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Physician and Patient Journey Mapping | SKIM

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Published on May 7, 2018

Today’s digital disruptions are transforming the pharma industry. Marketers relying on traditional methods of reps and detail aids must adapt …or they’ll fall behind. Medical professionals can be 70 percent through their decision journey before they even talk to your sales rep. And, the patient’s voice is getting stronger too.

As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there? View this video to learn how SKIM can help you define where and how to best invest your marketing spend in today’s digital world for the highest return.

Find out more at https://SKIMgroup.com/healthcare-jour...

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