side. But great case to be in. 18% is running now. From the client, we've got 14%, 15%. Contributions coming in from finance, doing it going through practice. Very easy. So it's a good space. But yes, we've got upside down. So that's what it is. So perfect place to be. And therefore, it's important to understand what it is. Business intelligence, a lot of definitions are included. Essentially, this is using technology to gather data, analyze the data to help you make a decision. Now, there are various steps to it. What are the data levels? How sacrosanct is it? Is it integrated into your systems? Or each one has their own so that they look at their own data and say, this is what I'm doing, so on and so forth. How is the quality of that data? Is it accurate? Is there governance around it? Is there a rhythm sound? Or is it once a year you look at it and say, okay, I do all my preparations and we can come back to that. The other side, in other situations, how do you do that? What do you do with that? You track the data. You track the data to monitor as well as the government. That's the beauty of whatever you do. And then, do you have respectable data that can be viewed across the system? There's a quote that I know. I can't understand it. Obviously. I'm going to read this out if you know the enemy and yourself, you need not fear the result. If you know yourself, there will not be any. Every witty thing, you will also suffer. If you don't neither the enemy nor yourself, you will succumb any time. Adding this consolidate this into that. It's a battle to keep all of it. If you know yourself and your enemy, don't worry. You don't know either for a big problem. But you know yourself and you don't know him or you've been. You have the things. And therefore it becomes critical to understand how and where you actually need to know that. And it's across all facets, right? We have it right from the customer acquisition, you come to your assortment, you approach them in the pricing side. You name it, you need data points, right? Media spent. What should I be buying? What should I be selling? What should I be banning? Now if I don't know what is happening with the relative sector, I'm lost. I can buy. But is it making an impact? So therefore, can I use this in order to get this going at a much faster rate? Can I have real time as real as possible? Can I have that automated? Can it give me insights? Can it reduce the income that is happening in the same? So I have said that okay, managing is impossible but it does happen, right? So can you reduce all of these elements to take on through optimization through integration of data sources and so on and so forth? And also ensure that it's across the organizers. It doesn't stay in a consolidated knowledge sector, right? It should be freely available for everyone and all departments. I think that's what's going to be as you're working with clients. Data tends to stay in one place, right? And there's a lot of data saying that the organization is not necessarily using that data. Because of various reasons. And like I said, the users are completely, I think the only thing I think we missed out on here would be the leader. The leader can not change the data. He can move the data. He can't move the data. So if you are right up to your leader managers, your agency, your content guys, all of them can move the data. All of them can move the data, right? So do you mind the size? Your online documentation manager also can move the data. Right? Or the question that how are you what are the data that you're collecting? Is it going down completely to all of these units and units in your company? Right? Because the data makes sense for each and every one of them. So therefore, just giving you some examples of how it's helped certain brands. And these are all, I mean, mass clients, et cetera. But this is basically available in Amazon on this campaign. Client are very happy with this. They have, I'm okay. Self-idea. Okay? And this also was not, it was, we basically didn't do that at all. We promised we would do that at all. We didn't do that at all. So we just didn't know what we were doing. 15 are very happy. Uh-huh. Even in a 25th to a 10, without us not filling up. Then we showed them what had happened in the competition. And in the competition, one is plus 10. And most so critically, in the 25th to the 10, they've done things like that. Today that's the anomaly. And it's a, if you look at, right here, and it's a very well-established brand. So critical to have that dense view actually. Client, looking at the, the clients. Very happy with that. 40s. Really good. Everything happens. Everything happens. Competition comes in. And what happens in the end? Amazon will fail. 2 days, 8. Post 2 days on certain categories. The consumer will switch. They'll switch to a product. 48 hours is the kind of time that they look at. Beyond which, consumer will switch. And they will lose some profit. They'll ask you to get them. They'll say, can you actually look at this? And you'll realize, are you looking at this data? Pricing, pricing is anomaly. So this plan, again, a large player at people sitting in an actually scanning, physically scanning sites, for a full speed, or area, I guess. And looking at it and saying, do you price the plan? So it's a beautiful experience. It takes a couple of days and then it's ready to go. It's not a lie. No problems at all. Can you automate it in a faster, even better instance? Yes, you can. At a daily level, you can get real time reporting huge amount of data on the site. You can tell you what your ASP, what is the discount, etc. And then trend and see what happens. I'm placing this down. All of that comes with it. Literally, in ASAP. Again, this is cooperation and this is COVID for us. COVID clients was filming this channel, whatever was happening with this opportunity. Prices were all over the place. Channel fights were happening in the traditional foreign way. And every time the brand would go to the platform and ask them, hey, why are you making a whole platform here? There's no control mechanism. All that seller is doing it so on and so forth. Very easy to grapple with. Who's actually the software and who's creating the products. And also, if you get the bottom end of their way below price points, that's a indication of counterfeit production. Again, who are they, what are they and these data funds are searching in Google. They use this to actually get through data. Amazon has a good graphics but the others don't. So, how do you actually do that? So, that's how you can actually do your work. Media. Again, you know, traffic is coming in ASAP, you know what the volumes are. Are you actually tracking your as well as the competition sponsored chairs? They're very high on your words. You know that they're actually taking to the front stage. And if you're not available, you can't get to the front stage. So, all of these are very, very important points that you need to be aware of. Are you looking at it, not looking at it, why are you not looking at it? Those are the questions which I want to do with you. I'm sure you're doing the same. Talk about that. Plan analysis. A lot of things you do and the plan, the platform, you promise to you, okay, we'll do this, promotion analysis. And what's the share of work? Are we going out all this now? Are we stopping talking to talk about brands? Is ingredients coming out already? All of that can be coming out. You can actually team that to create tools. Continue. Continue the scheme. We all talk about the first scheme. Are we there or not there? Amazon. And you need to create a perfect page philosophy. So, what about the other platform? Our experience to build up those across the page. What we can actually do is create a scope for you to serve this population across a perfect page. We've taken it a step further. You look at the image. You could ask the guidelines and your brand guidelines. So, if someone has this managing of a seller or distributor, the company's worth to that group, are they actually following the brand guidelines? Is the image just following the brand guidelines? Is it adhering to asking the hackers? Is it we have a child and an ad supposed to have an adult also represented? It's a call that you can take, but you have to be aware of it. Are you doing all this as an individual? The whole idea is... Having a European gentleman has the best call as to you. Hey! Look for you. So, there you go. That's the way to update on this. And quality is a very good one. Especially on Amazon. Actually, it's up to them to see whether they're actually pushing it up. Right? Heading to your analysis, you have the time to actually go through all of this, understand this and figure out what are the things that are coming out of this. Can you actually look at these things? The interesting thing is, if you look at these things, you can actually break this down. How are you looking at these things? We've gone and worked with the teaming of the product that's coming out, going into all of this. I'll just cover a simple model here. Kills to face, right? In all of course, it's not a question. When is it expiring?