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Uploaded on Oct 17, 2010
One of the most successful health campaigns in Australia's history was launched in 1981, when a cheerful seagull in board shorts, t-shirt and hat danced his way across our TV screens singing the jingle.
'Slip, Slop, Slap! It sounds like a breeze when you say it like that Slip, Slop, Slap! In the sun we always say 'Slip, Slop, Slap!'
Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat Slip, Slop, Slap! You can stop skin cancer - say: 'Slip, Slop, Slap!'
At a time when melanoma rates were climbing and evidence of the link between UV radiation and skin cancer was mounting, the Anti-Cancer Council of Victoria (now Cancer Council Victoria) approached broadcaster Philip Adams -- then creative director of an ad agency -- to come up with a campaign that would encourage Australians to protect their skin.