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The Marketing High Ground book launch 2011

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Published on May 21, 2011

Book launch reception for The Marketing High Ground, May 2011 by J. Michael (Mike) Gospe Jr. This is a playbook for B2B marketers, with specific focus on how to develop and evaluate powerful personas, positioning statements, and messaging. The book offers stories, templates, techniques, and tips for marketers to dramatically improve their campaigns and programs. The book is available on Amazon.com (http://amzn.to/mPiaFd).

Also, check out the blog at http://marketinghighground.wordpress.com

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