 Business continuity is the preparation of plans to resume critical business processes after a business interruption or an event. So for instance, in the case of an earthquake, first there's an emergency response that takes place and after that we need to start getting the businesses up and running again. It's important because virtually everything we use or need is someone's business. Things like gas stations, grocery stores, schools, these are all services that we use every day and depend on so we need these services to be available. During ShakeOut millions of people participate in the same drill at the same time all practicing the drop cover and hold on safety technique.