 Most people are lazy. They won't think creatively for you. So they work with you. Any problem they encounter is like a brick wall. You're like, hey, can you run down the store and I need a tripod or film equipment? Can you go to Sammy's camera? That employee will go down. They know they're getting paid. I don't know, go to Sryback. Sammy didn't have a tripod, sorry. Zero creativity. So people are a, mentally lazy. And this is by far the most. I'll give you a test on your friend. Bring up something that's important, but nobody knows in the room. Watch and just time this. How long till somebody reaches their phone to start Googling it? You know why people don't do that? They're lazy and there's a reason. I wrote an article many years ago called The Bouncer of the Brain. Your brain tries to conserve glucose. Back in history it was very hard to get glucose, sugar and carbohydrates for your brain. So ancient time. You know what most of our ancestors did? Literally, they laid around all the time. They've done studies of nomadic tribes. They spend most of their time laying around. They forage for food about three hours a day and the rest of the time they lay around because they have to conserve energy because they can't get enough calories.