 and here's the BBC micro bit this is Arm Cortex M0 plus so hi so who are you I'm Neil Cooper I'm the brand and corporate marketing manager at Arm and this is BBC and this is also BBC this so this is the BBC micro which was launched in 1981 in the UK made by Acorn computers and just over a million of them were sold to British schools and a lot of whole generation this was this was for kids in the 80s early 80s yeah early 80s and actually it was a it was in British schools for pretty much the entire a right up until the 90s and the very beginning of the 1990s and this is this is where all of our employees were what's called educated yeah yeah absolutely no so our CEO Simon Seegers has fond memories of taking this computer physically apart as well as creating programs on it and it created a whole generation of programs and then what we did is working with the BBC free scale Nordic Samsung and Microsoft we've launched the BBC micro bit which will come out in January next year and will be given away free to a million 11 year olds in the UK when million 11 year olds that means all the 11 year olds all the 11 year olds entering so as they as they've entered kind of high school or senior school they'll get one of these and they get to take it home it becomes their property they can code it themselves they've got buttons on here they can create games they can add accessories on there as well to enact to broaden the number of things they can do and so how does it work where did it connect what what can they do so on board you have an accelerometer and a compass built in Bluetooth low energy and then and then you can add other accessories on so just over here we've got an example so this is a BBC micro bit connected to a moisture sensor in a plant and a pump with the water so it's not working at the moment because of no water on this on this on the stand there's no water in California this run out we weren't allowed to use it and so what it does is it detects the moisture and then we'll send the water into the plant nice so there's gonna be like a million different ideas or what we hope so we hope that they'll be kids will do all kinds of stuff with it and it's also the key is that you it's instant so they can code it and this was the this was the appeal of the original micro in that you could within five minutes you could code this computer to print your name on the screen a thousand times you can make this very easily scroll your name across the LED display so the future tech billionaires and millionaires of the UK will have started on this they're gonna come out of that yeah yeah so it's a con in 25 years time the the keynote person will say that this was the one inspired them to create there the British Google British Apple yeah yeah all right so January every kid gets one how about other countries are they asking for it too I think we're gonna see what happens in the UK and then what's the price what's the cost it's not a moment there's no commercial details it's just free it's free for 11 year old one million 11 year olds in the UK and beyond that I don't know it right