 Welcome to the ST stand at Embedded World where Giuliana Coro has joined me now to talk about a new dynamic tag series called the ST25DV. A new series that is not just new but unique. Yeah indeed. It is in the ST25DV is the new addition to the ST25 family. It's a dynamic tag of products which is having an iron ice core interface together with an RF contactless interface. It's unique because we are bringing together the fast transfer mode capabilities over long distances together with the convenience of the NFC. Indeed it supports the ISO standard 15693 together with the NFC forum type 5 and it also has the highest memory of the market. Indeed it can go up to 60k in bit memory and indeed it also has an energy ablution capability and offer a low power mode. So for customers watching now what are the benefits they can look forward to? Well this device is perfectly suited for example for helping customers make more smooth their operation during the manufacturing floor. We can embed this device in any product so that the product can be configured conveniently in a contactless way all along their production line up until the final stages when the products are already boxed and just go ready for shipment and can be configured for example for languages for different countries. Again in a contactless way thanks to the RFID ISO standard 15693 is important. So Juliana what of the diagnostics flag up that the embedded MCU needs a firmware upgrade? Indeed this device thanks to the fast transfer mode allow a simple smartphone to become a diagnostic tool for you to detect problems on the field. You can see it here because it follows a real-time communication between the MCU and the smartphone for example. And imagine how easy it can be to do a firmware upgrade through a smartphone thanks to the fast transfer mode. You can even use your smartphone here to dialogue and do firmware upgrades with your washing machine at home. Okay what about developers watching us now what's the message to them? It's very easy to integrate the ST25DV into their products. ST is providing a complete ecosystem of support tools from the antenna design also for the MCU firmware as well as support for the software of the RFID reader all together. And they can discover the products features through the ST25DV Discovery Kit and then take benefit of the STM32 ecosystem when developing their product thanks to the new nuclear board for the ST25DV. And finally what about availability? Well the ST25DV Discovery Kit are available now and samples can be ordered through distribution or at our local Salesforce. It's lovely to talk to you thanks for your time. Thank you for your time.