Growing up in the East End of London, fashion was always a huge part of Elba’s life. He believes that the way you dress tells the world who you are. British, grounded and cool – Elba's signature urban style resonates throughout this collection, there's not a single piece he wouldn't wear. Deluxe down-filled outerwear, 100% butter-soft leathers, the finest cashmere knits, and redefined vintage denim meld together to create this premium, quintessentially British winter wardrobe for the Everyman. It's for men who - like Idris - appreciate off-the-cuff sophisticated style from day to night.