 So, the first thing is, in order to be an effective modern male, one of the best things to be able to do is to think firstly nationally and then globally and to take advantage of the fact that this is an amazing time and place to be alive if you use it well. It's also a really difficult time and place to be alive if you are stationary, if you cannot pick yourself up and move to places where the opportunities are better. When I first started playing music, I was born and brought up in a city called Canberra, which is the capital city of Australia. Sounds cool when you say capital, but it's not at all a cool place. One of the most boring cities on the planet, the only people there are public servants and heron addicts and sometimes they're the same thing, but there's nothing much going on there. And myself and my crew started our band there. We got to the top of the scene, which meant not a lot. And at some point we realized that if we wanted to go anywhere else, there were systemic limitations to our location. And that's a really important thing to note, especially for people who are involved in – or everyone – but guys who are involving themselves in entrepreneurship, positive thinking, self-development. There's a lot that's talked about in terms of your mindsets, which is very important. It is very important to cultivate positive, effective mindsets. But it is also important to be realistic and recognize when the place you're in does not support you. For me at that time, that was not the place in Australia to be playing music. For a lot of guys who want to have some kind of artistic pursuit or entrepreneurial pursuit or want to be in a world where free creative thinking is fostered and supported, then your second, third, fourth tier city, where people do as told, is not necessarily the environment that you want to be in. Who's heard the saying that you basically are or resonate at the same frequency as the five people that you spend most of the time with? I don't know if I said the quote exactly right, but you get the idea. The people that you hang around with and are with most of the time, you tend to operate at that similar level. The people that I grew up with and still love to this day as close friends are not the people that I'm traveling the world with having crazy and wild, interesting adventures with because those people have chosen lives that are stationary, that are simpler, more predictable or whatever they've chosen, but the point being that if you want to be excellent in any field, one of the things you're going to need to do is move to a place where excellence is encouraged. There's a new archetype for masculinity, which has kind of appeared roughly around the time when Tim Ferriss wrote his book, The Four-Hour Workweek. Is there anyone who has not read this book in the room? Okay. Oh, there's a few. All right. Well, this archetype of a modern playboy entrepreneur, which differs from the successful male of say like the 80s, which was the Wall Street guy with the nice watch and the fast car, is more exemplified by a man who is pursuing excellence internally in terms of his mindsets, physically, in terms of the way that he uses his body, and then is hacking all sorts of systems in order to optimize what he gets out of life, right? So the Four-Hour Workweek laptop entrepreneur modern male when he gets up in the morning does something along the lines of drinking his bulletproof coffee, stretching for 30 minutes, 28 minutes is the most optimal length of time to stretch, opens his laptop, does a little bit of this, makes a few K, closes the laptop, then goes and does his workout, which is optimized perfectly so they're not a single motion or calorie is wasted, and he's doing this on a beach in Thailand or in Costa Rica or somewhere where it's beautiful and sunny, and then goes and eats some awesome paleo food with the right level of macronutrients, and then what he does the rest of the day, I'm not exactly sure because he's just got so much time to spend, and then goes to his evening routine where he has apple cider vinegar with some honey and listens to some meditation stuff that pulses in various ways and makes you meditate like a monk, and then falls into a blissful smug sleep of knowing that it not a second was wasted in that day, and I'm not making fun of that archetype because that is, well, I'm not, look I'm not doing what I did, this I mean this is actually a great model for a man compared to what the one of the what 80s and 90s was of like we're a card, play hard, snort cocaine, bang hookers or something like that, this is a you know this is a cool model because what it what is this using is using the resources and the knowledge of all of Western and Eastern psychology and so and health and all sorts of things in order to live a life that's excellent, right, it's a cool model, and people sometimes ask me James what's your morning routine, and I'm like well sometimes I get up in the morning and and and then I do whatever I feel like doing, I'm actually somebody who is incredibly undisciplined, who has no routine, except for the fact that I always get what I said I'm going to do done, right, that's that's kind of that's the way that I've managed to operate, I get up at all sorts of different times they had all sorts of different things, I try to eat healthy, I do stretch, not every single day, most days, I do work out not every day, but most days, I am do try to use optimizing techniques in all sorts of areas including my business, but my I've never been able to maintain a really heavy discipline that follows an extreme set of steps to get the the most out of life, and that's just the way I do things, I'm not necessarily the best model for someone looking to find optimizing routines, but the thing about this archetype is I've taught lots of guys who fit into this category because it works for some guys they go out and they figure out how to work from a laptop or how to have skills that are mobile and move around the world which is something I think is fucking amazing and awesome, photographers, but massage therapists, life coaches, all sorts of guys who do something on the internet and money appears, these guys are often my clients and also I bump into a lot of these different guys through my travels and my my work, and one thing I've noticed is that as effective as they may be there is something missing in this archetype, something very vital missing in it, which is that sitting on a beach in Thailand doing all that stuff is really lonely if you don't have a crew around you, is really unfulfilling if you're not actually able to like integrate into the society that you've decided to move and become part of, and especially if you're not able to go out and meet women and bring them into your life.