 So I'll be here with a thin film in the high so who are you I'm at bright from thin film based in San Jose, California We're a company that's focused on NFC solutions So that means the physical piece and the digital piece of what it takes to bring NFC to market like like this part over there Exactly. So this is an NFC tag. So these NFC tags are built into products and packages. That's what allows them to become interactive In a very cost-effective way, but also a very user-friendly way What you're looking at here is that an integrated circuit. This integrated circuit There's yeah, so there's no this is a printed IC. This is powered by energy that's harvested in this antenna here It's a printed IC. That's right. So this is coming from the From the phone the power goes in the antenna powers the chip and then the chip communicates its information back through the antenna to the Phone and that's what drives the NFC experience on the mobile device So these chips are relatively simple they need to be able to uniquely identify the product They need to be able to communicate wirelessly back to the mobile device Securely identify also stuff the secure element or something kind of so there are different levels of security for different types of NFC applications So what we're looking at here is relatively mass-market products So this is designed to go into everyday products on the shelf And there are more secure versions of NFC that you may use on higher-end authentication applications Exactly, so each one of these is unique identification The chip something is change in the chip that's right So yeah, so there's a read-only memory stored on each side of these chips And that's what has a unique identity that is variable from device to device So that's what allows you to identify not just a particular category of product But a particular item of that product and you print these all together the whole All the NFC Yeah, so this is a this is a single chip it's based on a metal foil substrate So that's printed in multiple steps on that's the common substrate. So that's what allows us to manufacture this Exactly, so there's an antenna that's produced independently That is attached to the IC and then the and that together produces an entire NFC tag It's precision gluing or something that's right Yeah, so there's an attached process that that brings the IC together into the antenna and that together forms the NFC tag And so you have some concepts right here where there's one thing that's Famous let's look at the famous Amazon Dash button, which is cool. It's a very cool product So if you don't know the Amazon Dash button, it's a button. It's a relatively thick Plastic as a battery inside it's Bluetooth and Wi-Fi connected But this is really the pioneer and bringing commerce everywhere So think about this is taking the IOT to the point where a single button will allow you to order a product That's right. Every time you click exactly how we're doing Amazon gift cards. So I have something waiting for me Yeah, so every time you click But that's like you're doing a different idea of this a different way of doing that's right So think of this this is version 1.0 of what we call commerce everywhere The idea that you can have an internet of things connected item that will allow you to establish commerce or initiate commerce So a reorder. So we have an answer to that in the form of the NFC product This is a new product category that we brought to market together with Compare. Compare is a spirits brand So this is a magnet. It's intended to be attached to refrigerator. You can remove it. It comes on a backing So this will be attached to your refrigerator. This allows you to Yeah To reorder this particular apple to the state rum or a compare or espalante kilo sky vodka or apparel So let me show you how these works. So I'll show you the sky because that'll be a good example here so you use your phone NFC phone and When you have this you have it attached to your refrigerator This icon that says tap here. So here we're going to tap Directly with the phone now this I happen to have the drizzly app installed Drizzly is an alcohol delivery service that relies on local distributors. Otherwise, it goes to a mobile web mobile web page Optimized mobile web So we give it a touch in here and now we can actually order directly the app this exact product So instead of the dash button, which we require you to buy the button receive the button then Pair it to your phone which pairs it to your Amazon account Which then you pair to your Wi-Fi network at home then you push the Amazon dash button This allows you without any setup whatsoever to tap with your NFC and load The reordering right on your phone. There's a lot more flexibility to because we're using the mobile phone as user interface As opposed to the button So if I want to order two or three or I want to order a different size I have all of that flexibility with all of the convenience These are very affordable. Yeah, these are affordable enough that you could send it as a direct mail You can distribute it at a Retailer hand them out in the street. You can hand them out on the street. You can insert them into a magazine There's a lot of flexibility with this technology also because there's no battery inside as we showed with NFC It's actually powered by the radio power from the phone Which means that you don't need to put a battery inside to make it an interactive object You should partner up with every pizzeria Every fast food restaurant and they have a bunch of under the counter and as soon as the repeat customers keep coming back Yes, and they always order the same they start telling them. Hey, just put one of these in the fridge Okay, we give it to you right now And then it will be easier for you to order the same stuff every every day. That's a product. I would use absolutely so They they should they should be a lot for this $100 $400 Yeah, I think it's a kind of thing that drives a lot of value when you think about you know driving value from the internet of things There are a lot of different ways you can do it But in this case we're driving commerce specifically and we're driving the purchase of a particular product And that's what makes it such a powerful commercial value proposition Exactly, so this is our connect platform and this is our multi-tenant software What this allows our customers to do is understand where are people using the products and I'll some understand how frequently Probably should be interacted with and so this all happens through the cloud So customers have access to this when they when they buy a thin film NFC solution So the NFC tags are configured in such a way that they report back through the system to give the brand's visibility Into real-world activity so the customers will get that they could have with their servers with you They get the tags, but also software exactly So if it goes approach to NFC is a combination of the physical and the digital the physical could be these reordering magnets It could be other types of implementation. We've done labels. We've done neck collars So this is this is the astral tequila No, is he here is that is that him I think that's a slightly different guy This guy yeah, this guy has more hair, but it's inspired So the most important or most interesting the most interesting man in the world Yes, NFC tag doing here. So in this case, this is launching some exclusive content And this is a video. So it's designed to bring this bottle to life in a way. That's fun In a way that's engaging with the consumer So there's many different things you can do with NFC and the platform the clinic platform makes it possible to show videos It makes it possible to do reordering e-commerce makes it possible to enter a contest As we did with part of a deal, which is a popular Spanish white wine This is a nationwide campaign in Spain last summer. So this thing is tapping on the target to win a thousand euros So this campaign is now inactive because it's concluded But the idea was you would tap on the bottle you would go directly to a contrast entry page You'd have the opportunity to enter into the contest very successful for the brand They were thrilled with the return on investment But also very successful the consumers because it was easier than ever for them to Engage with the NFC and into the contest. There was no hassle involved So so that's what the film has been up to but there's that was this one yep, so this is an example of a NFC tag last month, so this is called the bed for the last attack so Many people in the US will know the concept of the twist tie that was invented by the same company that invented this elastatag So very very popular for Attaching this to all sorts of different product form factors. You can put it on the neck of a bottle You could put it around even items like produce So there's a lot of flexibility literally and figuratively When you are going to equip an item with NFC So Yeah, it's absolutely possible so many triggers you can have for NFC NFC is a very flexible But it's a platform technology. So what kind of content what kind of experience you want to drive on NFC is really up to your creativity