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Tales from Taming the Long Tail

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Published on Jul 27, 2016

Deepankar Reddy and Ishan Chhabra (Rocket Fuel)

Rocket Fuel is a marketing technology company that participates in 120+ billion real-time bidding auctions daily to show the right ad to the right user at the right time for our clients. In this talk, we discuss our efforts to systematically identify causes of, and how to decrease, long-tail read latencies.

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