Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Aug 3, 2015
A composite personal brand emerges from the blending of elements from a real-world brand and a social brand, the latter a brand of one's own creation fueled by the Digital Era. These two self-concepts fuse and liberate a single, distinctive identity, an undeniable presence, which drives our brand story.
Since 2006, JD Gershbein has helped advance the collective awareness of LinkedIn and inspired opportunity-oriented professionals in all walks of business to step up and achieve on the site. JD is considered a thought leaders on LinkedIn strategy, and a pioneer in the design and delivery of LinkedIn education. He is also a speaker and a frequent broadcast media expert on LinkedIn for business, and a featured blogger for The Huffington Post and Forbes. Additionally, JD is adjunct professor of marketing communications at the IIT Stuart School of Business.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx