 Good afternoon, everybody. Time Stewart here. I'm with Liz Trotter. Our guest today is Raleigh Patachnik, and this is Smart Business Bows. Riley, how in the heck are you, ma'am? I'm doing very good. Staying busy. I'm your statement. They're Riley right now, right? Yeah. Yeah. Yeah. You know, just launched my, relaunched my product yesterday. It's been full of demos and, you know, answering questions, all sorts of stuff. So, yeah, Liz, you're right. It's definitely an understatement just saying it's busy. Yeah. But it's, it's the kind of busy that is amazing, right? For sure. Yeah. Like Tom said, it's better than being bored. Oh, yeah. For sure. And I don't know. There's a thing about being an entrepreneur. Aww, Denise. Thanks, Denise. You know, you helped me out when I was away. Thank you for being there for us. Being a Tom Phillon. Yeah. That's right. So what I was thinking, saying is that I, I believe this is true. When you're an entrepreneur, you love being busy. It's not the same as when you're an employee at another company, and it's like super busy and just like, I can't wait to go home. When you're an entrepreneur, it's like, I can't wait to start again. Every day is exciting. And especially when you're just launching something brand new. You're probably having a hard time sleeping because of all the great ideas and excitement and wake up in the morning just raring to go. Yeah? Yeah. You know, it's, we can say it's a whole new sense of purpose launching a product and having to figure out how to get it off the ground. And it's, you know, during like over the weekend, Sunday is like the day when I'm kind of feeling down because I'm ready to get back to working, you know, because things are mellow. You're not doing much. I feel happiest when I'm in the business. I'm working and I'm staying busy. It's like this different feeling. Riley, I don't know if anybody's ever let you in on this or not, but you can work on Sundays if you want to. Yeah, that's true. Yeah. Some of us have been caught doing that before. Yeah. But not for a long time. For weeks at a time. Oh yeah. I used to. That was the old time. The new time, you know, I'm goofing off all the time now. Yes. So we should probably mention, because anybody who is, I guess the people on the podcast won't be able to tell, but anybody that's coming on here live, it's probably wondering, what's up with Tom? Why does he look so different? Sorry, Tom, but Tom's lost 25 pounds, y'all. Oh, come on, Liz. I'm sorry, but it's true. And Tom, it's like shocking when I first saw you today, I was like, wow, you look really good. So I mean, and anybody knows it is not easy. Well, Riley, you don't know. You never had to lose a pound. Ever tried to lose weight knows 25 pounds is hard. See, see how's it all came down. It's a work in progress. We've got about two months before my big trip. So we're getting there. Is it that far away still? I thought it was closer. It's in August. Yeah. So is it before the Archsea regional event? It is. Maybe it's a month and a half. I probably don't have as much time as I think I do. Yeah. Well, it must be before. Archsea event. Oh, not Archsea anymore, right? ISSA residential event. That's the last week. I guess it's second to last week. Okay. So anyway, what are we going to talk about with Riley? What's Riley going to share with us today? It's really cool though, because we're casting Riley yesterday. He actually started promoting his new product. And it's a, you know, I guess there was a concept. Like I was telling Riley before we went live, like, you know, 15, 20 years ago, convergence of communication. And at the time it was getting emails and telephone calls all in the same piece of software. Yeah. And that was a big deal 20 years ago. And it was hard. You had to be a really large company, enterprise company to even be able to afford tools like that. And this is an example of where technology has evolved, where it's available to, you know, companies of our size, anybody who really wants it. It's a lot more affordable. And plus it's a lot more robust because there's so many more communication channels. And there's a lot of strategic reasons, especially in a day with AI, and we can kind of talk about how important, it's important today, but I really believe it's going to be more important, you know, in the months and months and years ahead. And Riley's got this really cool product, this software, SAS product that he's built that takes all these different communication channels and manages them in one piece of software. And we're going to talk about that in a little bit. But one of the things that Riley's going to help us with, one of the communication channels is text and sending text, you know, in mass and automated ways of doing that. And I don't know if it's a government thing or a mobile carrier thing, but the forces are working against us on making it easy for businesses to send text. And it's going to be getting more complicated within the next month or two. And Riley's going to explain what that's about and the reasons why and what we need to be doing today in order to be able to do the things that we need to be doing, you know, a month or two from now. Yeah. Yeah. I mean, texting is an incredibly powerful tool for businesses. I don't want any of this to scare people away from using text messaging for marketing and, you know, sales and lead generation purposes. But, you know, things are changing. Like Tom said, things are almost working against us as business owners to leverage texting. But, you know, the point of, you know, what I do and, you know, this episode is to make it very clear what you need to do because, you know, once you have an idea of what needs to be done, it feels less scary. But we'll talk about what needs to be done here and, you know, make it clear and make it a little less scary. Okay. So there's a term that I've seen, you know, flashed around 10 DLC phone numbers and what's the three-letter acronym for this big change that's coming up? A2P. Yeah. What is A2P? What's that all about? A2P, you know, you have the 10 DLC after that, which is, you know, your standard phone number, the 10-digit long phone number. And, you know, A2P, I can't always remember what the acronym stands for, but essentially it's a reference to application to program, I believe. I can't quite remember, but, you know, it's essentially whenever you hear that A2P is usually in reference to, you know, 10-digit long phone numbers. The phone numbers we all use for it with our, you know, texting friends and family, our personal numbers, in our businesses, most cases, unless you're, you know, paying for a short form, short code number, which I don't imagine many of us are because those are super expensive, but A2P is generally in reference to the 10-digit long number we all use. So if you have a telephone and you're in North America, you have 10 DLC long, okay. Yeah. What's the short one that you're talking about? I don't even know what that is. Yeah, so most, it could be possible one of us use it, but the short code numbers are generally used, like by banks or some of these large corporations where you may see, I think it's a five or six-digit number and you, I mean, some of these businesses are paying 3,000 a year to uphold these numbers. Usually it's just used for one-direction messages. Like for example, I use Chase Bank. Chase Bank may just send you a text saying, hey, you withdrew some money on this date and there's not really any intention for you to reply to that message. So you usually won't see these short code numbers in our industry, but they are out there and they are significantly more expensive than the numbers we use. So what is changing with our ability to text to these 10-digit numbers and what do we need to know about that? Yeah, so the big thing that is changing and there is a deadline to this July 5th. Twilio, well, Twilio is kind of the messenger in this case. Phone carriers are implementing this requirement where all businesses who want to text customers, leads, just texting in general, they need to register their brand with, in this case we'll say Twilio, and they need to register any campaigns that they plan to send with Twilio. And Twilio is sending all of this stuff to phone carriers because what the phone carriers are wanting to do is identify the businesses that are texting and have a better idea of what they're sending and the point of this is in an effort to hold people accountable to the text they're sending. They don't want people jumping in the system and sending spam and be essentially anonymous. What they're trying to do is have a business assigned to all of the texts they're trying to send so they can hold that business accountable. Unfortunately, what this means is it complicates our job or our goal of sending texts to our customers, to leads, to the people that we want to reach out to because instead of just getting a phone number and sending texts, now you have to go to, in this case, Twilio, register your brand, wait for them to verify your brand, then you have to go register a campaign and then you can start sending texts. So it adds layers and complexity to this. The products like every chat or other text messaging platforms out there, they will make this step-by-step for you. You don't have to go out and figure out how to do this. But in Twilio, if you were looking to do this, they have a little thing called the trust hub and you can go do this relatively easily. So the point being is the big change that is happening in, you know, I mentioned the July 5th deadline. Any business that has not registered their brand, their campaign before this deadline, their phone numbers will stop sending texts until they register this brand. So it's kind of an urgent thing to, you know, get your business registered and get these campaigns registered, otherwise you're going to have some downtime in text messages. Your texts won't make it to the people who are going to send them after July 5th if you don't register these brand and ZIN campaigns. Okay. And are you saying that we have to register them through whoever is sending our texts, like through Twilio, or like I would register mine through you or... Correct. Yes. Yeah. So a product like every chat and, you know, I am building these in this compliance feature and right now it's coming out very soon. But essentially what would happen is you would use every chat to register your brand and your campaign and then we would send all of that information to Twilio so that they have that stuff in your system and we essentially speak to Twilio on your behalf. You give us your information and we speak to them. That's how it would work. If you're working with Twilio directly, you would go into their Trust Hub features and put in your information there. You don't need to go somewhere else. Okay. I think I'm a little confused right now. So let's say that I have a small company and I don't use Twilio and I don't use you. Okay. Do I still have to register mine? You're using somebody, right? I mean, if you're, I mean, if you're sitting here on your phone texting customers one at a time, I guess we don't have anything to worry about, right? Yeah. I mean, if you're just, if you're a tiny business and you're still just using your cell phone, nothing really changes from you. Nothing changes for you. You're just, they're sending texts as most everybody else does. The change, and this is where kind of the acronym A2P comes from, is I believe the A stands for application and an application would be every chat. It would be Twilio and that's where you have to register your brand or campaign because you are using an application to send these texts through your business. So cell phone, nothing changes for you. If you're using a platform like every chat or Twilio or whatever SMS marketing platforms are out there, then you have to register your brand and campaign. If you're P2P, if you're P2P, phone to phone, nothing changes. But if your application to phone A2P, then starting, starting the fifth, if you don't go through this process, fewer of your texts are going to be going through and supposedly by the end of August, none of them will go through. Yeah, it's a big change, but fortunately there are, you know, Twilio, every chat, the other platforms out there, they're doing their best to make it easy for businesses. I say in addition to this, just to, you know, just be fully transparent with the process here. You know, when you are registering your campaign and going through this whole process, there are new fees that will be incurred during this process. So, yeah, so it's not like a free process of registering your brand and your business. Twilio, I believe, if I try and remember this, so for most of us, we will want to register a standard campaign. That's what they call it, or a standard brand. In a standard brand, you can send like 3,000 texts a day or something like that. But it's, I believe it's $15, a one-time fee of $15 to register that, where the fees start building on is the campaign site. So every business will naturally have to register at least one campaign to send business, or to send texts. And that fee can range from $15 to $20 a month to register a brand, or sorry, a campaign through these platforms. That fee is coming from phone carriers, and that is being passed on to Twilio, and then Twilio is passing that on to their customers. So there are fees. Is that per-carrier, though? No, no, no. So it wouldn't be per-carrier per campaign. Can you define a campaign? Yeah, so a campaign in Twilio's definition would be the type of texts that you are sending. So Twilio would have several different campaign types, and it would be marketing, customer care, you may, what else would be out there? Notifications, it's basically the type of message that you would be sending. So essentially you, the business, would decide what kind of messages do I, am I going to send? Most of us will probably be sending some kind of marketing-related message. So we would want to register our, under our brand, we would want to register a campaign called marketing. And that would be the classified texts that we are sending. And that would, for most people, that would be enough where you can get away with just the marketing campaign and only be paying that monthly fee one time, or only be paying one $15, $20 monthly fee rather than, you know, several different campaigns, paying several different monthly fees. But without over-complicating it, campaigns are just the types of texts you will be sending. Okay. And you're saying 3,000 a day could go out. So that, I mean, that's going to be pretty good for most of us. Yeah. It should be perfectly fine for most businesses. You know, if you are sending more than that, you can go to some higher tier stuff. But I think for most businesses, that is plenty fine. So this sounds like the phone companies new way of getting money, right? They had long distance. They had basic service. You guys want to send texts? Cool. We're just going to charge you for that now. Yeah. There's some of that. And I think it also stems from, you know, if any of us have kind of felt an uptick in spammy texts, I think they're also trying to crack down on that and make it a higher barrier to entry for, you know, I'll put this example out here. So every chat or back when it was schedule talk in the early days, somehow, you know, there are these scammer boards out there that will go out and find apps and say, okay, let's just say schedule talk in this case. Schedule talk, I can go sign up for this app and then start sending spammy texts from it. And what these scammers will do is they will put your app on a board and all of a sudden you have one person turning into 10 people all joining your app to start sending junk messages. So what a lot of these carriers are doing and for security and, you know, protecting the people who use that phone carrier and who, you know, use texting, all of us is they are implementing these barriers. So these scammy people who are jumping from app to app to send, you know, Craigslist scams, Facebook scams. They are implementing these things where no longer can these scammers just jump into an app and start texting. They have to register their brand. They have to apply for a campaign. And it just, it's that increased barrier to entry, which unfortunately makes it harder on us, legit businesses to send texts and actually use it to get a benefit. It's certainly not the end of the world. It's done for a good reason, but it just makes it more difficult for us and, you know, that's just how it is. Yeah. All right. Hey, did you see this question from Jen, Tom? Yeah, I did. I, you know, jumped in and yeah, I have an idea. It's really something that you do in Twilio and this is a support article that the Made Central team put together with the help of Daniel Pixley. Daniel is one of our partners or works with one of our partners and he actually shot a video here that's part of this article, but I'll drop this article in. It's a work for anybody whose texts go out through Twilio, Made Central integrates with Twilio and that's kind of how we've been doing our texts, you know, to date anyway, but other software products send their text out through Twilio as well and regardless of whose software you're using, if the text go out through Twilio, this article here would be helpful and Daniel's video has a link at the bottom of it here which is pretty good. Cool. Okay. Thanks, Daniel. Thanks, Sarah, for letting Daniel get his little stuff out there too. So, I'm currently originally in Twilio and there's a section that I don't know what to enter. Status callback webhook. Any idea what that is, Tom? See, talking about that. I'm going to defer to Riley. So, the status callback webhook, I deal with this a lot of when I'm programming the software, but going through their documentation, my understanding is the status webhook. Their callback webhook is optional, so I don't think you actually have to provide that. Let me know if that's different, but as I've been going through the process of building these compliant features for my understanding is the callback, the webhook is an optional part of that process. Okay. All right. I hope that answered that for you there. See. Tom. Tom. I think the big takeaway is if you're sending automated text through any type of piece of software, this is something you're going to need to tend to and a lot of companies use Twilio and I've dropped an article there because I mean, you can go to YouTube and find other... I mean, there's plenty of help out there and it's something that you need to start playing around with because starting July 5th, you'll start seeing that some of your text aren't going through and like we said, by the end of August, supposedly none of them will. Yeah. Yeah. And, you know, this is just as businesses, this is stuff that we all have to adapt for, especially with texting. It's a fairly new technology in the business world. You know, we're just seeing a large... We're just now seeing a big large adoption towards texting and that's where, you know, all of these compliance features are all of a sudden starting to roll into the environment and we're all having to deal with it. But, you know, like I said in the beginning, don't let this stuff scare you. You can still get some incredibly good results from texting, from giving people the opportunity to text your business, to generate leads, to present hyper-personal upsells to people. Texting still plays a, you know, just through my experience, still plays a big role in our ability to communicate with customers and leads. So, you know, I don't think this should scare anybody away, but it is something to keep in mind and to start looking at. So, Riley, can you tell us a little bit about why would people choose to use your company? Like, what, why, especially if they're already using something else, what's the benefit? Yeah, so every chat which started this company or a software product called Schedule Talk has evolved quite a bit and this was a lot based on feedback. So, we'll just call it every chat for right now because that's the new name. Every chat started as an SMS-only product. What we are talking about here, SMS marketing, sending texts and receiving texts from- Can you say SMS? You're talking about sending texts like sending a text on your phone that's SMS. Yeah, I get caught up in the term that I often use behind the scenes, but not everybody uses SMS nowadays or uses the word SMS. So, yeah, text messages. So, every chat was just a text messaging software for marketing, for customer service, that sort of thing. Nowadays, based on feedback, you know, one of the biggest things that I heard was, you know, I use three, four, five different software products already. I don't want to add another software product that I have to manage and train my team on that just does text messaging. I already have a CRM that does some basic text messaging. I already have, you know, some things that kind of dabble in this, so they didn't really, really see a big, you know, selling point on every chat at that point. It was a big, it was one of those things that kind of held a lot of people back. So, you know, the biggest thing that I saw here was can every chat consolidate a lot of the messaging platforms that you use currently? And that's what every chat does nowadays. So, think of it like you're all in one inbox for your most important messages. Of course, there are more channels that I will add to it in the future based on feedback, but right now, it's all of your emails, any inboxes that you have, Gmail or Outlook, text messages, Facebook messages, website chat messages, that's an optional feature if you want to use that. But the idea is to connect to your core, the core messages that are coming into your business and create one inbox for those messages so you aren't bouncing between channels. You, your office staff have one place to go and manage all of the messages coming into your business. That's the idea. In the future, I'd love to add voice to the product. I'd love to do Google My Business, but that's all based on feedback and if that's something people want, that's something I will add. So, so right now, email, text, Facebook Messenger, it's the idea of building a core inbox for your business. And it looks like we got a question here. What about WhatsApp and Telegram? You know, again, I think a lot of these channels, it will all be based on feedback. I wanted to get the core things in and then I didn't, basically I didn't want to build every chat in my own little bubble. I wanted to get something out there and then start getting feedback based on, and start hearing the channels that people actually want in the product. Well, you know, this sounds like you're using the scrum methodology, right? Get the least viable product, get some feedback, find out what's next, create that next thing. This methodology worked pretty well for Apple on thinking maybe it could work for you too, right? Yeah. Yeah, I, you know, I am, I don't want to say I'm a perfectionist, but I definitely like to hold things back and continue building until I'm really satisfied with it. So, you know, part of it is I need to just get it out there. I'm not going to be able to guess what everybody wants because I'll end up building something that nobody wants and it just slowed down the time to get it to market. So, yeah, I focused on the core things and that was a good starting point and then things like WhatsApp or voice or AK phone calls, Google My Business, those things can be added as more and more people start asking for it. And I think just from what I've heard going the Apple way or, you know, many other companies use the same methodology, let the customers dictate where the product goes and that's how you create something really interesting. And that's kind of the phase that every chat's in. It's I am hungry for customer feedback and that's what's going to drive the product forward. Well, I have experience working with you and giving feedback and know that you are excellent at taking feedback and that's not, you're not just paying lip service to the idea of wanting feedback. A lot of people say they want feedback but then as soon as they get it, they turn around and they're like f-hem. They're frustrated and irritated but I have seen you be exactly the opposite and I think it's going to be really appreciative of all of the feedback and then take action and hear some proof right here. Yeah, we could all use a little bit more feedback in this world than being open to feedback. So yeah, I think it's what drives the world forward. It's what drives, you know, just from a business standpoint, it's what drives our business forward to create something super exciting. So yes, I try and be as open as I can to feedback because it's gold for businesses in many ways. Yeah. So you literally started marketing this like you were sharing that you just started doing demos, right? Yeah, yesterday I recorded my first video launching the product yesterday and posted it on Facebook. We didn't talk about this but if you'd like, you could share your screen and maybe show us a little bit about what it does. Sure. Yeah, let me pull it back here. Yeah, I'd be happy to show, quickly show you what it looks like. I don't have a ton of test data in this account but you know, you'll have a very good idea of what it looks like and how it works. So I've got it up here. Let's see, present, share screen. Okay, can you see my screen here? Yeah. Okay, so yeah, this is the dashboard of EveryChat and there are some calendar and scheduling features in EveryChat. I'm not going to focus too much on that in this video but this is where everything starts in EveryChat and where you'll spend most of your time in EveryChat. You've got automations, you've got your typical SMS or text messaging campaigns but where all of your messages will be showing up is this page right here. You've got your texts, your Facebook messages. I'm holding off on Gmail right now because I'm working with Google to confirm a few things but Gmail will be coming soon and then Outlook, you've got your email platforms here. So like I mentioned, this is where you'll spend your time. You can connect as many phone numbers as you'd like and to keep it kind of clean, organized rather than cluttering up texts coming to multiple phone numbers. They're all stored in what we'll call their own page. So you can, like I mentioned, you can have as many numbers like you have your main office number, your marketing number, whatever you have. And the idea, as I've mentioned already, is to create this one platform where you have your messages coming into one organized spot. So you're not having to check your phone and then you have to go over to Facebook on this tab and then you have your emails that you have to go sort through in this other place. You can just click through these tabs and see the messages in your business. This would be your website chat page over here for people who have filled something out and this is what it would look like just to kind of put some illustration to what I'm calling here. This little bubble down here. And part of what makes our original SMS marketing features special was the automations behind it. So what you'll often find is talking to people, we all talk speed is key when it comes to lead generation. Getting back to your lead as quickly as possible, it dramatically increases the chances that you are going to get them on the phone or you're going to hold a valuable conversation with them because we may have talked about this before. That person is probably reaching out to three or four other businesses as well. So often the challenge that I hear, not just from texting but any platform is I can't get back to my leads as quickly as I'd like because I have all of these different things going on. So that's where the automation came into play in every chat where you can build auto responders to ask your new leads questions without your team needing to be there to ask those questions themselves. So let's say for example, somebody reached out to you for the first time, that would be our general auto responder here. You can, let's see, do these questions actually, that's a good starting point. You can set up your auto responder to essentially pre-qualify the lead before you even see that message. It's a typical multi-message auto responder. So when somebody reaches out, it'll send this message first, hey, thanks for reaching out to us. Our team will be in touch with you shortly. We've just got a few questions for you before our team gets back to you. And then you can ask them for the information you should be getting from everybody. What's your name? What's your email if we need to contact you that way? Any questions that you'd like, you can even dig into the services that they're interested to understand what they need. This is all built into the SMS marketing and every chat feature where you can pre-qualify leads. So I don't want to dive too much into this and take up too much time in this episode, but this is kind of how every chat works. You've got your inbox, you've got your SMS marketing and some automations built into it as well. And that's where every chat will grow from in the future. We're setting the foundation for where it'll go based on feedback. This is cool. All right, so I need some more help. Okay, so let's say I'm using every chat and I'm getting all of my mail, I'm getting everything through every chat. One of the things that I can do in Outlook is that I can sort my mail. I can flag mail. I can, you know, tag, apply tags. Can I do all of that here? Do I have to go into Outlook to do all of that and then it'll show up here? How does it work? That is all still here. Or at least, you know, I'll keep it conservative. Most of that should still be here. So essentially the easiest way to think about this this email integration, we'll stick with Outlook right now, is we are just building, you know, we are pulling all of your emails from your existing Outlook. Of course they all stay there. We're not deleting all of your emails over in your Outlook. We're essentially just reading from them. So you don't have to import all of your emails into every chat. You don't have to do anything. You just press connect email address and all of a sudden all of your emails show up here. And any change you make in every chat also reflects in your email inbox. So if you read adding chat GBT to my business, any ideas, that email will be marked as red in your Outlook inbox as well. So to get to your question list, you do still have these organization features. So if I want to move new apps connected to a new folder, I would just, you know, you can check this, click on this, and you've got your tags, your folders here. Let's say I want to move it to junk mail, update threads. It moves it. It's also moved in your Outlook inbox. And then I can come over here to folders and labels. I can go to junk email. And then you've got your email, your newly junk email shown up in that folder. So yeah, all of many of these same organization features that were in the inbox that you use every day, those have been pulled over here. Same with Gmail. You've got some of those features. And I'll just open this up real fast. Let me, let me go back to our inbox here. So you've also got a few things here. Let's, did you get my email earlier? So you've got, you know, you've got the people involved in the conversation. You can assign it to a folder and label here. Assign team members if you don't know a question or don't have an answer to a question. There's some team member features in this. You know, you've got your typical features built in every chat that help, you know, make things feel as native as we can come in from Outlook. Okay. And so we can assign it. That was going to be my next question, right? We can assign to different people. So everybody has their own inbox that is showing their text messages, their email. All right. That's good. I like it. Yep. Yeah. And, you know, on that team feature, whenever you assign somebody to a conversation, again, the example that I always use is maybe they, maybe you in this case don't have the right answer to a question that somebody reached out to you with. Yeah. If John Doe has the answer, you can assign John Doe to the conversation. When you do, it'll notify him. You can send that person an email letting them know, hey, you've been assigned to this conversation. You need to go attend to it. And then John Doe here, when they come into the inbox, they can just go up here, click conversation filters. Let's just imagine this is John Doe right here. They can click this and then they can apply filters and see all of the messages that were assigned to him or that person. So there is that opportunity where, you know, they say John Doe can go in and see only the messages that have been assigned to John Doe. Okay. Okay. So there looks like there's a lot to this program for sure. Yes. And, you know, I want to keep it, you know, of course, war features are always fun. I also want to keep it as clean and simple as possible because, you know, the biggest part that I've seen with software is it gets so complicated that it takes five weeks to figure out how to learn it. Wait. So, yeah. So, you know, as new features come in, I'm going to try and maintain the simplicity and the speed of learning it, reduce that learning curve. But yeah, this is, it's got a lot to it now, but more things will be coming to it in the future. Okay. All right, Tom, go ahead. I'm just laughing about it takes five weeks to learn it. I feel like the world would do that. I feel like he was digging at you a little. Yeah, that's okay. That's okay. I can take it. No, there are no personal attacks here. Oh, you like my green screen? You changed our view. You know, there, I look at that and I just start thinking about how you can make it so complex that it takes five weeks to learn it. What are your thoughts? And I know that a lot of, you know, the idea of a roadmap, you know, where do you see this product a year from now, two years from now? And that's probably going to change a dozen times between now and then. What are some of the things in the consideration set that you might be adding to or doing with the product that you have now? Yeah. So I think, you know, the term that I've used or the kind of the phrase that I've used is one inbox for all of your messages encompasses very well of where I'd like it to go. There are still plenty of channels that I can add to every chat to make it more and more effective and to accommodate more and more businesses. However, the big vision that I'd love to get to would be, you know, with AI, the ability for this app to make a huge impact in a business just scales tremendously. You know, when you, I always say this, every chat right now is in a foundation place where it makes it easier for the business to manage the messages coming in. But where it gets really interesting is when you stack AI on top of, you know, the foundation that I've already built in every chat where now AI can help the business respond to messages to help the business set reminders and perform tasks. So where every chat can go is, you know, with the introduction of AI, you can automate a lot of the tasks in the business and reduce the need for a large support team in the business where you can scale down the support staff in your business and maybe you have one key office person paired with chat GPT or open AI where you have this one person who is very fluent in how chat GPT works and the combination of that with chat GPT with every chat and all of their messages coming in, you can almost build a one person support staff that can manage, you know, that of, you know, 10 people in the business. So there's a lot of angles that you can take this and I think every chat has a large opportunity, if played right, where you can, you know, have that one very, you know, one person who knows how to use the AI tools in every chat to, you know, craft, I'm repeating myself here, but to do the work of 10. So if a message comes in and this person, let me step back for a second because I'm going on a tangent here. No, that's okay, go. I like your tangent. Yeah, so, okay, so if you think about, and I'm going to use my long care company, for example here in a long care company or a landscaping company, you may have a support team composed of several different groups. You may have people who specialize in fertilization. You may have people who specialize in mosquito control or weed control in these people are the ones who will answer the questions for, you know, the fertilization person will answer questions for fertilization, the weed control guys will answer questions for weed control. And that's what bloats the customer service, the customer service team is you need all of these people who specialize in all of these different tasks where AI gets really interesting is you can have one person with a broad knowledge base of how your company works and AI trained to your business. You can train AI to know specifically specific things about your business. When that one person, your one person support team can ask chat GPT questions about, okay, what is the process for weed control in our business? What are the steps we take? Now you don't need several different teams of people for specific tasks. Now you just have one person who can ask questions to chat GPT and they can answer any question that comes in for your business. So hopefully that makes sense. But the idea is now chat GPT can answer questions. So all you need is really one or two people to just send those messages that you don't need specific people within the business who specialize on specific things. Again, hopefully that makes sense. I don't know how well I communicated that. Right now, training these AI tools to give answers based on how your business does stuff as a journey in and of itself and then getting it to where it's giving the correct answer. We see that in chat GPT today that you'll ask it questions and it'll answer it. But if you're not paying attention, it'll give you the wrong answer. But eventually that will become easier and eventually don't you think that you don't even need that intermediary where a human is getting the question going to the AI tool and then taking the answer and giving it back to the human is like at some point that person in the middle is not even going to be necessary. 100%. That's certainly a long-term vision when people have built enough trust and chat GPT has expressed or has proven itself well enough that we can all trust that chat GPT or AI in general will send the right question rather than some totally inappropriate answer that just completely bombs the reputation of a business. I think we all are still a little worried that if we just plug AI into our business we don't trust it enough to actually communicate or answer the question correctly. In the long-term future in the future we can definitely see a place where AI is the one answering these questions right now we want that intermediary person who is good with chat GPT to ask the right questions and then just after they've said this answer checks out now I'll send it to the customer now I'll send it to the lead you have that person verifying that these answers are actually good. Sometimes the people in the office don't give the right answer either at least with AI you have the really handy excuse of oh yeah that wasn't us the dog on computer five years ago even though it was just like dang that Susie Q are you doing anything with the are you working on that now or is that down the road? it's a we'll call it a side project right now it is in the works I would say it's slow moving right now because right now it's not the first thing people ask for when they are asking for new features in every chat right now the priority is broaden the set of channels that every chat works with and then maybe go hard on AI but I think what I might end up doing is probably outsourcing that task of building the core feature set for AI and that will also create a simple way that people can train the AI for their business so I may end up going the efficient route rather than doing everything myself here is outsource that construction of the AI itself and I'll kind of focus more on adding channels to the product increasing that set of channels that people can use so it is something that I'm working on right now it's a fairly slow project okay what are the next channels on your list Riley or have you defined the order of what you're adding yeah I mean I always have ideas so right now Google my business is a one that people have asked for quite a bit voice phone calls that is another one people have asked for in a number of people who have even said you know if you have voice capabilities I'm just going to you know just a general company like Ring Central there's no need for me to have Ring Central I'll just move everything to every chat and have all of my messages there have all my voice there it's a more interesting proposition of people so voices probably near the top there and then you have but it looks like what you're doing is you're integrating with these other tools Outlook does it if you're using Outlook or Gmail they don't go away you still have those accounts you just don't use them as the interface to get to those emails you're using every chat I'm assuming how's that different with Ring Central you still might use Ring Central you just don't check your messages in Ring Central or use their app to make a phone call you'd be making the phone call receiving the phone call through every chat that's a good point so right now what people as every chat doesn't have voice what people are often doing is they want a way to connect their existing we'll say Ring Central number to every chat that is a possibility where you can still have your it's not necessarily the interface where you can make calls from every chat and it's done through Ring Central it's more you have your calls going to Ring Central still but there are some things that we can do with that Ring Central number to port it down to Twilio or every chat so they can send texts from their Ring Central number from every chat and they can still have all of their phone calls going to Ring Central so they still have those two platforms and they're getting the best of both worlds without having to buy a completely new number it's not the perfect solution because you're still having your phone calls go to Ring Central and your voicemail is going to Ring Central so you're still inherently having to manage two different products so it's a good intermediary solution right now so it's a good middle ground but you know having everything your voicemail your phone calls all going through one solution it's a nice attractive idea now ideas are always far more attractive than the actual process of building it and kind of weeding out all the issues that you miss during the brainstorming phase but you know that's where the voice becomes attractive to people is you know one product they don't have to manage two separate places that sort of thing or three or four or five just go one place yeah I love that we have a question here Riley you know I'll start you know Made Central you do texting through Made Central you do email through Made Central and we manage that through other products you know the texting goes through Twilio the email goes through Syngrid which is really owned by Twilio now anyway but we've been using Syngrid back when Syngrid was its own company and we have it on our roadmap to put voice in Made Central as well and we're not gonna you know our thought is well we still we I mean we integrate with some Voigt products now in terms of doing screen pops we'll get the phone number and it'll pull up a customer and Made Central on that inbound call I mean you're still using say the Ring Central app on your desktop but like on another screen that customer Made Central will be there anyway but we're not necessarily married to all of those technologies and those particular products and who knows what we'll be using down the road and I don't know it's a possibility I guess he's been selling it for what 24 hours now yeah yeah I'm to put it this way I'm always open to integrations I think integrations will will be a larger and larger part of the technology world where you see where you see more and more apps trying to consolidate down rather than building your own little silo app I think what what more and more people want is an app that will communicate with the apps they already use so I am always open to to new integrations to help to help you know make make all the products that you use work together because you know that's where you're going to see the most value an app that just sits over here and doesn't talk to any of your other apps it's nice but you're not going to extract as much value as an app that may share data between where you can set up cool little automations and and you know things along those lines where you know like every chat it works with zappier so any app that is on zappier every every chat can connect to you can set up little automations like sending a text or creating lead you can do you can do things like that that you you couldn't if the app if every chat wasn't connected to zappier which inherently connects it to I think zappier is at like 5000 different apps in their directory so it opens the door through a lot of opportunities yeah so big big difference over schedule talk then big difference so night and day night and day thing here yeah yeah it's yeah night and day difference is a very a very good way to put it it you know schedule talk was very much you know I don't want to downplay schedule talk because that was probably I was excited about I was excited to start doing get the SMS features out there and you know start exploring actually trying to grow a software product but I think you know the nice thing about you know going back to feedback that's what made every chat thing schedule talk what it is today it became every chat and this is what people were asking for so based on feedback that's what I've built so yeah it's definitely an evolved product significantly evolved product yeah it's an evolved pricing at all because people want to know about pricing always and do we want to show something on the screen should we pull something up or do you have something to share I believe it's on your website isn't it yes yeah that's where I was going here I was just going to if Tom wants to share it you know feel free otherwise I've got it up here you want me to share it you may know what you drive okay I'll go ahead and do that share screen pricing so here's the pricing page so you know if you heard all of this and still just want to do SMS marketing that is still a plan that you can you can choose from that's $59 a month otherwise if you know when Gmail is part of the product and hopefully that soon everything that we've discussed messaging, email, Facebook messaging website chat, automation, Zapier you can find that all under the $89 a month plan I call that chat master and that encompasses pretty much everything you'll get within the product of course there are little things on the side like adding team members that is about $9 a month per team member and then there are some little fees with text messaging like a phone number will cost $4 a month but for the most part the $89 a month chat master subscription includes everything that we've talked about and likely many of the things coming in the future are there fees for individual texts though or yes yes so the chat master plan including the SMS marketer plan that includes $253 what they call text segments although if your messages are short I think it's 250 character I can't remember you know in many ways it could be 250 free texts per month and segments is a crazy thing like you put an emoji in there that might be several segments just depending upon what it is yeah it's one of those there's probably a technical reason behind it but again I don't come up with this pricing model myself I kind of listen to the phone carrier and how they price it and they price based on the segments model and you know just to create some definition behind it so essentially what a segment is and the reason why carriers do it is so a segment is defined by I believe if I'm remembering this correctly 250 characters and beyond that 250 characters the phone carrier has to break your text message up into two messages where you have your first 250 characters that they send and then they send the additional characters or the additional characters as a separate message and they'll just keep breaking up your text message based on how many segments if it's 750 characters you're going to be sending three texts but you thought you were only sending one so that's how segments work they break it up based on this character count so what carriers do is they charge based on segments so while you may think you're sending this one long message you may be built for say three separate messages that still appears like one message to the recipient because on the recipient's end they merge all of those messages back together as one so yeah you can get kind of in the details and the weeds here but that's kind of a rough idea of how carriers work and how they do segments help with the pricing how does pricing work that so yeah let me hopefully I didn't log out here so there is a let me stop sharing here and I'm going to log into the product because there's a whole chart of how these how this works but I assume at a high level you're going to be paying a fixed rate for the use of this for having the service available to you and then you're going to be paying whatever the segment rack rate is for the amount of segments that you send per period of time correct yeah that's a yeah a good way to put it let me pull it up here and you're going to be paying that amount regardless of how you're sending your text sorry I want to say that again you're going to be paying something per segment if you're however you're sending those texts you're going to be paying for that unless you're doing it one at a time on your own phone if you're using an application to do it like Trilio you're going to be doing the same thing you're paying per segment yeah regardless of the application that whatever else other platform out there they all charge based on this model a little bit differently but inherently you're still paying for segments well we are at the top of the hour actually we're a little bit over here Riley but people can get the detail sounds like on your website yeah yes I will drop the URL and chat again just to make it easy and I'm assuming at this point if somebody wants to know more about it if they want to demo and sign an agreement you're ready ready to roll right yep yeah there are no agreements they have to sign but yeah reach out we can schedule it down you'll take a credit card and you'll get going yeah yeah let's do it I love it well thanks so much Riley I'm so glad you came on here because I didn't even know about 90% of what you talked about today so I really needed it it didn't over complicate anything but you know this is thanks for having me and I'm always happy to talk about this stuff thanks so much ma'am this was awesome so we'll call it a wrap for today we'll be back next Wednesday 5 o'clock eastern or smart business moves so then everybody take care bye bye