 Hello there, this is Bhavya Kochal and here are 4 reasons why digital marketing is a more flexible option for people. According to our contributor, digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns and the segment of consumers their campaign reaches. Digital marketing allows brands to pull people quickly. It allows consumers looking for a product or service to quickly find the best seller. It is digital media that allows brands to create a narrative using captivating imagery, imaginative stories on its testimonials and entertaining videos. Today, even small brands can become immensely successful if they create a narrative that resonates with consumers. Have a good day ahead.