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Uploaded on May 21, 2011
Book launch reception for The Marketing High Ground, May 2011 by J. Michael (Mike) Gospe Jr. This is a playbook for B2B marketers, with specific focus on how to develop and evaluate powerful personas, positioning statements, and messaging. The book offers stories, templates, techniques, and tips for marketers to dramatically improve their campaigns and programs. The book is available on Amazon.com (http://amzn.to/mPiaFd).