 Diolch i chi felly. Diolch i chi. Diolch i chi? Diolch i chi. Diolch i chi. Diolch i chi. Diolch i chi. Diolch i chi. Diolch i chi. Diolch i chi. Samstag-haent Prifysg yna'r gw Boulder heddiw. Roedd gyda'n dod yn ffrydd yng nghymhle. Feel y dyfod i'r ddweud oherwydd amdano. Mae nifer oherwydd wedi'u wneud i. Lleu'r ffordd ar hyn o'n weithio'r difnog. Mae'r beth sydd yn symud o gyda'r modd y byddig. Mae'r ddechrau'r bydd. Rwy'r ddweud eu venue yn y combineir ynggrifedd. Mae'r ddweud o'r ymdangach oedd oedd oherwydd, mae'r cyffredd i'n ddweud i'r ddweud, a'r ddweud yn wirion, a'r ddweud yn ddigon i buffs, Da hwnna hwnna'ch anaflwythiaeth i gyda'r gael. Felly? A pari ym yn ddim yn yw'r ffordd. Ychydig. Yn ddim yn ffordd. Ychydig. Yn ychydig. Mae'n ersin ni'r ffordd. Mae'n ersin ni'n meddwl. Yn yw'r ffordd? Yn yw'r ffordd. Mae'n ymddydd. Mae'n ymddydd. Yn ymddydd, hi allwn ymddydd. Yn ymddydd, Julia. Mae'n ymddydd, Alex. Ac wedi cefnod y cysylltu i'r ffordd cyffredinol y cyfraedwyr ddechrau. Mae'r edrych hynny'n dweud ar gyflwyno'u lleol yw'r rhagol, sy'n ddweud o'i fawr i'n staff cyfraedwyr i'w cyfraedwyr. Fi'ch gofio, dwi'n edrych i ddweud i ti'n gwiswyd worldsiwn i'r ymddangos ei wneud i'r ysgolwyd, a dw i'n gyfraedwyr torriiff y familau a'r mhubad bwrdai sy'n llei gyflymio gyflymio'i mewn gwilwyr a wneud i ti'n gofio'i. A oeddwn i amlwg ddod Ddweud. Siwch ymlaen, efo amd Social-Rain Ddweud. Iam Alex Sunder, a wedi mynd i amniad o defnyddio'r cyd. Fe rhywbeth hynny wedi'i Ddweud, efo amdod y bwrdd Nbenol yn ddweud. Ond gallwn rydyn ni'n ddweud hynny. Bwn ni wedi gael y bwrdd Pau Bwrdd, mae ar fanyddio ein ysgol yn ddwylo'r system syniad honno, ac yn ydy'n gwael i'w fawr o'r ysgolwyd cyrraedd Cymru ar y dyfodol a chael eu dynod o'r ddegyfodol. Yn ymwneud beth dyfodol yn y meddwl, mae ydych yn 500 web-sites yw ymwneud. Mae'n ydych i'w rhywbeth o'r 100 dynod rydyn ni'n ddegyfodol, felly mae'n ddegyfodol yn fan dda, yn rhoi ei bod y gallu'n ddegyfodol. felly, mae'n cerddau ychydig o'r byw, mae'n pryd o'r cyfrifio'r newydd o'r eich cyfrifio'r newydd! Mae'r Gweithbeth Nesaf yn ddau'i gwneud ddweud o'r cyfrifio'r cyfrifio arall, ond mae'n sgwr. Mae'r cyfrifio'r cyfrifio'r cyfrifio'r cyfrifio, ac mae'n rhaid i gael yn ffasta'n dweud. That's why we have decided to use one content management system for all our board app runs. So we started with Drupal and developed Thunder. As a base, we used Drupal 8. Since it fitted our needs almost perfectly. You probably know all of these points, but anyway, these were our reasons why we chose Drupal 8. It's free and open source. It's fully responsive for the backend. It's built with PHP and it integrates Symphony 2. It is widely used and highly appreciated among developers as you know. And it is easily adaptable with thousands of modules provided by a global community. So we used Drupal 8 and added some publisher-specific modules and configurations. And this is Thunder. Then in 2015 we started the first project, which was Playboy.de. The brand adapted the Thunder core for their website. And they contributed some modules to the core, which grew as a result of this. The same happened when InStyle and any other border website we launched then. So the Thunder core improved and improved and grew better. So let's have a look at the differences between Drupal and Thunder. And that's the relationship of the two of them. So Drupal is a general purpose CMS. And Thunder is a distribution for professional publishing. Keep in mind that it's a distribution, it's no fork. We want to stay very, very close to the Drupal core. And we want to use the enhancement from the global Drupal community and get something back to the community. So that's the code documentation exchange you see here. So just a quick up. Drupal is open source under the general public license. It's for large volume websites. It's supported by a community and with the current version 8. Completely new system design and features were introduced. So we took this as a base and selected, adapted, configured and tested the modules we need and included them into the Thunder distribution. This as well is licensed under the general public license. And it includes the Drupal 8 bases. And we add modules that are required for professional publishing but are missing in the Drupal community. Those modules we will make available to the Drupal community and also bug fixes and things like that. Everything we find, we give back. So we find a bug, we will fix it and we will fix it in the Drupal module and not only in Thunder. That's the idea. So it's like a perfect world and everyone benefits from our work. By now there are more than 20 border sites running on Thunder. Not only in Germany but also in the Czech Republic, Ukraine and in India. And also non-border websites are running on Thunder. Looking at the border website, the Thunder sites generate more than 70 million visits and approximately 250 million page impressions per month. So for border, Thunder is a perfect solution. Now let's have a look at our plans again. There are a lot of different business models. You have Playboy with paid content, the cooking recipe with a huge community, my beautiful garden which is run by e-commerce by selling stuff for gardeners. Bwnta DE is about celebrities and video content. In style it's about fashion and selling products to people with affiliate links and so on. So we realized that border is a smaller representation of the whole publishing cosmos. So in the end hopefully Thunder would be a perfect system for everybody. Plus we are convinced that what matters today is not so much the technology but the content. So we decided that we could give away Thunder as an open source product. Keep in mind with the internet everybody can become a publisher. But it differentiates some guy on YouTube and a big publishing house like Bwnta is not the technology but the brand, the minds of journalists, the content we deliver and the connections between our journalists and the readers. So technology is not differentiating us. So in our opinion there's nothing to lose if you share our technology. Nothing to lose but a lot to win. Thunder is unlimited and free under the general public license as it had before. We think that the community will enhance the system and therefore everybody benefits by improved speed and reduced cost. Border as well of course but everybody else too. There are no obligations. Every publisher can decide what part of the development they want to share, none, all or some. There are of course no logos, no ads. Border will collect no data. That's important to highlight when you talk to other publishers. Actually there's no need to even tell anybody that you use Thunder. Nevertheless we hope for a growing community. We want to introduce a culture of sharing and cooperation in the publishing world. Our intention is to foster cooperation among the industry that we all are able to concentrate on what really matters, the content. So we founded the Thunder Coalition, a community of publishers which is not only publishing houses but actually everybody used into professional publishing. Developers and agencies, the certified Thunder integrators such as Nbika. The coalition members develop valuable modules for their own purpose and share them with the community. They also share experiences and best practices. For example at regular community meetings like our Thunder Dave introduced last year. Together we want to build the world's best possible CMS for publishing. Now a hand over to Alex. Yes, thank you very much. Yes, the world's best CMS. This is a good point and I'm very happy to be a Thunder certified integrator on the one hand and also to be able to speak here. But to be honest in the first step I need to take you a little while back in the history probably of publishing on the one hand because I can because I have this image and on the other hand because it's maybe useful to understand from where we're coming. This is actually the grandfather of our CEO from here here on a Heidelberg printing machine which is also funny because we also work for Heidelberg printing machines so the circle is complete if you want so but this is how you would produce books probably in the I don't know when this was taken 30s, 40s I don't know quite a while ago and yeah publishing changed in a way technologically wise. I mean this is how a Heidelberg printing machine could look today. It's fancy German engineering stuff for printing things hoping that someone will read them actually hopefully in the first place and yeah I mean Heidelberg realized this printing thing is kind of under pressure in a way at least in some fields and also are of course publishers rethinking their strategy and making up their minds because what's also important to know is that in a word that was existing maybe a few years ago or even now with some publishing houses I mean the main target group was in a way the book shop so the books were made to sell them to book shops because the publishers were not selling to readers because the readers were buying from retailers aka book shops now maybe Amazon but the main distribution channel still is retail so nearly nobody goes to a publisher and purchases a book directly or does anything similar and I mean this model sounds crazy in a way if you just think about it because all other industries are in a deep change and all kind of producers try to sell their goods directly but why not the publishers and I had the chance to meet the guy on the left Andy Lentl heading the digital kind of team if you want so from a German publisher now part of the whole spring group so quite big book publishing company and he had an idea and I mean the image was taken by a lucky accident if you want so so he was not actually in this moment he's planning the idea probably but I think it's just the right image to show his kind of mindset and his enthusiasm also to change the way companies like Dromark now are selling if you want so old days because he said okay I mean going there and just selling the book to the retailer so we need to convince the retailer to put our book at a prominent position in everything and this is not working out so we want to address the readers directly and also they got a big pressure from authors saying hey I want better presence I just need something to happen on your website so he said okay we have to find a way and he was kind of focusing very much on women and said okay I have quite a lot of content in my company to address such target group and focus target group is always helping probably I mean stock photos of course but he said okay I have a lot of content you know about food and yoga and whatever relaxation how to get your life organized etc so I mean if he would visit a bookshop nowadays you can see hundreds or thousands of books addressing those topics but just books I mean and he said well maybe not all of the women would really like to buy a whole book if they just want to know how to do whatever three healthy recipes or new yoga stuff or whatever so he said okay we need to find a way to address them and he said well I came across this thing called thunder this might be interesting what do you think? yes could be an option he said yes and then I heard about this MVP thing and I'm not quite sure how familiar everybody is with the term just a very short explanation basically meaning that you build something in the minimum viable product so you would define a product as small as you can out and live and test and see how it goes and I was yes this is how we work pretty fair and he said yeah well to make things more interesting I have a hard deadline so there's no discussion about this because of the Frankfurt book fair one of the biggest book fairs probably in the world is happening they won't wait for us if we one week late then it's not there okay now we're talking and he said yeah this is the timetable and so if you as you can see I will start talking in kind of spring but things took some time legal stuff blah blah blah so actually the work really started in July and we had to be ready by end of September so yeah I mean there's no much not much time to discuss endlessly things and I mean there was basically nothing yet there so it was totally clear that this couldn't be the approach so there was no time to you know but a real plane and get it going I mean this is what we try normally in Germany it failed very hard as in Berlin with our airport never gonna open because we're trying to build this and obviously are not able to and a true MVP could maybe look like this so if the definition would be needs to fly but somehow yeah the question is is this really great enough or wouldn't it be nice if people could actually sit inside of this plane so we said okay then we need an kind of MLP which is actually the minimum level of product so you take the MVP approach and add some more nice ingredients so that it grows and then comes the hard part you need to define that it's not growing too much but to an extent where you would say okay nice and yeah it was totally clear Sunder is our only chance to be able to deliver in such time frame because you have to remember there was nothing there so we really had to start from the very beginning so there was not even a logo or whatever so we were really starting at a point and it was totally clear it's not only about the technology but it's about how we would work together so there was no chance to kind of take a list of requirements go there, sit down, build something and then the months later go back and present and then whatever get the feedback that is maybe not the right thing you've built so it was totally clear that both teams our team, their team needed to be totally integrated so here we work as close as you can get together to get this delivered in time and this was working perfectly so PO from the client and he has a PS designer everybody just worked together in a very nice manner and yeah we kind of followed our let's say classical approach but in a very short time frame though so this is how we do all of our projects we could say we adjusted it in the arsenal talk so we would build something, we would measure how it works then see what's there to learn and then this is a constant circle of course and then we finally came up with something and I'm here to present a case study so I need to show only things about publishing but also what we have built and accomplished in this time frame so everything you can see here because I think most of the screenshots were really taken very shortly after going live so there was not any stuff we kind of put on in the last weeks and now I'm showing you something totally different from what went live actually so yeah we have some different sections we have events because it's like in the music industry obviously so one idea to earn money is not only sell the content but also kind of take people to go to events and spend money there buy tickets, buy merch, whatever so I think it's interesting to see how the industries are kind of growing together and some ideas that went well or worked well maybe in one industry also tend to be used in other industries so this is somehow interesting we have articles of course this is one of the key elements of the website if you want so so there are different areas, different fields what is it? food, it's work life balance it's meditation and within those sections we have different articles of course and also what I mentioned earlier and a very important point at this project are really the authors because basically we're doing this big part for them because they want to be present they want to be seen they want that people recognize them and I mean selling books or later maybe subscriptions or whatever we are going to do on this website it's all also based on their status and their followers on Facebook etc so we very heavily rely on them to push the project which is also a little bit crazy in a way this is the old times but yeah this is how it is and what we did actually this is just a very rough idea to show how it's really looking in the back end and what Sunder brings because the core message here is maybe that I mean sure we did some modifications in the back end but very slightly I mean the main focus of this project really was the front end because we had to build all these different views we were really consuming some time but the back end we really needed to not modify much there because basically Sunder brings like nearly everything out of the box we needed at least for this project so what you can simply see is we have some channels to differentiate we use a teaser area and where we heavily use paragraphs modules that is integrated in Sunder and very nicely preconfigured so I mean sure our developers always say and we had this discussion also sometimes that yeah but I could build this on my own and I'm yeah you could I mean the module is there you could install it and could go there and do the configuration but you would need to and if there is no time then I mean we should use something that already brings everything we needed and this is really really good and helpful and yeah we have lots of media content of course, books and videos and images and everything so also media, organizing the media fight is also very nice with Sunder and I just, this was done today actually but I just went back in again and said okay if somebody asked what have you done there and related to programming I could at least show this and it's showing that I mean the only real stuff consuming quite some time was the exact target integration because this was mentioned at the very beginning and we were also thinking about it but we said yeah there's a Drupal 7 module so say it's false, exact target shouldn't be an issue but I mean I don't know whether you ever touch exact target but obviously it could be an issue so this took us I mean really some time everything was there and exact target was still not responding in a nice way but we figured this out as well but as you can see nearly everything was there out of the box I mean surely we modified those things here and there and did lots of configuration on top but the real development part was rather small very nice and so what did we learn from this project and this is also important always I mean we're doing retrospectives and see how we can improve what went good, what went wrong maybe or needs to be improved and I mean Sanda was helping so everybody clearly agreed on this core message and working together with the customer also helped of course I mean this was not a new learning in this case but it was agreed on again and yeah we saw that we started with our development a little bit too early because we saw that yeah some things some configurations could be done at the very beginning but in the design process things got changed and changed and this is I mean working on an agile project this is how it happens I mean this is not untypical but given the deadline it was sometimes the team was yeah busy let's put it in these words and they said okay maybe next project we should at least wait maybe for one or two weeks until design finalization if you want so this has progressed to a certain degree and so it was that we had to touch things twice three times four times I don't know because the ideas came up and we tried to bring everything together but yeah it worked out I mean we went live I think three days before the Frankfurt book fair started and went there and met a bunch of happy people everybody was like whoa it really happened this never happened before in our house and the highest level you know publishing lady of grandma wrote a handwritten letter to the project team saying whoa you did it this is amazing first project in time in budget a website and even it works on my mobile this is crazy she was really excited we moved to see the customer they are delighted because sometimes you do a project and the customer is like well okay great nice job yes cool but this time it was really they were whoa everybody was hugging us et cetera so it was really really nice and yeah just a very short part to who we are as an Ika I mean basically our big part of our business is technology oriented I mean this is not only our focus but we are doing quite a lot of projects large projects way larger than this one probably but Sunder also helps to do small projects so working very much with Sunder or Drupal depends what makes sense but in a field of commerce also with Smigento or Spriger or Shockware or commerce everything that makes sense and yeah most time try to find a system that yeah closely matches I would say so that we don't have to I think it was mentioned before reinvent the wheel again and again so and Sunder helps of course in this but we also do design and concept et cetera and yeah we have 12 offices around 200 people and of course I mean everybody shows probably this slide but I have to we are pretty happy if somebody would be interested in joining our team and yeah build also such projects where customers come and hug you later and if you don't like it then just tell me then I will you know receive all the compliments and hugs and you can just sit there and smile so this would also work and I think we have one slide maybe you can just just first announcement we will do another community day this year in November with about Thunder you can meet the Thunder community with publishers, with companies into professional publishing and IT experts and yeah so save the date if you're interested in November and as I said I'm head of our Berlin office so I'm very happy to see this taking place in Berlin so if you're there just let me let us know then yeah we're also happy to arrange whatever needs to be arranged and yeah happy to have this this great day and as a participant of the last Sunday I mean not that neutral maybe but I can tell you that it's really worth going there and I think this was basically the feedback everybody gave who was attending so yeah if your calendar has some you know blind spots or white pages then you should definitely write down the 19th and 20th I think really a great event yeah any questions first one about the project maybe at the perspective before starting this project we did the research base you look into other distributions I'm not saying you know like other other platforms but other distributions of thunder but for example like lightning that is promoted by Acria have you considered that or yeah but to be honest very roughly I mean we just made sure that there is nothing we are even easier or faster and you know with the structure basically I mean most part of the job is done by the paragraph module and right out of the box with thunder it brings nearly all the types we are also using so and the stuff regarding authors and how they are related to books and blah blah blah this was not out of the box anyway so yeah we took a look at other distributions but yeah maybe for a few hours and then said okay any big benefits no? thunder yes okay go very good question in the context of most of your projects projects and clients what is the technology around where most of you focus is it very wide from e-commerce to IONI mobile apps and e-commerce what is most of your focus in the company has a vision that okay this is where we want to go mostly no it's not about where we want to go basically because I mean it's important this part a little bit and in this project we did it very compressed if you want so but in the beginning we do a we call it a discovery workshop where we find out what's really best for the project for the customer for the business goals we did it here as I said pretty reduced because the driver now also did research and they had all their stakeholders ready risk mapping they nearly prepared everything we would normally gather from them already so we could kind of shorten this a little bit but the decision is not what we want I'm not going there I mean I'm a big fan of Thunder because I think it helps in many ways I think in the general like the company where they would like to be for example in five years time in CMS systems or more e-commerce I think more the combination because the projects I'm seeing at the moment that are kind of approaching and the inquiries are tending to be a combination of both so maybe the MVP or MLP would be probably a Drupal project this is not that uncommon I would say that the content part needs to be done first in a good way because many old legacy systems need to be replaced we all know this and are happy about and if there is no kind of commerce function so far then probably we could start there and then add whatever to the commerce or Sprica I don't know but it could be the other way around as well but I see more projects and really kind of a combination of those parts so Exciting Absolutely and to be honest I mean if you think back like five years then you would probably not imagine such an event with such talks and such projects that could be delivered so I'm not guessing five years is really far away I'm happy if I know what's happening in like six months Thank you So I guess in any publishing process you've got authors creating content and maybe a sub editor who reads it and sends it back maybe a translator then who translates it into a little language so I guess you've got a workflow in any public business to go from the idea to something that gets published on the web with lots of roles and processes How do you handle that in front of I mean maybe what do you want to answer from the standard perspective Over to Daniel who's a lead developer about the content innovation and workflow I would just say in this project there is not a real workflow but all the authors are not at least at the moment really going there and editing their stuff on their own so at the moment there is kind of a core team really putting the content on and they are just an editorial role if you want so there is no kind of real workflow but it could be of course if you want to The quick answer from from the development perspective is quite similar to that because none of the brands in Boda have any kind of workflow needs might be surprising but none of them want anything there and we did not invest much there of course content moderation is in it and you can enable it and you can use it but we don't provide any kind of any kind of pre-configuration for that yet we have a full request for that since we actually don't have our own use cases for it it's hard for us to get it right so we thought of keeping that out of it for now and let's see if there is some maybe there comes some expertise and experiences we can be a good pre-configuration otherwise then it really depends on the complexity probably an easy workflow could be pre-configured within a few minutes maybe even I could do it like editor is not allowed to publish then you have your easy workflow but to assign content to somebody and reassign and blah blah blah I think there needs to be some and it's also very yes there's no one workflow that you can deliver and everybody send it so on content moderation is there you can use it so on yeah it needs to be questioned heavily because most ideas about workflows like five people who has to kind of sign something off never going to work so probably asking these questions and really bringing it down to the real workflow then helps I mean if it helps or works with order then probably many other people should be fine as well so thank you sorry I was trying to understand how this differs it's a distribution from standard group so it installed some modules some themes so I'm looking at I'm thinking like German I'm that guy's label with the side of you so there's a nice theme that happens is that the property of that publication or is that even thunder for us to use as a theme the front-end theme was developed for this publication because this is not part of the standard distribution for the ring some themes because it's one thing it's the other thing or it's just a placeholder thing but you need to build it but this is not the real benefit I would say because in the back-end truly I mean it's close to what you know or you can as I said I mean you could do everything as you can see there I mean you could develop your adminsim and configure the paragraphs module you can install this and this and this and this but it takes time it's simply about timing I mean seeing your three developers for working for weeks and months to build it I mean you feel and if you compare it and this is the interesting point I mean if you see it like this and you probably think yeah okay well this is nice but if you take a Drupal out of the box and just compare you know it's a back-end then you see whoa okay such a huge difference that would be that would be really useful to have us a slide or something oh we could add I was actually thinking about this but I thought this would be maybe like showing you how a banana looks because I thought everybody knows you know the Drupal 8 adminsim from the very hard note but it's worth I mean you could just try and take a look at a demo or if you're interested I might actually has a Drupal 8 on my machine I could show you afterwards but it's really a big difference a big focus on the back-end focus on content editing on adding content on adding multimedia stuff like this on the paragraphs that you can have some storytelling with the paragraph lists things like that we talk a lot about steaming but I learned from my colleagues it's obviously a pain in the ass if you want to make it for all and we just decided not to focus on this for now maybe we can do it later maybe we can find some solutions but for now let's focus on the back-end that's something everybody can use and steaming is something really special everybody wants his own look at the feel of the website everyone has his own ideas his own wishes and preferences so it's really hard to find a solution which fits all or even most so we skip with the back-end that's where we can really help the profile we need a very developed guidelines for best practices start with distribution and make your own version of it how do you work with corporations to take them? yes we have but it's basically everything you would say for Google A as well there's no difference or best practices for Google A are just the best practices for 100% just a different starting point can be different if the distributions get updated in the future how do you make sure that your changes are not over updates are very special but maybe I'll just go for this we have an idea for this so if you're interested we will explain absolutely Sunday helps a lot of time but we have an important announcement you do? so thank you everyone for coming this is the last session of the week but we encourage you all to join us but we've been so short so this is at the Blacksmith and Toffymaker which is three minutes away I'm not sure exactly where but I think you stick it into whatever you should find it and our generous sponsors Thunder have put a thousand pounds on the bar town so get in there as soon as you can I've got a full sober is anybody in part? right cool okay thank you thank you can we relax a little? yes yes thank you what's the story? from the business perspective yeah what's the story? the walls the walls do a part put those things together I don't know I think you might have a ring of applause the translation is part of the work so yeah but yeah translation it's not the same but unlike all the other people I've been able to find it so hello thank you thank you thank you thank you I'm volunteer it's closed in the year so it's perfect now I'll see you all fun I'm done I said it I said it I'm done thank you Cio it was really just relevant then man I will say it so many he doing it gwaith d paralyzed