 Hi, I'm George Cao. So in this video, I want to talk with you about how to build trust with your prospective clients, with your ideal audience. And I'm just going to give you three basic tips for building trust. One is content, second one is case studies, and third is contact. So content is writing useful articles with your prospective client in mind. What are the struggles they're going through? What questions do they have that you could answer from your area of expertise? What goals are they trying to reach that you could help them reach? Well, write articles about those things. And if you generously share those articles, and if you get them into the right hands, they will start to trust your expertise, of course. Other types of content include videos. As you know, I make lots of short videos like this, or you could do a podcast, so that's typically audio only. So content. And some people write a book, of course. A book is another example of a very in-depth way of creating content that creates credibility. The second way is case studies. So these could be testimonials from clients who have worked with you. It could be actual case studies that you share as part of your content. So a client, before they started working with you, they were struggling with these issues. And then they worked with you. And what was one tip that was really helpful from their work with you that others might benefit from? And then where is that client now as a result of working with you? So that's a very basic case study format. And you could use that. If you share case studies in your content, this builds trust a lot, because people say, wow, I have those issues too, and I want to work with this person to solve those issues. And then third one is contact, which is basically allowing your prospective clients to actually experience what it's like to work with you. So for example, a simple way of doing that is to do, if you are a coach, for example, you could do like a monthly group coaching call, where you invite people to come to the call and you'll answer their questions or help them with particular challenges. Or you could offer one-to-one exploratory calls. I just had a client who offered three exploratory calls. She said, I invite three people to contact me. Actually, the way she said it was that I do such deep work with people, and sometimes it's difficult to explain exactly what I do. But if you want to try an actual 60-minute session with me in exchange for helping me describe what it is in your words that I do, I'd love that. And so she offered these three people, took her up on it, and two of those people who tried her sessions became her client. So it's about letting people somehow experience in some way what you actually do. And if it's a good match for them and they experience it, then of course they'll either talk about you or become your client. So I hope that's helpful and I'm always open to your questions and your comments. And until the next video, I wish you well.