AMUL story of INDIA documentary in HINDI Part 2 of 2 (The taste of india)





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Uploaded on Jan 15, 2010

Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India.

AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organization's success in the long term. It is one of the best examples of co-operative achievement in the developing economy. "Anyone who has seen ... the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere." The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India the largest producer of milk and milk products in the world[citation needed. It is also the world's biggest vegetarian cheese brand.

Amul is the largest food brand in India and world's Largest Pouched Milk Brand with an annual turnover of US $1050 million (2006-07). Currently Amul has 2.8 million producer members with milk collection average of 10.16 million litres per day. Besides India, Amul has entered overseas markets such as Mauritius, UAE, USA, Bangladesh, Australia, China, Singapore, Hong Kong and a few South African countries. Its bid to enter Japanese market in 1994 had not succeeded, but now it has fresh plans of flooding the Japanese markets

The birth of Amul at Anand provided the impetus to the cooperative dairy movement in the country. The Kaira District Cooperative Milk Producers Union Limited was registered on December 14, 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat).

This video is brought to you by Amul The taste of India. Amul is the largest brand of milk and milk products in Asia which produces and market a large number of milk products including Sugar Free Frozen Deserts , Sugar Free Chocolates, Prolife Probiotic Wellness Icecreams, Butter, Lite Breadspread, table margarine, Infant Milk Food, Full Cream Milk Powder, Skimmed Milk Powder, Tea Coffee Whitener, Dairy Whitener, Fresh Milk, Fresh Cream, Kool Flavoured Milk and beverages, Toned Milk, Spiced Buttermilk, Processed Cheese, Cheese Spreads, Emmental Cheese, Pizza Mozzarella Cheese, Gouda Cheese, Pure Ghee, Cooking Butter, Malai Paneer, Pizza, Mithaee Gulab Jamuns,Gulab Jamun Mix, Chocolates, Lassee, Basundi, Nutramul Health Drink, Shakti Health Food Drink.

visit www.amul.tv for more information.


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