During 2012 River Island featured 'I Am Clay' on their instore playlist. If you have heard it in one of their shops, let us know in the comments.
This video, made by Gink, was created using stop motion animation over a period of 6 months and shot in The Hollies in Meanwood Woods. All additional props were handmade for the video. Additional editing involved custom vignettes and frame by frame light leaks and colour expressions to make reference to 16mm film. For more work by Gink visit http://www.thinkgink.com