 Why are social media videos key for brand marketing? The power of engagement. If a picture is worth a thousand words, a video's worth is almost unquantifiable. Building a brand identity. When brands share videos that align with their core identity, they create an emotional bond with viewers. The consumer-to-consumer bond. With their higher engagement rates and shareability, social media videos are more likely to be favored by search algorithms. Niche content and video search engines. Social media videos can establish brands as knowledge hubs and thought leaders within their respective industries. Brand visibility with intentional engagement. User-seek authentic, relatable and relevant content in the vast sea of information. Read more about why social media videos are vital to your marketing strategy at NewHorizons123.com