 Good afternoon, ladies and gentlemen. First of all, a big thank you to Anurag. And you know, it was sort of for the introduction he gave. I don't know whether I deserve even half of that. I must say that I am in his land and inspired by him. You can see what I'm wearing. So I think, you know, I said that if you're there and you know, you've got to dress up like Anurag, also in the city of Delhi during elections. So thank you once again for inviting me. Thank you to Anurag, Ravel. Everyone at E4M and all of you ladies and gentlemen. It's indeed my pleasure to be with you and to talk on this topic harmonizing chaos in the new world order. First of all, it is always a pleasure to be amongst marketeers because as some of you or many of you may know, that I started out as a marketeer of sales and marketing are my core areas of expertise before I jumped into general management. So I have always cherished marketing. I think it is one of the very tough assignments and a tough role because it has its campaign compasses both hard and soft. And there are issues that you need to tackle at both levels and therefore that makes it that much more challenging. And indeed my pleasure. On the topic of harmonizing chaos in a new world order. So I was reflecting on the topic and I was thinking about it as to what do I talk and what do I leave behind with you. First of all, let me be very, very clear and give you the caveat that I am no expert at the new world order. And everything which I tell you may or may not turn out to be true on how to harmonize chaos in the new world order. I will however try to do is to share my perspective, share some of my reflections of having come thus far but trying to look into the future a little bit and where. And then hopefully leave you with some thought-provoking ideas and something which you can work on and then maybe practice. So I think that is indeed the attempt. So reflect talking about harmonizing chaos in a new world order. The words that stand out for me most are new world order because chaos, disruption, harmonization are things we've been talking about for quite some time. I think the thing which is very dynamic and which needs to be pondered upon and thought upon is this phrase called new world order. So what is this new world order? Is the new world more equal? Is the new world more open? Is the new world more democratic? Or is the new world about technology? Is the new world about energy? So there are many dimensions to each of these things which we talk about and when we think of. And then I can keep going on and talking about each of these and then I could take a lot of time trying to talk to you about what are the various aspects of the new world. But I thought in the interest of time there are three things that I'm going to focus on within that. Maybe ponder on one a little bit more than the other three as well. So the new world is definitely about technology. And I think it is, Anurag spoke about the entire piece and you guys are going to talk a lot about digital and about technology. So I think it is indeed about technology. So the new world is about technology. Technology and digital is transforming everything which we do in every sphere of life in ways which we've not known at least at which we have not fathomed or thought of in the past. The other piece which is also there is this thing about energy. And I think energy or the flip side of the coin is sustainability is something which is more recent but very pertinent and indeed something which we cannot ignore. So are we therefore leaving behind sustainable, do we have sustainable solutions and I mean I know I do believe behind earth for our children in the condition in which we had inherited it from our parents. And I think to that extent sustainability and energy being a very important component to sustainability is important. And I think these are the two aspects which are relevant and I will touch on them a bit. The third piece which however I wanted to talk about and pick up with you is the area of equality. And therefore are we, in the new world order are we more equal or the other way round? And I think to me this is a very singular most important thing which will define arguably is already defining the world order. And I will use the phrase inequality. And as you may know, for some of you in the audience you may have read Thomas Piketty and his seminal work about 2014-15 on capitalism in the 21st century where he talked about how everything which is being shaped around us is because of inequality. And his argument that he basically this is going to continue to define there were a lot of critics of him at that point in time many economists disagreed with him. But I think the relevance of that cannot be more than what it is today in our society. And to me therefore Thomas Piketty's thinking on inequality is something which sort of continues to resonate. And I was thinking about inequality not only from the facts of the piece which is inequality but also coming now as I'm not rightly pointed out as sort of you know seven years in media I have to think about inequality but not only the facts of inequality but the perception of inequality. And to me the perception of inequality is equally if not more important than the facts of inequality. And this is for all of us as marketeers in this room we understand it is about what we do the changes which we bring about the facts of it but the perception of it that is equally important particularly in this profession and our ability to drive this. And reflecting on this concept of inequality I wanted to bring around three or four examples from around the world one closer home but these examples are trying to tell you how inequality and the perception of inequality is shilling everything which we are doing. Let me first pick up the example of Brexit. So if you look at Brexit what is behind, what is the seminal thing behind Brexit? In my opinion of course there are several factors and there is a lot which has been written about by experts on why Brexit happened and what has happened and all that but if I was to simplify it and condensate it and see that it is one thing which is important which has been there is inequality. And as you know Britain amongst developed world is one of the most unequal it is the nation which has highest inequality. So therefore and then if you go by statistics 10% of Britain's actually own 31% and the country's wealth in a developed world context that is 25 and I think that had a very important role to play. But to be honest with you this is not new. This indeed has not been for 25 odd years it is the same for close to about 25 years and if at all close to the financial crisis of 2008 that has changed a bit in favor of making it less and equal because the losses have been more to the one for a lot of wealth at that point in time. The perception of it and the reason that our jobs are being taken away by people who are moving to the European Union and that that something needs to be done about it in society becoming more unfeasible and I don't get the opportunities which I deserve. That one single driving force let you watch it happen. The second one, closer home let me talk about and this time flipping it around the other way round let me talk about UB elections and demonetization. If you look at the thought behind demonetization one of the argument for demonetization was also to tackle the so-called inequality and to try and bring in some kind of quality and give it an opportunity and try and change make it more transparent and then move into demonetization and that piece happened. It did have an impact on the vast, the way BJP swept the elections in UB and the reason for that simply was that I may have lost a vote but the others have lost a lot of doubts and I think this is very, very important for human psychology and I think everyone in the rich fashion which can then follow up from there may reach to a perception that they do know that they're with you, which with this I can suddenly stand around inequality and you're trying to play the other way round. If you look at closer home to the corporate world in the corporate scenario, I think, I don't know whether some of you followed in one of the latest statements given by Jeff Azores. He talked about making the daily wage $15 per hour in Hanzo and saying that can all the other retailers follow and I think that was the thing which is to say that we will be offering $15 per hour they keep raising the bar in a manner of speaking in the context of United States and then saying challenging can others follow and where did that stem from? That again stems from the growing perception of inequality and trying to give that basically that specific thing that we'll try and make it equal. And I think this, therefore, is the most defining thing for the new world order. Closer home in India, again, I'll tell you, we've gone, we've sort of swung a bit on this but if you look at, if you look, if you want to go back and some of you in the room will definitely resonate with this because I'm not my friend and some of you others will be. If you were to look at 391 India, I think there was a complete, some kind of a taboo to constrictors' consumption. I think it was a different society. There were also far less choice available to people, the kind of things which were there, there were cues for everything which you needed to go in for, whether even for buying scooters or going for telephones and so on and so forth. Of course that was the opening of a 391. Things have changed quite a lot. Things have changed and the amount of choices available is the things which can basically move on and the thinking about amongst people's consumption is totally gone. So basically if you have it, you've gone. I think it's the new mantra. I mean the mantra which is actually being followed and basically which is the classic taboo that the mantra will be followed. But once again, the question which will be, which is ultimately beginning to get raised in our country and will be raised as we go forward is the same thing on inequality. What are we doing about inequality? What is it that we can do to address this? And if you again go by statistics here, by the way, while we are now plotting a lot of this, imagining a lot of things, a lot of choices available to us, the question to ask is, has inequality come down or gone up? And if at all, if you look at it, if you again go by promising research on India this time around. So in 1980s, the 10 percent of Indian population used to be owning about 45 percent of the wealth. That number, 10 percent of Indian population now owns to 68 percent of the wealth of the country. So if at all, it has gone for broader works. Now if this is indeed the way the tide is growing and broadly if you look at these are the three things in the new world order which we as Mark here should be cognizant of, one is technology and I'm sure you guys will have a lot of debate on that. The second is energy or sustainability if I was to use the broader word. And finally this theme around inequality and opportunity, this is the case, what we should be at Mark here. And at this stage, I would like to quote from Jimmy D. A clean American singer, actor, businessman, and TV anchor, and some of you know him. And I quote, saying, I can't change the direction to win, but I can adjust my stage to always reach my destination. So to you, this is the place I want to leave you as Mark here, that you know, we can't change the direction of the win. The direction of the win is the direction of the win. But we've got to go to a particular destination. We are motoring our brands, our organization in a different form and we adjust the stage to always reach that destination. Now the answer is not very easy and I will definitely not repent that I have the answer. But what I want to leave you with is a very simplistic thought or a rather simplistic thought and an idea, if I could say, a kernel on what we could do to tackle it, to tackle the three broad phenomena. And I think, fortunately, they tackle for this particular one thought, which I will leave you with, tackles the three big phenomena in the new world order. And that, ladies and gentlemen, the phrase is shared. It is an old world phrase and I think I want to take on from where I run ahead by doing his last two slides. It's an old world phrase, something which we've grown up with. You know, as we talk to our children and we talk about sharing, our parents have got a share, basically talked a lot about sharing. As a society, India, and particularly Asia, and arguably the human kind, sharing is an important virtue. But somehow when we come to profits, when we come to jobs, this is something we just forget, when we come to professions, there isn't a new one shared. You know, you will go very, very pagey. You don't want to share. But in the new world order, ladies and gentlemen, I think sharing will have an important role to play. And let me give you, now sign off with a few examples. And I'll give you a few examples, these are top of mind examples. They're not exhaustive, these are things which I have sort of, either experienced, touched, or thought of, and I'll share some of them with you. So let me first talk from the point of view of sustainability. But if you look at top of sustainability, one of the big successes in Unilever as a brand has been lifted. And one of the things which Lipton has consistently done for India and Europe is the reindeer or porous alliance in Kenya with the farmers and the entire emphasis on sustainable farming and being able to say that. That has helped the brand to grow. So I think your ability to therefore be able to do the two course hand in hand. And contrary as it may seem, I think ability to adapt those sustainable solutions, share them upfront with your consumers or customers and talk about this, bring that conversation into the society is good for the brand. It's good for the brand for building the equity of the brand, it's good for the brand for building the nature and spice of the brand and it's definitely very good for the business. Let me give you the second example on technology. And I can't stay with the theme of share. And I think this in the context of organizations into partnerships. I think that's how you would care when you have partnerships. And let me give you example of something closer home at Y-Com in India. And let me talk to you about something which we did three years ago when we launched food. When we launched food, as many of you may know, we are a media organization, we are story tellers. What is in the heart of our organization is content. We understand as an organization in general, very little of content, very little of technology, sorry. Very little of engineering, very little of product. And everybody, basically when we went about doing food, we partnered with 42 partners, 42 partners to launch food. And most people turn around, including some people very close to us, including people who are kind to us, some people who I work with very close, they said this will collapse. There is no way you can partner with 42 people. You have no clue what you're getting into. You have no idea. Your people don't know anything about it, and it won't work. In Sha Allah, let me tell you, three years out, we are now close to about 150 million costs download, but more importantly, 50 million, 55 million now, close to 25 million monthly active users. And in the last financial year, we delivered 100 million video minutes on the platform. So about technology, my answer to many of you is, we won't learn it overnight. We won't become experts on it overnight. But do we need to embrace it? The answer is yes. Is it redefining the new world order in which we are saying the answer is yes? How do we then tackle it? The answer is simple, which I want to do with again. It's about factor, about sharing. And the new world is a lot about factor. And I think about sharing. So I think that's the second key. And thirdly, talking about inequality, let me share with you a few examples of that as well, which is I think at the core of everything. So there is this company, which is, I've always thought about food companies in general. And I've always thought that what if all food organizations and food brands were to dedicate a very small fraction of consumer spending in order to tackle malnutrition? You see, malnutrition is a reality and it's something which is shared as in the face. And it's a part of some level of inequality in society in the way in which we live. If all organizations, all food organizations, particularly, could actually dedicate a small part of it, wouldn't that be wonderful? And as we speak, there is a speciality retailer which some of you may know by the name of Boxlunch. Boxlunch dedicate one free meal for every $10 spent at the retailer. For every $10 spent at the retailer, one free meal is provided by Boxlunch. How's that? I think that is absolutely wonderful. I think that is something which is emollently doable. But if you look at, again, the other dimension of inequality which we tackle, which is a very, very strong and hard to make today, and I see a lot of ladies here sitting in the room, is about gender disparity in pink. And I think the argument is that how do we tackle this? Because we've got to tackle it with, I think, the meditocracy in that. That is indeed true. We have to keep meditocracy in that. We cannot allow meditocracy to be compromised to run efficient organizations, efficient corporations, arguably, you know, well-covered countries. So I think in that context, how do we go about doing this? Again, a lot of experiments about things which are happening. It is pertinent for us to be able to do some of these things. The work which is happening in two games of scale in this area is very good. Being done by such a company. I think the other thing which we will need to continue to reflect on is how do we share value across an organization, across different levels of an organization to tackle inequality? I think this is a very pertinent question, and a question which will be easily addressed by us as a society and by all of us as marketing companies. And finally, when it comes to sharing, I want to leave you, and from a point of view of inequality, or rather bringing some kind of equality, I want to leave you with the thought, last thought from my end, on inverting the pyramid. We have always stayed with a concept of a pyramid where as you rise higher, you think that people are mobile, you think people have more answers, people have more solutions, and then that's how we reward them, and that's how organizations are structured, that's how governments and other places are structured. How are we going to do that in today's day and age? And I do not want to leave you with a small, but a very interesting example, something which I have shared in the past as well, but I have no hesitation in sharing. Once again, from a digital business, when we were wanted to name the business, which is basically now called Moot, in the naming of the business, we did not talk to the most whites, we did not talk to the conventional people, we opened it up to proud people. And when we opened, and we opened it up out far and wide, and when we opened, the person who got the name was actually a 22-year-old, six-month intern at Bicom-18, for a princely award of her round trip anywhere to the world with the name Moot. And I think, and then we later also, we first liked it, and then we sort of, you know, Google it and look what does that mean, the exclamation of joy and the entire, the importance of that dictionary. Some of us didn't even know about it. So my idea in the end is to leave you with this seminal thought as you progress today and then make up in your careers and in your life, is keep on reflecting on the word sharing. Sometimes it also means part learning or part sharing. I think that could help us to address the question on how do we bring, basically, how do we have, you know, harmonizing chaos in a new world order. And I think if we were to attempt to harmonize chaos in a new world order, I think we could start with a simple thought of sharing. Thank you, ladies and gentlemen. Thank you for your time. Thank you for giving me this opportunity.