 Thank you everybody for coming this morning or this afternoon or whatever time it is, wherever you are. My name is Anshul Tess and I am the Marketing Manager at IIEG, the International Institute for Environment and Development. And I'm really happy to have you here at this session to talk about building your profile on Twitter. And all the fun and engagement you can have around that. So I'll get started with my presentation if that's okay. We've just got the normal housekeeping things to start with this session is being recorded and we've taken some precautions to prevent people from getting in who shouldn't be here. So if there's anything funny happening in the chat, do you let me or my co-host David from IID know and we'll hopefully sort it out. This is how you use Zoom. I haven't put all the little pop-ups here but you can see all of the elements to use Zoom at the bottom. So I'll use reactions. I'm a big fan of emojis and gifts and that sort of thing. So if you want to give me a thumbs up or a clap or at any point that would be great. I would really encourage everyone to update their name in the Zoom so that we can see who you are and where you're from. So if you're not using the participants icon and then just finding more next to your own name and the participants. And then if you have any issues, like I said, we are recording and if you have any issues contact David Sankar who is the digital guru from IID. So this is using Twitter effectively and like I said, I'm the marketing manager at IID. So I manage IID's Twitter account, IID's other social media as well, Facebook and LinkedIn and Instagram. And so I'll be talking a little bit about those things in this session but mostly about Twitter. Actually, I'm going to quickly stop screen sharing for a moment because I want to do an icebreaker with all of you. I hope that's okay. We don't have a lot of people in the room so hopefully we can all join in. Now if you tweet for your organization, can you turn on your screen and just raise your hand. Tweet for your organization or for yourself. Priyanka tweets. Does anybody else? It seems like they want to put on their screen. That's fine. If you can want to do a thumbs up, you could also do one of the reactions. So if you give me a thumbs up to let me know that you tweet for your organization. Nobody, okay. Well, the next question in the icebreaker was what works for you? What works for you on Twitter? Oh, I see. Teresa and Risha also both tweet. That's great. So what works for you? What do you think is a good way to speak to people on social media? What sort of things do you like to see? And that links to the third question. What makes you laugh on Twitter? So things that work for me are hashtags. Obviously we've been using the CBA 15 hashtag a lot this week. I like pictures, gifts. I like a funny cat video. I like anything that will make me laugh. So, you know, puppies and small animals. Does anyone else have any, anything that they think works for them or makes them laugh on Twitter? Just shout it out or put it in the chat if you're feeling shy. Svetlana says I do Twitter and other social media sites analytics from my organization. Human centric stories of rural India. Great. Yeah, human centric stories are really important. I think for the work that we all do and particularly on Twitter. It's a great way to raise the profile of things. Risha has their hand up. Please correct me on name pronunciation. Hi Annie. Good to connect with you. I just wanted to know like, you know, I'm currently working with watershed organization. And they are into, you know, rainwater harvesting and climate change and all. But we do a lot of, you know, human centric stories and, you know, talking about, you know, environment and restoring ecosystem based restoration and all. We do a lot of activities, but whenever we like put on the human centric stories, you know, even if it's a very impactful story. I don't know how do we like reach out to more people and how effectively we can use it on Twitter. We just like get like hardly like 10, 15 lights. That's all. And we encourage our, you know, own employees also to read to read and comment, but I don't think that's helping much. But I don't know that's the only reason I wanted to know how we know we can use Twitter effectively and this and we have to boost the post and everything. But having said that I just wanted to know what works and what does not work. Okay, well, maybe if I get into my presentation, hopefully that will give me. Okay, sure. Great. Okay, so I will go back to Spain sharing now and we can look at the presentation. So, moving on to move on. There we go. So, yeah. So, the social network works for you so this is one of the things that it is worth thinking about if you're putting together a communication strategy, or social media strategy, it's good to get the social networks that fit with your organization and all of these things like your goals, the time you have to spend on it and the resources, the knowledge that you have obviously using social media does take a bit of practice and it does take time, and also knowing your audience. So, so this is fair. If you have particular stories or publications or blogs or whatever, you know, are you are they being shared in the right space for the right people. And you don't have to be on all social media, but just the ones that matter to you and your audience. So, why is Twitter and social media more generally important so it can increase your profile and your brand both personal and organizational. It can drive traffic to the content and websites. And you can engage with people. It's cost effective, you know, Twitter is free, just have to sign up and create an account. It allows you to build and interact with a community who wants to hear more about what you're doing. And it lets you monitor key trends so you can see that you're talking about the right thing. And on Twitter alone there's 350 million on users so that's quite a lot of potential to reach a lot of people. And this is just a few stats from Hootsuite who every year put together this we are social report which talks about social media and digital use around the world. And so there's 7.3 7.83 billion people in the world, half of which are like more than half actually two thirds are using mobile phones and almost half are using social media. So that is, again, that's a really big argument for being on the internet being on social media and getting your kind of your information out there. So this is similar to the slide I showed before which is generally about social media but it's, you know, kind of thinking what do you want to achieve with your Twitter account. What community of practice are you targeting so that's not just what you're putting out, like what you're tweeting out that's also how you how are you presenting yourself in your profile, and what kind of persona. Do you want to communicate. So thinking about what you want to achieve. You want to share your work. You want to find others work and build your profile. You want to participate in conversations or connections people these are all things that are possible on Twitter. I've just got a couple of celebrity Twitter profiles here so Christiana Figueras has 125,000 followers so you could, you could try and engage with her if you wanted to you could tweet at her. The LDC chair has is on Twitter as well so and is quite active. So that's a really good person to engage with you want and then the Pope there. You can find pretty much anyone on Twitter. What kind of community of practice are you targeting so this thinking about who are you what is your sort of profile and what sort of conversation do you particularly want to cultivate, I suppose. Sarah, her description says she's an environmental economist. She works on climate change cities and sustainable development. And this is where I wanted to tell you that in your profile you can be a bit tongue in cheek. If you want, you can be serious if you want to be totally serious. You just need to kind of get across what it is that you are going to be saying through your profile. So this is Catlin. She loves economics cities and burgers. But she's a research analyst so this is, you know, a way to kind of say that you have interests outside of work. And then finally this is me. I'm going to have a picture of myself. I have an avatar. And I've said that I like our beautiful planet, my kid cycling and feminism. I'm a trustee at an organization and my pronouns are she and her. So these are all just different ways of getting across the sort of things that you'll be talking about from your Twitter profile. These are all personal profiles, but it's the same with an institutional profile. You need to make it clear what you are going to be talking about. And it doesn't have to all be serious. But, and so who are you online. If you're going to be engaging in conversations with people. Are you going to be, you know, kind and easy to understand and giving. Are you going to be argumentative and aggressive. There's a lot of obviously there's a lot of chances on Twitter to be both of those ways but I personally go for you know, making conversations are productive. So here's some top tips for better tweeting and this might be where you can get some ideas on how you can make sure that your stories are presented in the best way. So if you're tweeting about things that you think are interesting. Don't just tweet headline. Make sure you're adding to the conversation. So what was an interesting fact you put out of it, or a sound bite. Does it answer any big questions for you or does it relate to your work. Make sure that your Twitter account has a variety of things. To look back on to be a resource to others. So that links back to what you've gotten your profile so in my profile I've said I like our earth and my child and cycling. And, and you see from my historical tweets that I tweet a lot about climate change and a bit about politics, but I also, you know, sometimes tweets you know funny anecdotes about my child. So, these are just different ways to keep it engaging, but also to make people kind of see where you're coming from. So we've got an example of what not to do for this is a headline from a Guardian article London one of the worst capitals in Europe for clean safe transport. So, what we've got here is tweets from this report. And they all look the same. So this is what we're talking about when we say, make it interesting, take the anecdotes that are interesting, put your personal spin on it. None of these are interesting and none of these are going to get people's attention. But here, a couple people have put their own personal opinions in it so this person at the top says London socks on cycling and pedestrian safety. And they've put a bit of context they've got a little emoji, and then they link to the article, and then this one London one of the worst capitals in Europe for clean air. And then they show that actually that information came from Greenpeace. They've tagged Greenpeace in the tweet. And then they've related it to something that they heard on the radio that day. So this, you know giving up giving things a bit more context makes it that much more relevant to people. And it draws people's attention. So tweet to other people, but you participate in conversations for your replies and your mentions and your hashtags. You can also ask questions or conduct polls. If you want to be really engaging. Your replies where is when somebody starts a tweet with their username and then you, and you respond to them. And a mention is if you've tweeted something and you stuck their name in it and then hashtags obviously this whole week at CBA. We've been using CBA 15. And that's going to be a really good resource for anybody who wants to see what has been discussed at the conference. I've been using it every single day in the tweets from my ID and I've been looking at the hashtag to see what the things put in in the daily newsletters that I've been sending so it really helps consolidate all the things that have been said. Here's some really good examples of mixing up. So here are the mentions and hashtags in some tweets. So here this, this person's talking about World Oceans Day. And they've got a couple other hashtags in there. Hashtags are, like I said are really great for for drawing people into the conversation. So we can see these two tweets are from ABF 2018 so that's presumably that was a conference. So this person was commenting on something, and they've tagged IID in it, because one of our researchers was at this event. And then this one they've had a whole conversation from this from this event so she tagged this woman in it and then she replied, and then they carried on the conversation. And obviously you can see it was productive because, you know, Roz was, Roz was, perhaps being a bit critical saying this could have been a great event, but there was no women speaking on the economy so what's going on there and then this woman responded, and they had a good productive conversation. So that is, that's really good bait to get people talking. So if somebody has raised their hand, shall I, shall I pause there and Priyanka, would you like to ask a question. Yeah, I just want to ask about when you like conversations on Twitter as an organization. I know it happens quite fast paced how do you make sure that you're communicating in the right tone that you might ask someone else, like, and get, I don't know if I'm making sense here, like, because it's not just you you communicating as your organization but you also don't want to have to go through a long line of people. So, do you personally just tweet what you think, or how do you do it quickly but also communicate in like a uniform way. It depends on the organization I think and it depends on the context so in a previous job I worked at a campaign where we got a lot of people, you know, commenting at us on Twitter all the time. And so that meant that there was three or four of us who were campaigners who, who all had access to Twitter and we would, we could all respond. In my ID, we don't have a lot of people asking lots of questions, but if there are tricky ones happen occasionally, quite often I will send those questions to the relevant researcher because most often they are research based. And so if, and quite a lot of our researchers are on Twitter as well. So rather than trying to answer it if it's something that I don't know the answer to. I will, I will email one of my colleagues and say, this is your area of expertise, can you respond, and then they can carry on the conversation and quite often it's more productive for them to have the conversation. Anyway, if it's their area of research and it is just for ID as a kind of institutional account. I think the other thing to think about is you will kind of having managed a social media account for a while I think you will begin to know the sort of voice that your account has. I mean obviously ID is a research institute, so we are mainly quite serious in our tweeting during CBA it's been a bit more kind of relaxed. And we also have sessions on every other Friday, I do pubs Friday where I defeat our new publications and that's quite casual as well. But I think you will understand and you will kind of know the voice that your institution presents. Yeah, I think. Does that sound does that make sense. Yes, sorry. Okay, fantastic. So, and so move on. A way to really get people seeing your tweets is to be visual. So to use photos and graphs and animations and gifts and videos and here you can see I used a few emojis but unfortunately they didn't come out in color so they're not as nice looking as I would have hoped. But visual elements are really great way to increase your reach on Twitter. I ID we practically never do a tweet that just has text in it. I always try to have a photo or a card or a gift or something because that increases the amount of people that see it and it just makes it look more interesting. Here's an example. Here's a couple examples of how to do that so this using images and emojis and mentions and hashtags, but not too many. So, here you can see we've tweeted a link to one of our colleagues. And this is the, so this is how YouTube previews in a tweet. So we would usually, if we're doing a link to YouTube video I wouldn't probably put picture just because if you're viewing that it will automatically play on screen. And here we've got two hashtags and then his Twitter handle there. This other aquaculture account has tweeted a little infographic and they've got a few hashtags and a link as well. I wouldn't usually use more than probably four of these different elements per tweet. So if you just got a long string of hashtags that can be quite difficult to read. It's also not that great for accessibility for people who have visual impairment. So, you know, using hashtags but sparingly and making sure that they're the right ones so fisheries aquaculture see that that's really straightforward. And that's really clear that those are the areas that this person is tweeting about. Be generous. So, share things that are related to what you're interested in and be positive about it. So here this you can see that this person has tweeted a link to a list of women researchers and then Sarah has responded saying this is great congratulations. And then Chris over here has says this is one of the best articles I've read on why climate change is social justice issue and so and then he thanks the authors on it and then links to the the article so that is a really like really nice way to just share an article or a list of researchers but to be really positive and to build the engagement around those people that are mentioned and to draw attention to your tweet as well because it has different elements in it. So tweet early and often so that means when your audience is around, for example, if they're commuting when your followers might have breaks and use the data to know when they're around. So, at ID, we have new content that goes on our website pretty much every day. And so I put that on Twitter, LinkedIn and Facebook first thing in the morning. So that catches people who, well, you know, may have been commuting perhaps aren't commuting now. And then we also do some tweets usually around lunchtime and we know from our kind of many that we've done around it that later in the afternoon so sort of between two and four is a good time for audience as well. So we try to make sure to get things out there at that time, and we keep checking, you know to see that it is still that way. And then to tweet regularly so Twitter uses an algorithm that promotes people who post a lot. And here I've said but not to regularly and bury the message people will get bored of you so this this also links back to what I was saying before about if you're sharing an article. So, you know if we have new content that we put on Twitter every day so say I'm sharing a blog. First thing in the morning I will probably tweet the link and the title and the small amount of blurb to that blog. If I'm tweeting that same blog again later in the day, I will probably lift a quote from it instead. You know, take some figures or stats from it if there's anything like that so obviously still wanting to draw people's attention to that same content, but changing the way that we're writing it so that it stays interesting and stays fresh. And Twitter doesn't like it. If you tweet the exact same thing more than once. So, we also on Sundays do something we where we tweet our kind of coverage from the week with using in case you missed it and so that means any of those tweets that I do that time have to be different, even just slightly from one earlier in the week so maybe using slightly different hashtag. Just rewording things but just to make it a little bit more to make it attractive to Twitter to put it out there. And then here I've also said use tweet deck schedule the week I use tweet deck a lot. In fact I'm on it pretty much all the time. And here you can see what this looks like so this is I ID tweet deck this is a free app. It is part of Twitter. So if you have a Twitter account you also do have a tweet deck account. So here you can see I've got it set up so this far left column is our feed. So that's the things that I ID is tweeting so here you can see that I've read there's been a couple of retweets recently and then here is tweet for a blog. And this week this column here is the our notifications. So this is our mentions and our likes and our retweets, people who retweeted us. So here you can see WRI has mentioned us in this tweet so that's why that showed up there. This column is where we follow all of I IDs. So anybody that works in the Institute and has a Twitter account. We follow them. So I say we I mean that which is me and Matt who's my other colleague who does media. So we use this then as a way to amplify the voices of our colleagues. So if you know people are tweeting about their own research. That's the way for I ID to see that it's been put out there. So that's the way it can share it on. And this column here, what we're doing here is following the ID or URL. So in this column, I can see anytime somebody tweets something from the ID website. That's a really good way to separate what you're following and keep track of different things. If this were to find a bigger screen I could show you that I'm also following the CBA 15 hashtag, following the London climate hashtag, following individuals like Andrew Norton our director and Salim to see if we want to retweet them so there's lots of it can be really helpful in using who's talking about your work but then also you being able to amplify other people who think are interesting. One other way to really raise your profile on Twitter is to hold a Twitter chat. And this is something that we did last week for CBA. So this isn't something I'm going to be talking about a lot but one side I made this Twitter card using a program called Canva, which is also a free program on the internet, which allows you to do a lot of quite simple design things. So I did that Twitter chat. I made a series of cards, which have the CBA 15 hashtag on them. And then these were questions that were related to the five themes of CBA throughout the day last week. On the 9th of June, I tweeted out these cards and asked some questions, and people responded. They were talking about their projects. People were engaging with each other. And all the time, they're using the CBA 15 hashtag, just drawing attention to that, and getting people excited about the conference. So that's a really good way to build your profile as an organization. Is that something you want to do? But it's also a good way to, like I said, with this hashtag CBA 15, it's a good way again to consolidate some of the conversations that are happening. And finally, this is my last couple of slides now. It's really important to measure how you're doing. Twitter has its own analytics. And there's also other apps that you can use called like Tweetreach. There's lots of different ones available on the internet. Some are free. Most are not free, unfortunately. But Twitter's analytics itself are quite good. Also, if on your website or your blog, if you are promoting those blogs on social media and you are using Google Analytics on your blog, you can then use Google Analytics to measure where your traffic is coming from. And it will have a little thing that says social. So you know that you've got some percentage of your web traffic coming from social media. So this is just an example of Twitter analytics now. So here this is our tweets for the last week. So here you can see this is Wednesday, June 9. This spike here. That is when we had our CBA 15 Twitter chat. And that is when IID tweeted out those five cards with those questions. And we participated in the conversation and we retweeted a lot of the responses. So it really caused a spike in the impressions that we got for our tweets that day. And this is it again. You can see here in the week view. So Twitter analytics is pretty good. It gives you information about your top tweets. You can change the settings to view how long you want to measure it by. You can export the data. So if you are wanting to report on any of this, you can get an Excel spreadsheet which has information in it. And that's, yeah, I think that's about it. So this is my presentation. This is a little avatar I made on Facebook. It's a bit pixelated because Facebook is optimized for mobile so it's quite hard to spice it up. But yeah, that's my whole presentation. I guess we can go to questions now. That's okay. If anyone wants to raise their hand and ask out loud or if you want to post some questions in the chat. I'm quite happy to answer questions to keep. We'll take the key but then pre on that please. Hi, and thank you so much. So I just had more of a sort of institutional comms kind of a question is that I'm sure as I ID also probably faces that we have multiple programs that are coming out with things that need to be tweeted. We can report on one and a webinar or another one. How do you make sure that your tweets get each get a bit of prominence and they're not sort of eating, you know, the other one on your newsfeed getting sort of pushed down below but still getting, you know, a little bit of promotion or going around all the all the Well, I guess that's a good way to use hashtags. So throughout CBA we've been doing things that are also unrelated to CBA. So we have, you know, some blogs on urban issues that have come out we have papers that we still want to promote. So those are the things that I then prioritize at the times throughout the day that I would ordinarily put things on so if I've gotten so this week from the urban blog that went up that still went up at 830 in the morning, and I put it across our Facebook, LinkedIn and Twitter. And we haven't talked about LinkedIn here but we do find LinkedIn as a really good audience for us. And LinkedIn also uses hashtags in the same way that Twitter does. So it kind of gathers the information quite well. And we've had quite like increase in followers on LinkedIn so I mean I think if you haven't tried it that might be another another social media to look into. I guess one of the other things in terms of like measuring is it's worth looking at what is the best social media for your country. So that we are social slide that I showed at the start which had this dance about global internet use and global social media use. So they do a full breakdown report of on a country by country basis. And so from that, you can see, you know is Bangladesh better for Twitter or is it better for Facebook or Instagram you know so it's like so it's worth looking to see what is the kind of most used social media where you are. Hi, I just had a question about the, you spoke about this Twitter chat and you had a bunch of different social media cards with questions. I wanted to know, do you time when you send them all out or do you send them all out on one go. Does Twitter have any aversion to that like sending a bunch of tweets out all in one go. I want to speak about that. Now that of course, it's a good question. And so for that chat we did it over several hours. And one thing that I didn't actually, I forgot to mention in that screen. One of the things that you can do with Facebook is that you can schedule tweets. That's, that's like a really like important thing is like you don't have to be tweeting at the moment that you want to tweet you can schedule it ahead of time. And so for those for that Twitter chat I scheduled them once an hour between eight and 12 in the morning so eight in the morning and 12 in the afternoon so whereas in the past we've done other Twitter chats, where we've done all fun we've done again, and just compress them all into one hour. And we just wanted to try something new I think that's the really good thing about about social media is that you can experiment as well to see what works for you. I think for us doing the four hours chat rather than a one hour chat was more successful, because it meant that people couldn't like had a bit more time to like read back other people's interactions and and engage a bit more whereas like when it's in an hour you want to get everything out there and so you need to be really well planned as well I think that's the other thing about Twitter chats that is worth thinking about is that you if you're asking questions it's good to have answers in the chat as well. So, if you can see that like, maybe not many people are engaging, you want to have some kind of things just for the conversation long as well. We've also done hold days around particular hashtags where we obviously there are international days that do that as well so we've got World Refugee Day coming up this weekend and we're going to be doing a Twitter thread for that but that's a global thing. And sometimes will kind of jump on to those sort of events as well, where, you know, if there's a wider conversation happening that might be an opportunity as well. Thank you. This is Jagannatha from India. I'm not so much illiterate, but nevertheless, I've used Twitter a couple of times, and I have an account. And it's very fascinating that you showed us in your presentation how IED is effectively using it. I'm very happy about it. As you know, technology has got to adjust. Well, science is self-correcting technology doesn't have any internal control. So my question is, who controls the enormous data which flows in the Twitter? For example, there should be some IPR regulations, intellectual property regulations, which will have some sort of copyrights and there should be some indigenous knowledge link. I'm referring to larger issues, but I'm not so comfortable with Twitter in a sense. In our part of the world, it is usually more for politicking rather than politics. You know, a leader flashes a message, criticizing, there will be an intention to make followers, you know, have a good number of followers or so on. So Cineact, the politician has got this many million followers. That hardly matters for community empowerment, you know, it neither enables the community or makes any settle move for a lifestyle change. You see, I'm sorry for taking more time. You raise a really good point about who controls the information and yeah, I mean, Twitter is a bit of a free-for-all sometimes and sometimes people are very nasty and abusive and obviously that's not okay. And in terms of things like intellectual property, we, so like I said in my presentation, we always tweet pictures with everything we do, but those are pictures that we would have on our website and everything on our website. We make sure is Creative Commons license or we have permission for it if we're doing, you know, work in countries where we might be taking pictures of people, we make sure that we have their permission. So the stuff that we are sharing, I hope, is done properly and, you know, with consent and we would never share something that's copyright protected, for example. We're also really committed to open access. So when we are our publication library, everything is downloadable. And if our researchers are publishing something on an external website, we strongly encourage them to make sure that it is open access, and it's not behind a paywall. So I think we, you know, there are ways to be accountable. I mean, fortunately, we are not, we don't have to engage in the kind of politicking that you mentioned. You know, we're not an advocacy organization, but we do do a lot of work that lends itself to advocacy. So I would, I think one of the things that we would do as an organization is if our researchers are working as advocates, that we would share their work and we would retweet them because obviously the work that our researchers are doing is very important. So I don't know if I've answered your question, but yeah very much in fact I want to just add one more point. For example, it is through social media, I had the great opportunity of listening to Brent's land, when she addressed it from IED and the global policy. See that I got it from social media, other than any other means, probably you are behind it, but what I want to say in another 30 seconds is this, IED to me is very close to my heart. Because since 1992, I was gifted a sustainable development library gift in 1992. Since then I'm following IED. Thank you for the whole initiative. Maybe a issue of giving more information to community would be very useful for the social media. For example, infodemic management, WHO, social media has done wonderful work. That's sort of an observation I'm able to make. Thank you very much. I just slipped into this session because my session is in the afternoon. Okay. I love the log from you. Thank you very much. I mean in terms of getting messages to the community, I mean obviously that's something that we want to do if it's the right message for that community. I think there are other ways to do that as well, you know, IED works with partners, and so people like Sakeeb for example might be better placed to get messages to the community if he's working with directly with people rather than us. So, I mean a lot of the conversations we've had in the last few days have involved things like intermediaries and I would say that that also holds on social media and in communications in general. So, you probably, we probably aren't necessarily the right person to deliver certain messages to certain communities, but some of our partners might be. So, and social media might be the right way to do that, but it also might not. I mean, we know that a lot of our partners use mobile phone and text messaging or the radio. You know, there's lots of different communications techniques that would be more appropriate in different places. Thank you very much. That's okay. Risha. Thanks again. Thanks again. It was a nice presentation and quite insightful. But again, I have the same question that you know, for example, if you have a research reports like we have an hours as an NGO and be like, we write a lot of research reports and how do we leverage that because research reports are very heavy and all and I don't know how many people read it. So how do we leverage it on Twitter, specifically, and make it like you know, you know, so that other people notice or maybe the right people notice it we are using the hashtags we are using the trending topics for example today is a desertification. And we are putting up one of the research reports maybe today or tomorrow's time and we have a report on that and we have like make a small copywriting we've done a small crisp writing on the issue and what we are also doing it, but how do we leverage that I mean despite putting up hashtags and tagging right people and all those things. Yeah, I mean so. Yeah research reports like you say if it's a big thing it can be challenging I mean we don't use only social media to promote our reports so I'm also on a number of topic based listservs so I email them with our reports on a regular basis. I would strongly encourage IIDs to email their work directly to their contacts. For us email is still a very big channel for getting our work out there. We also have a newsletter where we put everything. Coming back to Twitter though one of the things that we do, which is a fairly time intensive thing for social media is we do sometimes do Twitter threads. And a lot of these recently because we've had these big. We've had quite a few big research reports coming out recently. And so for each of these, what I've done is I've got an advanced copy and I've gone through and picked out the kind of key messages from it and some key images or And on the day that we launch paper I've done a whole thread. So, Twitter has the option to, I think you asked before, maybe it was Priyanka asked can you tweet a bunch of things at the same time. Yes, yes. So you can tweet a long string of thread together at the same time. Yes, yeah. And so that's that's something that I've been doing for some of our reports and those are really good then because you've got your message at the start you've got your message at the beginning you've got the kind of some of the content of the report in in the thread. And then people can you know come in at any point. And if they retweet any one of those tweets then the whole thread is getting retweeted. So that is something that you're suggesting so how do we ensure that people are also you know joining that conversation. Well I also have something I haven't mentioned either. If you tag, use lots of tags and tweets so rather than putting the mentions of the people's handles. Make sure you can tag 10, you can tag 10 different Twitter accounts in a photo. Okay. And so I did a Twitter thread last week that had 10 tweets in it. And so it had 10 pictures. And I tagged 10 people in every single one of those pictures. Oh, okay. That may work for us then this time. It does take planning though that's the thing it takes a bit of time to kind of see who you want to tag to think about people you're looking at this, but but I do think it's worth it. Yeah. Sure sure thank you so much we'll try this out this time. Great. Let me know how it goes. Yes, definitely thanks so much. And were there any other questions from from anybody. Emma. Hi Anne. Thanks for the interesting session. You mentioned at the end there's something about a tweet reach. But I don't think you spoke about it unless I missed it I was just wondering how, I mean I've never heard of that but we're always looking for more tools to kind of go deep into our Twitter analytics, and maybe even go further into the past because I think it's also a bit of an issue with Twitter analytics. So I was wondering if you could just speak a bit about how you use that. Thank you. To be honest I haven't used tweet reach recently, and I think they have actually changed to being a fully paid for service which is kind of annoying. But when I've used them in the past, and it was still a free service it. It was a place. I think it's just tweet reach calm you put in a hashtag or a Twitter handle or something and then it looks at the last 100 tweets that were done using that hashtag or handle or whatever. And it gives you the stats from so the last 100 tweets for that. You can pay to get some more reports from it I mean this thing I don't want to try and promote things that are paid for and that we haven't like, completely tested. But when it was working as a free service I used it a couple of times for like previous Twitter chats that we've done. And I did find it useful. I don't know if that's not a very helpful answer. No no that is helpful thanks because also we just keep coming up with things that are paid for only so I was quite excited that it might be free but we'll check it out. Yeah, I mean it might be worth it maybe we've used it too many times now and then they want us to pay so it could be that it has a limited amount of free free tries before you run out of. I don't know, but yeah. Apologies good luck. Were there any other questions. Can I be really cheeky I would really love since this is a session about Twitter and I've been like live tweeting all of CBA as much as I can with my colleagues. I was hoping that we could take a little screen grab of everybody. If you're going out, be really meta, say look at all the people that were in the Twitter session. Okay, people be okay to turn their cameras on so we can take a little photo. If not, I understand, but I think very slowly people are turning their cameras on to keep. Are you going to join us already you've got your own picture on there already. Okay, hang on let me just close my chat. Make this full screen. And then okay. I'm going to do 123 and then everyone like smile and do a thing wave or something. Okay ready. 123. Great. Okay, I'll do one more just to just to make sure we got it to two different ways of doing it using the snipping tool and. The print screen option. Okay, another one 123. Great. Thank you everybody that was really fantastic and hope you don't mind if I tweet that out from the ID account later. There are no other questions. Should we. No, should we call today. Brilliant. Thank you all very much for joining me. I hope that was a useful session and enjoy the rest of your CBA. Thank you. Thanks very much. Thank you. Bye. Thank you.