 Appalachian Wireless has some of the best data rates in wireless on our plans and not to mention an amazing deal on one of our hottest smartphones, but that's all the time I have to explain. See store for details. Better service. Bigger savings. That's today's Appalachian Wireless. Mill students in the Pike County and Pikeville Independent School Systems traveled to the East Kentucky Expo Center today for Level Up 2017. Level Up is a leadership conference for high school juniors designed to make a positive impact on students before they enter adulthood. When you look at our region we've had a lot of challenges, whether that be the decline in the coal industry or, you know, the drug epidemic, you know, unhealthy lifestyle. Just so many negative things I think for these young kids they hear a lot of those negative things and we just kind of wanted to shine some light on good things that were going on Eastern Kentucky. Level Up is similar to East Kentucky Strong, a conference that was held for all female juniors in Pike County schools. This time, principals and leaders from Pike County decided it would be beneficial to host a conference for males. There are some really good things for them in this region and it's our hope and prayer that they'll stay here. You know, they can get a great education here and with the job creation that's going on we hope that they get involved in that and can stay right here at home and impact our region. The conference lasted all day with many prominent business leaders from the community in attendance. We have two keynote speakers and then in our breakout sessions today we have Jacob Colley with AAP who's talking about personal branding. We have Colonel Don Anburn who's talking about leadership principles, responsibility, loyalty and then we have some folks from US Bank, Chad Walters who's talking about personal finance, you know, credit, just some financial literacy things so we feel like it's a pretty good spread of folks who could hit a lot of different things for the kids. Organizers hope to have more keynote speakers and session leaders in the future. Reporting in Pikeville for EKB News, I'm Shelby Still.