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Published on Oct 26, 2010
http://sndrv.nl/moma - Uninvited augmented reality art exhibition in the Museum of Modern Art New York, organised by Sander Veenhof and Mark Skwarek including works of AR artists worldwide through an open call.
Opening: October 9th, but since then permanently on view in and around the MoMA.
The event illustrates the implications of a technique named "augmented reality": the addition of virtual elements to the real world, viewable using internet-connected and GPS sensitive cameraphones. Augmented reality is chaning our world. In terms of new unlimited visual possibilities, limitless dimensional properties and an unwillingness to comply to (former) physical boundaries and structures, such as a museum wall or context. The 6 floors of the MoMA building were used in a DIY way, and the museum was even extended with a virtual 7th floor.