 Hey, this is Robbie Frank. I'm a business professional and I've been a business owner for about 10 years of my life I've managed to grow and sell a company as well as have multiple successful businesses So I wanted to make this short series Basically detailing various ways that you can start your journey for doing B2B lead generation Basically, if you're an agency owner, a SaaS company, anyone who's looking to target professionals These videos are gonna be for you. Now, I'm not going too hard on the production values The main reason is that I have other businesses and I'm involved in a lot of projects Which means I don't really have time to get these videos done as well in terms of production as I would want to However, this is pretty valuable information and I do think that there's very good reason to watch it despite the Kind of lackluster production values just for the content. Anyway, the first way I wanted to Basically explain about for Generating leads first out of five probably is gonna be cold email marketing Now I've used cold email marketing to scale one of my businesses from zero to six figures in revenue in about six months We actually ended up in getting an investment for that business and selling it a few months later So basically this is a business that grew From zero to about three hundred and fifty thousand dollars in revenue Almost entirely using cold email marketing, which just goes to show how powerful it can be So this is something I've had a lot of experience with and I want to talk about the benefits the downsides What you need to get started and the easiest way to actually start so Number one in terms of benefits Cold email marketing is extremely extremely scalable So basically if you have a campaign that's working really well And the target audience is fairly big meaning above 10,000 people You can basically scale these campaigns massively. So at the peak of my previous company primatica We reached a point where we were sending 40,000 emails on a daily basis To business owners all across the united states and the uk and basically generating dozens of leads every day So it's extremely scalable This is something that you can just add more emails addresses and basically just grow it Because it's automated mostly if you do it correctly So that's one of the big benefits another one is that there's potential for massive results So from our experience when you do called email marketing, right? You're actually able to generate about 10 times as many Leads as you would with the same budget for facebook ads and google ads Basically the reason is that it's it's much more competitive in the sense that Either it works really well or it doesn't which i'll go to go through in a minute But the main benefit is that if you do manage to get it right and have all of your ducks lined in a row You are going to get much better results than somebody who pays for ads on facebook or any other social media platform And finally it makes you really a pro at your niche So the difference between doing cold emails versus something like ads or seo Is that when you do cold emails you're basically able to control the people that you'll be targeting So you handpick your targets and what that means is that the types of responses and the types of Clients that you'll be able to generate become very very consistent So it basically enables you to become the master at your trade and be able to Kind of master the marketing process the sales process again all because you're generating the same types of leads every time So that's these are the top three benefits in terms of downsides It can be very challenging technically. So there's no one correct way to do email marketing There are a lot of nuances that you need to be aware of and there are obviously dozens of Thousands of guides on the internet on how to do it and sometimes a lot of conflicting information There's people that's whereby doing it manually to people who do it automated There's a gazillion ways to automate it and there are a lot of steps to the process You know from scraping how to scrape leads and actually create an email list How do you structure the email templates? It's basically a lot more The wild west you could say then if you compare it to something like Social media marketing So it's very challenging technically especially if you want to do it at a very high level And again, usually it works or it doesn't so either it works really well And you're getting amazing results or you're getting just crap Basically just either negative replies or just even worse like no replies at all So these are the bit the two downsides. These are the benefits Again, I think the benefits severely dramatically outweigh the downsides, which is Again proven by my own experience as well as some of our clients What do you need to actually get started? So number one, you need a really really really really good pitch If you don't have a great pitch, don't even get started doing cold emails The reason for that is that a cold email at the end of the day The goal behind it is to basically generate interest So the only way to generate interest is to have a really really good pitch And you can learn a lot more about pitching By studying people like Grant Cardone who basically teach you how to pitch people In five or ten seconds and you have to be able to Give a very succinct very short and clear explanation of exactly Why that person should be interested or why they should listen to you So for example, let's say you're a marketing agency owner You should be able to give a pitch that really captures your client's attention and makes you stand out from every other marketing agency For example, we guarantee That we'll be able to triple your your contacts your daily lead generation Or we'll give you your money back at the end of the month You know some it doesn't have to be someone like that But obviously it has to be something where somebody hears it and they're like, okay I'm really interested. I want to know more, you know, we're the only X company that offer a results based guarantee or we're the only Y company that achieves this and this type of results or we specifically help this and this kind of company You have to have something that really really makes you stand out to that gets basically that gets you excited in about five or ten Seconds after you save you have to have a valid validated email list. So It's not important. It's not enough to just get a really good emails an email list meaning really targeted and and And specific But it's also important to validate your email list and the reason is that there's a thing called spam traps So most people don't know what spam traps are and these are basically websites that have been created by internet service providers websites like GoDaddy that hold a large percentage of the websites online and what they're meant to do is basically they're meant to Get people to go into that website Let's say it's a fake website for a roofing contractor in florida And then you get that email and you send them an email and by sending them an email It actually notifies the service for GoDaddy or whatever other domain provider It is that this is probably a cold emailer. So what happens is they actually blacklist your email and suddenly Emails from your domain just don't get to other people So that's why you need to validate your emails using something like zero bounce and or one of the many many other alternatives Because again, if you don't you could end up having your domain blacklisted and not even realizing why And finally, uh, you need a good software a virtual assistant or proprietary sending solutions So in our case, we actually built a proprietary sending solution We coded and developed our own sending system Some people choose to use the va basically pay somebody through up work or freelancer a couple of dollars an hour And just have them send anywhere from 15 to 30 emails per hour per email account and obviously if you have more you can rotate them as well Or use software. I would recommend that you use something like gmas. Uh gmas is in my experience the easiest one of the cheaper ones and definitely the Kind of the most streamlined where you can just get started really quickly and really easily If anybody needs I can also make a short tutorial on that Now in terms of the easiest way to get started Uh, basically just detail your product exactly what you're offering and come up with a few great pitches Something that you're offering that's very unique something that will catch people's attention Write a short email templates plus a few follow-ups because the money is in the follow-ups And by the way, the way you do follow-ups is by replying to the original email that you sent out That way it kind of bumps the original one I can tell you how many deals even outside of cold emails how many deals I've closed Or helped revive just because the person didn't get the email didn't see it or whatever like it happens nearly on a daily basis for me So um, the way you can find these templates really easily is just write the cold email templates And usually you'll find some really really good stuff. Uh, there's uh Lots and lots and lots and lots and lots of free, uh, free guides for that So, uh, just some really really, uh, good templates and definitely don't be afraid to to try something new and kind of breaking the mold a bit Uh, then you want to collect your first 500 emails. Again, you can hire a va Uh, virtual assistant for up work or freelance to do it freelancer Or you can just go yourself, uh, you know, search for whatever you're looking for, uh, whether it's the roofing contractors or sass companies Whatever it may be, uh, create your initial list of 500 emails try to personalize it as well So maybe add, uh, like, uh, like a five word, uh, Five word, uh, value for each, uh, company where you for example, uh, what that company does so that way you can kind of personalize the emails a bit automatically Um, and basically that's, uh, how you can get started and then set up your first, uh, gmes campaign, uh Enter all of the basic inputs, uh, connected to to google drive sheets where you have all the leads and it will basically take care of everything from there This is really the the easiest way to get started So this is a quick introduction to cold email marketing. Uh, if you have any questions, please let me know and feel free to google search on youtube for robbie frank cold emails To basically find, uh, a lot more information that i've made about cold emails from, uh, short videos to very long lectures So if you have any questions feel free to post them in the comments and i'll do my best to, um, to answer them Feel free to like and subscribe and thank you very much and i'll see you in the next video