 We thought to ourselves, you know, what would be better than having a fantastic villa up in the hills only 20 minutes away and everybody can come here and enjoy the best that the south of France has to offer. We're at a huge villa with a resort-sized pool and 1200 people that have responded that they wanted to be here. And it's a great way to meet people and reconnect to people that you've known from previous roles and in previous lifetimes. It's very social and it's kind of nice to get away from the more corporate, formal atmosphere of Cairns Main Festival. It fuels conversation standing around a vessel of water, I think, with beers. I've definitely been seeing a lot of the educational sessions which have been pretty inspiring, but as a marketer it's really awesome to come and see all the activations that brands are doing. So whether it's on the water, on the beach, in villas, I think a mix of everything. Like any major industry event, and this has become a really major industry event, it's more about the networking and more about how much ground you can cover in a short period of time. We're meeting a cross-section of different worlds here. We've got creative mix of technology, mix of data and investors and all sorts of different types of people. So we're really bringing everyone together over a period of time and have fun with some rosé and some, you know, have fun in the sun. I think everybody just wants to come and hang out by the pool and the cross-ed is hot and sweaty and you can come here and relax. It's just an amazing experience as a marketer and something I think as an industry we should be really proud of. What you're able to get when somebody might have had a one or two more glasses of rosé than they probably should have had is a real authentic answer to a question which normally they probably wouldn't give. It looks like a lot of partying on the surface, underneath that is a very efficient use of time, which is appropriate because in the end what Captify is all about is how do you more efficiently use your media dollars.