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Social Media and the Airline Industry

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Uploaded on Jan 27, 2010

Shashank Nigam, founder of SimpliFlying, a blog on aviation, branding and technology, discusses the impact of social media on the airline industry and why customers relate better to brands that show a human face with David Rogers, executive director of the Center on Global Brand Leadership, during the 2009 World Brand Congress in Mumbai.

Columbia Business Schools Center on Global Brand Leadership is the leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands. The center provides todays leaders with innovative branding solutions and a global perspective through a network of partner centers at leading schools in China, Germany, Korea, Spain and Singapore. Learn more at http://www.gsb.columbia.edu/globalbrands

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