The Evolutionnary Roots of Human Decision Making: Dr Gad Saad at TEDxDawsonCollege





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Published on Jun 27, 2013

Gad Saad is Professor of Marketing at Concordia University (Montreal, Canada), and the holder of the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption. He has held Visiting Associate Professorships at Cornell University, Dartmouth College, and the University of California--Irvine. Dr. Saad received the Faculty of Commerce's Distinguished Teaching Award in June 2000, and was listed as one of the 'hot' professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities. For more than 15 years now, his work has operated at the nexus of evolutionary psychology and consumer behavior. He is the author of The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature (Prometheus Books, 2011), and The Evolutionary Bases of Consumption (Lawrence Erlbaum, 2007), and editor of Evolutionary Psychology in the Business Sciences (Springer, 2011), as well as a editor of a special issue on the futures of evolutionary psychology published in Futures (Elsevier, 2011). He has published 70+ scientific papers, many at the intersection of evolutionary psychology and a broad range of disciplines including consumer behavior, marketing, advertising, psychology, medicine, and economics. Professor Saad's work has been covered in 250+ international media outlets leading him to be designated a Concordia University Newsmaker on three separate occasions. Dr. Saad is a highly popular blogger for Psychology Today. Since November 2008, his articles have amassed 2,019,000+ total views. He received a B.Sc. in mathematics and computer science (1988) and an M.B.A. (1990) both from McGill University, and his M.S. (1993) and Ph.D. (1994) from Cornell University.

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