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Uploaded on Mar 28, 2011
http://advanced.jhu.edu/academic/comm... The emergence of digital media has led to changes in media business models. Online newspapers, blogs, social media, and mobile communications have changed how news is produced and consumed. This also means that communication professionals need to change how they plan communication strategies and reach out to target audiences. Simply relying on mass media is not enough. It is, therefore, important that communication professionals are aware of rapidly changing media business models. In this round table, the panelists will focus on changing business models in the media and their relevance to communication campaigns.
Panel: Mr. Peter Cherukuri, VP and General Manager, DC Bureau at the HuffingtonPost.com; Mr. Andrew Nachison, Co-Founder and CEO of iFOCOS; Mr. Andrew Sherry, Sr. VP for online communications at the Center for American Progress; Mr. Charlie Mitchell, Former editor of Roll Call