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Uploaded on Feb 2, 2012
Linda Abraham, CMO & EVP, comScore, Inc. presents the results of "Connected Europe: How Smartphones and Tablets are Shifting Media Consumption". As illustrated in this report, today's digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their desktop computer or laptop to connect to the internet. Today, a growing number of consumers are likely to access a variety of digital content across a multitude of devices on a daily basis. Download the report: http://www.comscore.com/Press_Events/...