 All right, let's talk about how to sell your knowledge Here's the thing And people forget this all the time Okay, because you think oh Who's gonna pay for information because YouTube's free? Okay, I hear people say that well, I was talking to this SaaS company out of India yesterday and they have a fitness person using their software out of South America and She's got a court like an app and a course on how to lose weight for women Just 15,000 people paying 40 bucks a month That's six hundred thousand dollars a month and Yeah, you can get fitness stuff on You know you can get fitness stuff on YouTube, but let me just tell you if you think like a scientist for a second for business So scientists have identified at least 25 cognitive biases these are decision-making kind of pathways heuristical patterns They call them. Okay, one of them is authority Bias so what that basically means is an NR hunter-gatherer past if you go back through not just to your grandma and grandpa But you go back 10,000 generations. You're great grandparents. There was always a chief Some societies were matriarchal like the Iroquois Indians some were you know patriarchal like some of the you know Modern big free religions, but nonetheless, there was always a big man or a big woman That's literally the term like Native Americans called them big man big woman I mean they were the big boss sometimes they were physically big like Charlemagne the conqueror in Germany The family was a big guy like six foot six blonde guy then you had You know Geronimo the Apache probably the greatest warrior of all time tough as dude of all time Held off the entire US Army 27 men He was a little guy. I don't know. It was like 5 3 or something But he was a big man in the authority bias of people's brain by accomplishing things He had killed he wrote a biography in the year 1900 He's like I killed more people hand-to-hand combat that I could ever remember Now what does killing have to do with anything? That's then this woman who's got 15,000 people paying her 40 bucks a month She's kind of a little authority in South America. I haven't looked into her backstory, but the reason people want to pay they want to be part of her tribe So don't think if you're an expert in an area just because there's free platforms That people won't pay and all and you might say but ties are that kind of taking advantage of people using the authority bias To get them to buy something they could get free. Well, that's not totally true. I'll give you an example You know, I do Conferences for years. I remember doing a business conference. I did two conferences in one year. I forget what year? 2016 or something I did one totally free and As you can imagine like crazy amount of people signed up for it Whatever a thousand people said they were gonna come how many actually came it was kind of a dud like a hundred people came and Then I did one where you had to pay money a couple hundred bucks And there was 400 people there like 500 people paid for tickets and 400 actually showed up I'm a farm here on a walk. So what's the point? well a person using authority and charging money is not necessarily manipulative because the authority motivates people to act So that the leader the big man the chief the woman. They are the big chief dis She isn't manipulating people. She's using the circuitry of humans to actually motivate people In fact, I bet you that woman in South America who has 15,000 people paying her $40 a month is getting more results Because the people paying $40 a month they've committed Mentally it's like Tony Robbins says You you don't change just by changing you change by changing your standards So when you devote resources month, what is money scarce in demand resources when somebody devotes 40 bucks to be part of the big chief or chief This is educational program or fitness program in this case They're actually serving themselves and you might say ah, it's a circular logic. Oh, you're just saying this because you sell courses Okay, you think YouTube's actually making has Significantly, I think new YouTube start in 2006. You think more people are sin now because YouTube has you know Infinity fitness free programs. You think is that the truth the statistics show that the world's gotten in better shape Because there's free content out there about fitness Well in America at least the statistics are exactly opposite because what people don't pay for and don't commit to they don't necessarily Do they're not motivated To do and so actually probably you two probably made more people just watch But when people spend a little money and they take that act of commitment They show up so you can give away free content But you can also charge with no guilt if you're a big man big woman. You're an authority in your industry There's nothing wrong with it and by the way you then can it's funny that people sometimes thinks selling educational courses is a scam What do you think about fast food then? What's the value given diabetes nobody's out protesting Somebody selling You know junk food basically the entire fast food system of the United States is a systematic scam Okay, I literally a systematic scam That's I always say the scams The real scams are right under your nose. They're adopted by billions and it's kind of like they say You know, what is it called when you killed one person murder? What is it called when you kill a million people a war justifiable war? I'm not anti-war, but I always think that's interesting. It's like what do you know? What is it called when somebody charges one person money for their education a scam? What is it when they you know? The modern education systems I think two trillion globally and half the people in the school system They're at the wrong age to even be paying attention to their university classes the average person out of university Doesn't read another book for five years after graduating meaning the whole point of the school system Which is to make you love learning because you have to be a lifetime learner to make it in the modern world It actually accomplishes it burns people out by rote memory exams So the real educational scam is the one that demotivates people And that's also because a lot of the school system forgets the authority bias Right, so if it was like Elon Musk teaching a business class People will be in the university paying attention because he's a big man. He's an authority You know so just having and I'm not against teachers if your teacher watching this I'm not saying you shouldn't teach because you're not a world recognizable authority but I'm also saying there's some truth to this very simple principle that It's okay for authorities to sell their stuff and compete with the modern school system There's that needs to be no monopoly or trillions of dollars and Insane, I think it's a trillion dollars of debt My brother went forgot a Spanish degree and has been in was in debt for a decade for a Spanish degree I said, why don't you just go live in Spain get a job at a restaurant It would be free and you'd be actually you'd be getting paid and you'd learn better more fluent authentic Spanish But no, there's a systematic Well, we won't go down that rabbit hole. So what can you do as an authority for those of you who are in my? Actual course. I have a whole course on how I built my educational program. I'll put a link below So if you just go to tidalopis.com slash podcast S-y-k stands for sell your knowledge tidalopis.com slash Podcast S-y-k I'm recording this free video. I want to give you value Not everybody's going to be in my paid courses, but for those of you who want to go through a systematic approach to Selling education online I'll show you the tools you need to how to pick the product if you're not an expert yourself how to partner with an expert There's literally 10,000 experts on YouTube. You can go out and find in partner. You run the business side of things They produce the content Look at masterclass became a two billion dollar company. They didn't produce the educational stuff They hired Steph Curry to teach basketball. You can do that on a micro scale and build yourself a comfortable financial Independent a comfortable life of financial independence Digital products no cost of goods. I do physical e-com to Pain in the butt some good things but digital products you can teach anywhere in the world I'll show you how to balance free content. So anyway I'm gonna record the rest of this full lesson for those of you in my paid course on how to sell your knowledge If you want to get in there, I'm not trying to force you I hope you got some value here that you can take if you're just gonna watch my Free stuff, but if not click the link below go over to tileopis.com slash podcast S y k. Let me give you one more piece of free value before I go continue recording for the paid community that I have So what's a practical application for this? simple Let's so first ask yourself one question. Is there something I know more than 80% of the population on Okay Sometimes people are mistaken. I'm only a 40 if I know 100 if I'm in the 99.9 percentile Well, this woman does doing 15,000 subscribers paying her 40 bucks a month For fitness. I guarantee you she's not the number one expert in the worth world in health But she's probably you know in the upper 80 percentile plus Okay She's so you don't don't hold yourself to too high of a standard now If you know nothing about a subject certainly don't charge people what you do if you're not in the 80% off, okay? Go find someone on YouTube who is reach out to ten people who teach I saw a guy teaching people guitar I just playing guitar and he's so good. I read the comments like a hundred people said oh If you had a class, I would take it overnight and the guy never replied to his YouTube comments because he's an artist Not a business person you be the entrepreneur you contact that person. So hey, let's just build a simple course And all the people who write in like they want to give you money you're the chief you're the big man You're the authority they want it You're actually not that that person's not doing people a service by not having a paid guitar Program let people show with their dollars and commit themselves to change Like Tony Robbins says it's not what It's not change or trying to change the changes of life. It's setting new standards for yourself You know a lot of people almost quit smoking You know when you try that but it's a hard addiction to break But when you set a new standard that I'm this kind of person instead of thinking to the inverse I'm not a smoker. You think about what you are. I'm a healthy person This is a better way to kind of invert like Charlie Munger says invert invert invert it to find the truth. So the same way If you don't aren't in the 80 plus percentile of skill level in a certain area then Go and partner with somebody. How do you do it? Download tick tock Instagram and YouTube. I use those platforms. I'm not used by them Don't be used by social media. You know better be the drug dealer Than the drug addict. I'm not saying you want to be either but you get my point, right? So I use social media to go find people to partner with and network with go to conferences Go on you to me go on linda.com. You'll find all these people who are experts now They're already might be selling their program. So you're like why would they want to partner with you? Well, a lot of people who are on those platforms, I want their own website So in my program, I'll teach you and myself your knowledge how to be just the business side of things And then you could do this with 10 different influencers 10 different authorities who teach spirituality or maybe they're a psychic Maybe they're an astrologer. Maybe they're a religious, you know, maybe they're a life coach Maybe they're a fitness person. Maybe they teach people how to sharpen knives how to train horses how to you know Live off the land survival All kind of you know look at Ben Shapiro. I've been on his show. He's been on my show, you know He launched his app. He's got educational stuff. You may be a depending whether you're right or left You may not agree with it But I think he publishes numbers of how many people are willing to pay nine bucks a month for education It's insane insane So tap in and let's go deeper for my paid community. I'm gonna stop here for the free Podcast click the link up in the corner or go to title up is by calm slash podcast s y k leave a comment What do you think is the best? Product digital product educationally that'll sell like what's the thing? That's the new hot viral thing leave a comment