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Avalara uses Smart Content for the Customer Journey - Powered by MindTouch

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Published on Dec 12, 2016

http://mndt.ch/2hi00wr - Take a tour

Smart content starts with a company’s existing content that’s dumb—meaning file-based and pre-internet—and turns it into semantically rich microcontent. Rather than presented as bulky user manuals or PDFs, content is presented in short, topical articles. These bite-sized pieces of microcontent are mobile-ready, well organized, easily discoverable, and ideal for search engine optimization (SEO).

Among other sources, smart content can be created from:

product documentation
user manuals
guides
training materials
help content
FAQs
best practices
reference information
tutorials
videos
how-tos

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