Smart content starts with a company’s existing content that’s dumb—meaning file-based and pre-internet—and turns it into semantically rich microcontent. Rather than presented as bulky user manuals or PDFs, content is presented in short, topical articles. These bite-sized pieces of microcontent are mobile-ready, well organized, easily discoverable, and ideal for search engine optimization (SEO).
Among other sources, smart content can be created from:
product documentation user manuals guides training materials help content FAQs best practices reference information tutorials videos how-tos