 I also want to say that this apology is very inauthentic, go on. Exactly. And the card literally wrote, using a baby's head as an astray, the soft bumpy spot. That's a family guy. It's a scene from Family Guy. There you go. Have you seen it? It's a Britney Spears cut away, where she's like smoking and she doesn't have an astray, so she pokes the newborn's baby's head in and then puts the cigarette. So there you go, I'm safe. Welcome to the Sevo show. We have Dave Hughes here, not that Dave Hughes, the one from England. We go way back to a few years ago and yeah, we're here now. It's been overdue for a long time. We started out as friends. We're still friends and Dave is a funny man. He's a writer. He's a stand-up comedian. He knows how to make shit funny without using AI. And if I could afford him, I would probably use AI ever because legit, always good person. Anyway, Dave, thanks for coming in. Thanks for the intro. Missed you, Seth. You like that? I've missed you. I love Missed You too. And thank you for all the advice you've given me over the years. Likewise. And thank you for some of the stuff that I've just stolen from you. I think I told you about the tier system. I've been employing the tier system. Yes. Yeah, I love it. For packages. Yeah, anytime I do a joke package for any company, I'm like, here's your tier system. You've got tier one, two and three. Tier one is that minimum. Like this is the minimum amount of work I'll do for this amount of money. And then tier three, I go all out, balls in. And what do you normally get? Which tier do they go for? Tier three. So many people go for tier three. I think I told you, my first one was match.com when I used it with them. And I was like, I'm going to price this way out of the fucking, because there's no way they'll go for it. And they were like, yeah, we'll take tier three. And I was like, you're fucking what? I think that's what I texted you. I was like, Seth, this is amazing. Yeah, it's fantastic. So thank you for that. You're welcome. You're welcome. And tier two, is it closer to tier three pricing or further away? No, it's further away. Further away. Yeah. But it's not much further away. Because I've seen examples of it where, like, I won't name any names, but I recently got a quote for something. And tier one was, let's just say, for example, it was like $100, right? Tier two was like $550. And tier three was like a grand. And I was like, there's very little middle ground here. Do you know what I mean? Like, that's not how I tried to do it. I think if you bring tier two a little bit closer to tier three, tier three will look like a discount. Yeah. It's like at McDonald's, you have small, medium, large fries. This is where I got the idea from. No one orders medium fries, because it's a 50 cent upgrade to large. See, there you go. This guy's the genius. I just read a lot of shit, and I just regurgitate it. Well, I read stuff, and I go, cool. Will that work for me? And I try it. I'm like, oh, it worked for me. I have validated that I can now talk about it, because I have the practical experience. I also saw it working in real time when I was working with you. I saw you do this stuff all the time. So I was just constantly making notes, and then sometimes it was subconsciously setting in. And there were things that I would find myself going, oh, what would Sev do? I'm enjoying that a lot more now, the sales, because I believe in my products a lot more than I ever did. And because I directly talk to brands, which gives you a whole bunch of leverage. No more middlemen. That's my rule. Like, agencies can get absolutely fucked, unless they're like the top, top tier, and they give me full creative reign, and I can speak directly to the brand anyway, like I've done with Denon last month. Amazing, amazing experience. And this is like the thing that I'm moving into 2024 is not just getting people in with their experience, but moving forward and going, hey, if you want to be a full-time creator or comedian, you need to be able to do the business side and the marketing side. And people don't want to, they don't think about that. They're like, I want to do this, great. How are you going to monetize it? Hmm, I don't want to make reels. Well, how are people going to discover you? What is the CRM? Shit, you've got to find out, because when you're starting to package, you've got to figure it out. One of the things about comics especially is that they have one toe dipped in and it's doing the gigs part and then the rest of it just falls by the wayside because either it's too much hard work or everyone's doing it and mine's not really... Do you know what I mean? There's comparison as well. The other thing as well is like, and this is something I told Delby, and I'm so glad he went with it, because it's worked for him with his celebrant stuff. He does the celebrant stuff, he was my celebrant, and he was getting lots of bookings and I said to him, what's the sales pipeline? He's like, what do you mean? How many bookings do you have a year in advance? He goes, oh, heaps. I'm like, great, double your rates. He goes, what? No celebrant would double their rates like that. Where's the extra value? I'm like, who cares? Double your rates and see what happens in the next three months. And then from what I remember, yeah, no, he called me up and he goes, Sev, I've got two bookings. Double the rates, it's more money. It can be the same amount of money for half the work. Again, that was something that you told me, this would be like a year and a half, maybe two years ago, about the wedding photography, because that's what you were doing there. Yeah, that's where I got all my practice in. And now I'm trying to apply it as a personal creator. Yeah. And I think we spoke about this ages ago, but if you're a content creator professionally, it doesn't necessarily mean you're just an influencer. Influencers are content creators just for themselves. They're not actual content creators as a whole. When they content create for a restaurant, they're focusing on their own brand within it. And what brands are failing to do is they're failing to go, we need someone to do that for us as first of mind. And agencies don't realise that. They just go, yep, give us a budget, 10 grand, great, cool. Influencer, what can you do for us? 300 bucks? Great, cool. Oh, a million views. Awesome. Look at this, guys. 10 grand? A million views. And they're like, oh, see, yeah, cool. That was worth it. The creator did all the work for 300 bucks. But if you get the brand to go straight to the creator and talk about it, the creator can charge three grand, do the same results. The brand gets a significant $7,000 discount and the creator's made 10 times more. Why do we have a middleman? There's more communication between the two as well. Yeah, and why do we have a middleman? Because the fuck? I mean, again, I think we spoke about this, but I went back to London in like 2016, I think it was, and I met with an agent in London who told me that if I wanted to write on panel shows in the UK, which was my goal at that point, and I hadn't done it at that point either, they said that I had to move back to England with the dinosaurs who don't know about the internet. And that it was really hard to break into that industry, into that circuit. Jimmy Carr, when they've all got their own writers, they're very hard to penetrate. And yeah, it's difficult, but it's not impossible, but they were doing that gatekeeping bullshit where they always want to make you feel that you can't do it without them. Because they want to cut. 10% for doing fucking nothing. Minimum 10% as well. Through that yourself. Just determination and knowing that they were wrong. I was like, there is no fucking way that if I want to write one day a week on a panel or two days a week on a panel show that I need to be in a room with all these people. Like I guarantee that's not the way it works. And it was right. It wasn't. I started talking to other comics that were on at the time it was Mock the Week. That was the first show that I broke into. And once I got one of them as well, I just used that as leverage to get the rest of them. You only need the first one. As soon as you can go, hey, I've written four, then suddenly everyone kind of perks up and goes, oh well he can do that job then. Getting the first one is hard. Whether it's for comics or comics. So your history growing up, you grew up in England. When did you migrate to Australia? So I left England in 2008 and just travelled for about four years. Were you single then? No, I was single. I travelled like a homeless person around the world for a while, ran out of money and then came here and I was like, oh you can work here and get one of those working holiday visas. And that must have been like 2011 or 2012. Literally one in two of every British person ever. That's the summary. Most of them don't do that travelling part in between though. They've seen Home and Away and Neighbours. Honestly, there isn't the best show in the world called Want It Down Under. Have you ever heard of it? There are families that try to convince themselves that they need to move to Australia for a better life and their frame of reference is always Home and Away and Neighbours. They don't want to admit it, but that's the thing. And then they get here and they're like, what the fuck is Midland? What? Where is the beach? It's incredible. And the best part about it is that they have a budget in mind of the house that they can buy. And they go shopping around. They get shown all these amazing houses. But they haven't had their house back in the UK evaluated yet. And they do it live on screen. They go, what's our house worth? And it turns out that little shit hole in Manchester was actually worth like 60,000. And they got nothing to play with. And then they're like, well, I guess we could grow our own vegetables. And it's so funny. It's not meant to be. It's fucking hilarious. We've got Britain. We've got Chinatown in Northbridge and Little Britain up North. And then the rest is just wogs and the rest of them. That word. You guys use it so loosely. What about bombs? It doesn't mean the W word. It doesn't mean Italian where I'm from. I didn't say that. Wogs could mean anything. So what does it mean? I don't know. So you moved here and how did you get your first kind of job here then? What were you doing? I was working on a farm. No, no, no, I was working here in Northbridge in a hostel for like... I didn't think I was getting much money at all. I had like an evening... like a night check-in thing that I would do. But I got a free room out of it. And I was getting like maybe 20 bucks every time someone checked in. And at that point as well I had like hardly any money left. Then I got a job on the farm and then I decided I should do something proper. Is that the British version of going out to the mines? I think fruit picking is the British version and the very low level version as well of going out to the mines. But with the farm stuff you've got to do agricultural work to extend your visa to a second year. And I was like I knew I wanted to stay here because as soon as I got here I was like I love this place. And then where did you meet your wife? On that farm. You picked her up. She was one of the attending vets to all these horses and stuff that I was wanking off at the time. Excellent. So now that you're with her and she's wanking you off and you have your kid Oscar you also have your creative job. What's that like as a family man? What's the stress like there? It's ideal. There's very little stress. It's been like this for a while now. Let's go back before that because you still had to break through what was that like having a partner where you don't have a guaranteed salary every week? I think having a partner that believes in you is like if you're going to do it as a couple if you're in a relationship with a partner who doesn't believe in you you're fucked from the get-go and you know this too. If they're not behind you if they don't back you 100% then forget about it. I could not have done this unless I was single. If I'm being brutally honest it probably would have been easier if I was single but then at the same time you've got somebody else but you've got somebody else with a guaranteed income maybe a couple of grand a month and then suddenly fuck all for like two months and we've still got to really work at this. That transition was difficult but made so much easier by having a supportive partner. I love that. Now you're here, you're smashing it. When I first met you you were doing the trailer park boys stuff. Tell me about that. So trailer park boys came about I was writing for Macaulay Culkin for his website he has a website called Bunny is which is like a satirical which is like the stupidest articles it was a lot of fun but after a while he pulled funding on it which was just an amicable thing we just piled ways about maybe six months or so later he just calls me and says he's got a great opportunity for me and it turned out to be that it was the trailer park boys because he's in with those guys I guess and there was another company involved in that kind of it. Macaulay actually thought that because I'd written for comics as in comedians he thought I'd written for comic books so there was a bit of wires crossed there but we worked that out I got the job and it's been great. Talent is talent you're going to get work if you're talented and you work hard so what seasons have you been writing for trailer park boys? So the last two and then the last maybe four issues of the comic book. So the show itself it's based in America how does that work living here? Obviously the internet I'm aware of it. You mean timelines and stuff like that the same with everything that I've done in other countries it's always just like if you're going to commit to this and just understand there's going to be some late nights and there's going to be some very unrealistic deadlines but what I tend to do is make everything earlier than they need to be so that they suit my timeline a bit better so if somebody says Wednesday five o'clock is the deadline and maybe to me that's Tuesday five a.m. or three o'clock in the morning I'm like alright let's just bring it to like Monday let's just say if I get everything in by Monday because that way there's room for them to come back with edits over the next couple of days I would do it especially with like joke packet stuff where I knew that there was a budget so if like there was a dad at one point and there was a certain budget for the whole writing stuff and I would think of it as like a first come first serve kind of deal sometimes so I'd be like well they want minimum ten and they want them by say Wednesday so I'll give them like twenty five and I'll give them to them on Monday that way they see all my stuff first so I may eat up more of the budget and then also just makes the editors life a little bit easier because they go well we have what we need now for the week for the sly kind of approach but I was like fuck it like I need to make money and this is the it seemed to serve as well like it seemed to work for me I did it with you like I tried to make sure everything was like in earlier with you as well that way yeah it worked really well because you could always be like hey can we change this this and this and I'm like alright well I still got like a couple of days before you wanted them anyway so of course yeah that was brilliant so for everybody that doesn't know Dave was helping me at the time monitoring or managing their TikTok account and the story behind that someone say killing their TikTok you were killing it on their TikTok you're still pinned you're still pinned at the top of Red Roosters TikTok the first two videos you see is you you sent me a screenshot of that the other day you were like how long has it been and we're still like the what did you say that we still had the most views we have the most organic video viral video of any fast food place in Australia no ad spend crushed it those were fun videos too because again that was when they were okay with us leaning into the conspiracy stuff of them not having any customers that was fun they didn't originally want to go with it because they thought they were and then you pressed it a bit and then once they went with it it was like alright we have free range to just have so much fun with this and that's when they grew and I remember going on and being just making comments on their channel well this is what I was going to say that's where you were killing it the most that community engagement stuff that you were doing I saw Wendy's Twitter and that was my inspiration I was like I don't think I could be as edgy as them but I'm going to see how far I can take it and I learnt a lot about the PR side of things like Stella shout out to Stella if you're listening she taught me a lot about all the all the shit and that lady is amazing but I remember one specific one that had 100,000 likes one comment I made 100k 100k likes do you remember the comment so it was 2022 December and Australia just knocked off Denmark in the FIFA World Cup and this was like at night time so I was sleeping I woke up at 5am and I saw all these tiktoks of Melbourne streets at 3am flares going off and the crowds just like they're rioting but it's all good there's no violence or anything everyone's just stoked and I just logged into on Red Rooster straight away and goes man it feels like 10am when we open our doors every morning and it just half the comments were like what? like a news video I did it in multiple I just went ham because the algorithm by then on Red Rooster was a lot of FIFA World Cup stuff so I just kept peppering any Australian content because I knew that Australians would be looking at that content and then I had so many different videos with the same comment just like why is Red Rooster here is this a legit Red Rooster and then my favourite comments the ones I screen shot and put it in my portfolio was this comment made me laugh so hard I'm getting Red Rooster tonight there's no better outcome there's no better outcome and there was multiple like I was screen-shotting over and over I got like tendonitis I got carpal tunnel screen-shotting so much tendonitis that was the most fun and then it all finished up because I won't go into it but just politics not between us not between me and you no we were crushing it no I was just telling the viewers that everything is very good I don't really give a shit about fast food now I haven't had Red Rooster or KFC I haven't had Red Rooster since we last had Red Rooster when we were in there filming the chicken is great it is but it's not something like I'm allowed now isn't it Red Rooster the chicken is fantastic but I haven't eaten it in about a year and a half the whole seed oil thing I won't go into it too much just scares me anything cooked in seed oils canola oil vegetable oil any of those oils any fried food any fried food grilled grilled has a fryer that is olive oil only and that's expensive it's not cheap that's why they use canola oil and now I'm getting into it but they have these chicken bites and then you deep fry them in the olive oil no seed oil it's a lot healthier than the canola stuff grilled is delicious too there you go there's an ad you can hire us next grilled we'll run your socials up better than anyone else ever will you will have the second most few organic viral content I use a lot of the secret to social media success is to test at the start get the engagement from the audience and then double down on what they're saying that's it and to be able to do that you need to be present you need to show up like I need feedback for what they're saying okay once you have feedback you have a point of reference and you can go from there right it's like when you're on stage as a stand-up comedian do you get a reaction from the crowd better one night than opposed to another night what does that mean the crowd is a bit different do you pivot do you change it up a little bit do you start going to the all time stuff or do you just keep going and see what happens with online stuff I go right what are they reacting to the most can I trigger them further without getting cancelled or do I just change it completely and try again you know yeah it's interesting because I apply that technique to everything as well including writing on certain shows where you have to find like one person's voice so you'd be writing for like one particular host or whatever and then I will just look at things over time the type of things that work the most if I get this person talking about like their family or about brands or about food what is the thing that typically seems to make it to the desk on the final joke sheet and are they getting good reactions when they're filmed as well because there will be some things that you might write and think that you've got it in that person's voice be like they don't really like it when he talks about that or when he kind of like you know if he's down on himself or whatever some people don't really like it yeah so just yeah doing that again doing the sev trend thing just watch him for the trends yeah and yeah how good you feel saying it there's a lot of analytics behind it there's a lot of reflection there's a lot of work and tinkering and this is what creators don't do like I've been a bit lazy with it over the last year I've got my evergreen stuff that works any interviews and then any little things that I can do at the start like one video I was interviewing a bunch of Kiwi kids that were on holiday in Perth and where are you from was the first question I asked it's obvious they're from New Zealand their accents were quite strong and when they said New Zealand and this is a big shout out to the editor that I have he purposely put in a map of Italy instead of New Zealand and there's about a thousand comments saying always be like do you guys know yeah but you can't do that all the time there's a special moment but if you build up a repertoire of these little things just to fire people up the right way and that takes experience and now I'm trying to go into this educational space with my channel where it's still funny but there's an underlying message it's not just a bunch of gibberish shout out to all those trios it's a trend in Australia it's always three dudes it's inspired, unemployed the one here in Perth kick it forward I'm not aware of them and there's a few others around the beat I think it's called yeah it's just three dudes three dudes, three dudes, three dudes and then they bounce off each other and it's really good because the trios kick it forward kick it forward and I'm just like fuck do I need something like that or can I continue doing a solo thing because it gets a bit boring doing it by yourself and then you have like Jamal coming up the rear and then you when I can finally afford you again I think the key is to keep the solo thing always going but to have other stuff going as well like there's nothing wrong with doing a little I mean Mr Beast succeeded because he had the luxury of chilling and staying at home for as long as possible and he had his mates that went all in with him even though he was the mascot essentially for that whole thing he was the front man and you need a good front man for a band to succeed for anything you need a leader but that leader shouldn't have ego they should take care of their team members because then what's the point and if they decide to go solo I don't need you guys anymore then well fucking whatever you can dive aids eventually if that happens I'll destroy it for that woman someone finds out what I mean I don't know what you mean Freddie Mercury oh I'm just leaving that alone I can own that because I look like him I won't go solo though and I won't dive aids the solo thing you're a terrible human being I love Queen I love Freddie I love all the guys it's a joke Queen is one of those bands that I'm really aware of and I've heard probably every song I don't own a single Queen song I don't have a single Queen song on my phone or never have can you sing the entire Bahamian Rhapsody though definitely not not even like a line of it you are definitely fake it's the way this to joking about that sort of thing I don't actually mean all of what I just said it's just my humor it's dark, it's fucked and I want to explore that more and bring it out and not be afraid of someone clipping that one day going oh look at him it's getting to a point now I think where it doesn't really matter too much maybe someone does clip that that will only serve you better in the future there might be a little bit of pushback but it's usually just a tiny bit of pushback that everyone magnifies everyone else doesn't really give a shit and then at the same time you're being thrust into the spot a little bit more than you were good PR any PR we'll segue two ways because this kind of goes back down to the cancel culture part so Ricky Gervais you're like the Aussie version of him I watched it the other day and I liked it I had a good sniffle it wasn't as good as the last one he did I think it's his weakest by far and I feel that he's covering a topic every other comedian's doing you know the whole fucking woke shit he's not doing anything particularly interesting it's been done before but I feel like all the comics and I feel like this is almost every space of online content something's happening everyone jumps on it to put their own perspective on it as a fear of missing out because their fans go hey Ricky we want to know your thoughts about woke c'mon c'mon c'mon give us a shout and yeah he nailed it a little bit my favourite part was when he said that he promised his wife he wouldn't do the accent and then the second one he did little kid in the wheelchair six year old how he talks about this was really funny he goes you're synthesised for him but he's a racist now what do you think and he really put like a different spin on it and I really like that okay now he's a racist and he's also sexist or something like that and I'm just like yeah I actually yeah fuck that fuck that six year old kid racist that was funny I'm not saying it wasn't funny I didn't enjoy it at all for the most part I thought it was quite it's quite ironic that he felt the need to complain for like an hour about people who complain that was crazy to me like as no one did you not think about this a little bit because that's all you're doing you're just complaining about the people that you claim you don't really like Dave Chappelle did a whole like a better one do you see the latest one yeah I watched that as well I watched it yesterday or the day before again it wasn't really like but here's the thing I don't think what Chappelle does now is necessarily comedy it's more just a it's like a TED talk it's social commentary it's still fantastic he's still he's incredible he could probably just tell a joke for like 20 minutes not really need a punchline and we'll still just listen and be like fuck yeah it's Dave Chappelle but he's earned that of course he has I don't know I just genuinely I'm not saying this because I'm worried about anything coming back on me genuinely these topics don't interest me they excite me in the slightest the trans conversation and all that it doesn't interest me what tickles your fancy in that comedy space how do I get you I love silly stuff at a moment like to me the best two specials I've seen in a long time now they're both Shane Gillises live in Austin was the best thing I've ever seen and then beautiful dogs is probably as good if not live in Austin might be a little bit better but they are both absolutely fucking flawless they're phenomenally funny and even he takes something that I'm not interested in which is the like politics and Donald Trump and stuff like that and the Fox News stuff so he took two things that I'm really not that bothered about and he made them so fucking funny that I had to be interested in what he was saying at least his voice, Donald Trump voice it's amazing the cadence of it is fantastic but just what is it when he's doing the did I look a dog when he does that whole bit I can't watch that without having to pause it like every dude you've seen this like eight times now and you can't watch it without cry laughing about the part is like what if he gets shot one day he would be like yeah what was it the Biden being punch assassinated fucking phenomenal stuff it's stuff I've never heard of before but it's so true you're like a very interesting take on it and even the even the downs stuff which I don't really find humorous at all but the way he the down stuff which I don't really find humorous at all the way he talks about it is like it's really endearing for one thing but then it's also very very funny yeah a lot of you may think I have Down syndrome but what did he say I dodged that bullet Nick me and then when he talks about going to the Washington Memorial Tour thing and there's like that's fantastic you know what's amazing about that is I watched that special before Andrew Wolf watched it and Wolfie opened for Shane when he was here yeah and I was talking to Wolfie about I said though have you seen the special and he goes no I haven't watched it yet and then Wolfie said does he do the George Washington bit because he was he was trying it here and it wasn't working like he just couldn't get it to work right you know it's obviously in pro in progress like trying to perfect it and I was like yeah and he goes does it work I was like does it kills it's so fucking funny that's amazing it would be great I would love to have been maybe just even at the show to see it not work yeah then watch it on the special and see how they how he crafts it and I think like because you've been trying to get me to do stand up forever now and me just learning about that's part of the process yeah it not working is part of the process and that's what they do that's what they go out part of the process but yeah it's an ancient part of the painful painful yeah you know and then you get you get those mannerisms and you get those you get that technique or that template or that format and you go this that's in the middle done test mmm what do you reckon I lost them probably there did it did it me doing that live and analyzing it I don't know I'm ready yet because you don't analyze it like in the moment you have to be committed to watch the games and then you or just think about it like on the drive home yeah why didn't that work yeah one word or the way you said that one word so now going into the cancel culture bit in my in my view I reckon we're going full circle cancel cancel culture itself is getting cancelled well it yeah and it almost I think you know it's kind of pointless people like for example if he even complains about cancel culture in the slightest because he's been cancelled numerous times now and it's had no negative impact on him whatsoever so like what are you talking about now because no one really no one cares I'm convinced I'm convinced no one gives a fuck there's a small minority and that voice is quite loud and by that I mean a small majority a small number of people that voice is quite loud but it's any loud on fucking Twitter and you can you can discover a lot of dark shit about someone's sense of humor depending on how you you know what you're at with them whether it's in person publicly or privately yeah and one of my favorite ways to discover where someone's line is is playing cards against humanity and I did so how did you get that gig I believe that came through for the dad oh yeah no no this is the thing like and as you know as well like one job invariably leads to another because you work for someone and they go like oh he's pretty good like I think he'll be really good for this other role that's just popped up because you know they will talk to each other too like hey we're running a thing next week or whatever did you know anyone yeah so how do you sit there and go right cause against humanity what do you do so they gave us they gave us a bunch of like examples and once you get the formula it's kind of like writing for another comic or whatever like once you have their voice the formula of their voice once you have the formula for cards humanity and you write you start thinking in that voice it's so easy it's harder to stop than it is to keep going there's some fucked up combinations of cards I've played over my time well that's the beauty of the beauty of they need to be fucked up in a combination and together separately they have to be innocuous yeah yeah exactly and do you have any cards that you remember that you wrote that you were like that's fucked no but because I've never played the game okay but my sister was playing it on I think Christmas Eve or something and I was like oh does she know that I wrote for that and I was like probably not as I told her she was like oh so this is all your fault then and I was like well I can't remember what I did so I looked up the email that I sent off with my thingy I'll send it to you later you'll see the examples but I can't remember a single one of them when you told me that and I played it after I think it might be placebo but I just looked at all of the cards I was like Dave wrote this Dave definitely wrote this one well you know my voice very well so I think that might be part of it you can at least imagine me and you know what this would be one of the reasons why I got in the first place is because somebody else when I can see him doing this I have I like the ones where you can write your own shit because they give those out in packs as well and I was like right and I went on reddit because I wasn't creative in the moment and I just really wanted to write something and the most fucked up one I saw that I wrote immediately and forgive me for everybody who thinks this is also fucked up but it's against humanity literally I also want to say that this apology is very inauthentic and the card literally wrote using a baby's head as an astray the soft bumpy spot that's a family guy it's a scene from family guy there you go have you seen it it's a Britney Spears cut away where she's like smoking and she doesn't have an astray so she pokes the newborn's baby's head in and then puts the cigarette I'm safe family guy did it first yeah that's your fault now on the spot if you can using that tone of voice and that example come up with another one for cards against humanity I can't even remember what the format of the game is no no using my example okay here we go cause I remember sending them to my sister so it would be in my recent messages sorry to get my phone out no that's okay this is a perfect time show you this sorry for the interruption but this show would not be possible without the help of Bright Tank Brewery they are the major sponsor of the Savo show huge shout outs to them check them out great beers great people great everything and well let's get back to the episode so Dave's got the cards against humanity screenshot out and these are the ones that went live believe they were the ones that they took on the package okay so white card can I read these out? yeah yeah go for it white card number five drinking piss nice how'd you come up with that? probably felt like drinking piss drinking piss or urine well this is the thing you guys say alcohol as you say drinking piss we don't say that anywhere else in the world that I'm aware of so that was just fun for me so go to America guys let's go drink some piss when I got here and you're like oh yeah we're drinking piss I'm like that is fucking disgusting what are you talking about? dude that's a good skit number six kicking immigrants yeah keep going and I can see the card that I would add into that Donald Trump kicking immigrants I think there's a trump or a biden number seven a sea container full of teeth no idea just random shit that's random shit thinking about lighthouses I could see how that can I think I just watched the lighthouse which quickly became like my favourite film ever have you seen it? no is it got sea container full of teeth? no but it may as well it's so fucking surreal interrogating pigeons interesting I like cards against humanity because I have a sense of humour that in my head I can make any of those cards funny in my head but when I try to play those cards and it doesn't land with anyone I'm like great this is what comics feel like when you're trying something new number ten being the Pope number eleven necrophilia that's it number twelve defecating on baby jesus on the baby jesus what's your favourite holiday holiday pastime defecating on the baby jesus favourite now I'm looking at the I'm thinking about the black cards that would be used aren't they on there too? yeah these are all white cards still doing impressive handstands pretty impressive handstands choosing shit haircuts so you can merge those two together clapping at the wrong part of the eulogy that's hilarious okay black card number one rich white men are yeah so clapping at the wrong part defecating on the baby jesus number two elon musk has allegedly stopped blank as it interferes with his work necrophilia there you go card number three in space nobody can hear you defecating on the baby jesus fair enough yeah defecating on the baby jesus or kicking immigrant you just play the game with this set the dave hughes starter pack number four white house staffers we say staffers white house staffers I was thinking about staffies white house staffers are now kicking immigrants number five buzz aldrin recently admitted to pigeons who knows interrogating pigeons drinking piss there you go I always liked the black cards with just one line I didn't like the double ones because it was just too hard and the way the game works it has like you get ten cards and you have that shit card you're trying to get rid of and then you bury it to get another one or however you play with the rules you know you pick up another white card and you're like the next person that reads their black card they're like fuck I just buried a good one for that it would have worked for that but all in all it becomes a tactic of trying to guess who the aim of the game is black cards played by you all take turns and each person plays their white card and then they shuffle them into the deck they'll put them in the middle and then the person with the black card picks them all up shuffled and then reads them out in order and then they have to whichever one they found the funniest combination that person who had that white card gets the black card and the black card is the score and it gets to a point where it becomes a little bit competitive where you're like that was really funny but this motherfucker definitely said that I don't want him to win because he's got all the black cards so it gets a bit interesting so you talked about how you landed your job in that you got your trailer back boys you're crushing it there how about your comedy scene that's the thing I'm enjoying the most because I'm always learning I'm still brand new how does it feel having your safety net as the writing part of the process or other people but then obviously you're writing for yourself as well because I'm in the same boat where I'm writing shit for myself for my content online we'll get to that in a bit but then also I'm getting hired to help others and my safety net is essentially the same thing I make the money my income is from teaching or helping other brands or people whilst I build my own personal brand up which according to really successful influencers out there or content creators I'm Mr Beast, seventh year that's when he really started to have exponential and I'm in my fifth year probably semi-professionally and I'm like right, I need to keep going but I also need to make money on the side to fund that dream similar to you then yeah I think a stand up is an extension of what I do, I think that's probably the best way to think of it for me but it was more the hardest part was putting myself out there because I'd always been able to put my stuff out there with somebody else's face on it so if it didn't work I'm like that's not my fault do you know what I mean you paid for it, it's your problem now you make it funny, you agreed it was funny when I wrote it you go make it funny but now it's like I write it myself, now go and make it funny and if it's not funny it's a hundred percent your fault do you have any specific goals you like to hit in that realm? a lot, yeah so my goal for last year was just to do comedy somewhere else I just wanted to go and perform anywhere else I went to Brisbane, did a run in Brisbane I'll do Melbourne after this fringe just to be more active like elsewhere part of it's networking as well obviously which is a bit, but wow you got it yeah you got it you got it so you went to Brisbane, is that all like expenses paid and everything? no no, I paid for my flights but I got paid for all the gigs I did when I was there so it kind of balances out three tier package, five, ten, fifteen minutes that's not a bad plan for maybe five years down the line no, your book is just dictate exactly what you're doing but hey, although some of them it was crazy because there were some places that I reached out to and I think it helps when you're a fairly regular comedy lounge in places like that I think they just assume that you're a headliner and shit because people are like yeah you can have this night for your solo show and I was like well I don't have a solo show, calm down I'm only a five minute still I just need a ten, fifteen minute spot that's where we're at right now how many times have you had a moment where they thought you were the other Dave Hughes and then you rock up, you're like what the fuck is this shit no, I always make it very but I mean, again it's only been Brisbane where I've done it elsewhere so that's the only time there would have been any confusion I can't wait for the story of when that happens the first time yeah, it's not gonna happen, I'm way too careful I'm way too careful with that stuff can you just let one slip just for a dance no, it would be the worst, can you imagine that's what I love well, it would be the worst for me I would feel so bad do a double where you start getting headline shows and then you call up Dave and go hey can you come in and open for me and then confuse Adam or close for me I reckon you should try that I haven't seen him perform but apparently he's had this next wave of just he's crushing it again not that he ever fell off, I'm sure he's always been this great comic but I don't know but I've heard that he has not sort of even remotely you know, kind of fizzled out like now he's on this new wave of just killing everywhere, which I think is fucking amazing well, he was on the Channel 10 7PM project wasn't he yeah, but I never wrote for him, there was a little crossover tell me about that about the project? yeah, the project, you got that over a year ago now yeah, it's about a year and a half I think that was cool, I was stoked for you I think we'd finished up working together as well at that point for now we're on hiatus this man's not cheap but he's worth it and he's got tears now so I've got tears thinking about paying him I can come to you with your own tear system next I've got it sussed for my next kind of plan going forward with it I recurring revenue is everything and that means that everything's systemised and I can go cool Dave are you available for two hours a week? great let's fucking do weird shit and then best feeling is when that hits, you know, on social media because it's different on social media than it is on stand up and again also on television do you feel like TV's sort of on its way I'm amazed it's not gone completely already to be honest with you but I mean obviously I'm happy that a lot of the work that I do is on TV and where I still get to do that work but I don't kind of count on it in that way because I'm just like well yeah I'm always amazed that especially free to air stuff is still a thing and that there's as much money in it as there is well I think it's the older generations that are really watching so I don't see but then that said the social media as well of shows like the project we have an enormous social media following across all platforms that's how you got to pivot you got to expand that way and that's really it the free to air stuff is like we'll give the boomers and the Gen X's what they want then it goes on the template website where most people probably watch it if we're being honest the ratings for like the actual live and you get a lot of better stats for your demographic as well 100% and then across TikTok, YouTube, Facebook, Instagram the views on like just as you know like one piece of content that you've just repurposed for all of those platforms can go viral everywhere and then before you know it you've made your money back I'm still keen on pitching a a tall idiot abroad sort of thing yeah that would be fucking brilliant yeah I'm going to Japan soon yeah 20th I'll be in Tokyo for a day and then I'm going on snowboarding in Niseko with Sabine which is going to be fun but that first day in Tokyo I've never been to actual Tokyo before so I'm going to just embrace it it's going to be winter as well so it's going to be a bit how I up but you're going to film stuff soon but I just want to enjoy it with Sabine because I have this rule like any time I go somewhere for the first time I don't want to be that Sev O Show, Sev's Picks, Red Mike interview shit I want to go I just get too distracted I'll be like interviewing someone I'm like what the fuck this is Onsen right there yeah I'm ready but later on down the track I really I was always pissing myself about that show on SBS the Qantas idea that you had was it Qantas or Qantas yeah you wanted to pitch something to Qantas a while back where they kind of like funded trips around Australia for you to do essentially that I'd have to start locally and then I'd expand to nationally and then internationally that's how you work it but it's leveraging my height but then also my curiosity with people but also experiences and places I don't want to do reviews I want to do point of views which is technically the same thing I think it would be funny to go to really exotic places and review things that you can get anywhere yeah I like going up to people who are mid meal at lunch human being alive hey can you just quickly review this I did it at the Royal show I did it at the Royal show it worked really yeah it worked I mean I love you so that's fine but if some random person came up to me while I'm eating and said like hey can I I will eat that fucking microphone and then you'll face you know get out of my head you have to really know it's getting a read on people really quickly yeah it's helpful when someone looks at me like you can see in their eyes they recognise me and then they're like mid mouthful and you're like review do you know on the recognising new thing something that I talked to people about whenever it comes up because I always knew that obviously when we started working together I think you had about six or seven hundred thousand on tiktok so I knew you had like a huge following I got like I wasn't surprised by it but I didn't think that translated into real life necessarily like day-to-day stuff and then we would go out and film stuff and I'd get you I'd watch you getting fucking mobbed at like like June the lakeside and stuff because that's still I mean you must get worse now because now you're like 1.45 1.6 I had kids oh I did a giveaway yesterday at the cold creamery I saw it yeah because it made me think of the other one that the one that we did with the airpods and stuff yeah it was it was I had over 50 kids show up with their mums and because my tagline is and everyone's like oh Dave did something similar like say hi to your mum for me yeah mine is share this with your mum I find that a lot funnier share this with your mum share this with your mum like it could be anything yeah and I want to I want to get a shirt saying share this with your mum get rose face on it he'd love it he wouldn't no it's like it's it's misquoting quoting him but giving him a bit of you know man I'd love to it's a not it's a nod to him yeah I try to get the Dave Dave he's we try to book one so you got the date wrong poor guy well he's right Dave Dave Dave O'Neill Dave Callan I want to have him he'd be great he will he's a very interesting guy oh yeah he's a ninja man every time I go to the post office I can face on this lottery thing I love it I love it Dave let's get you on I think he has they've got his likeness for like another year or so yeah that's that's goals like that that would be worth a quite a decent amount I hope so yeah yeah I hope so too because that those things come and go and you know like putting your face on something like that especially it has a good bit of community behind it it's it's so good but I I just see brands Mr Mark all the time like with Pentonet for example the bus thing that was good but they didn't they didn't leverage it on social media at all and it was also but we didn't really I talked to you about it at the time but I found it quite amusing to say the least that they had a Russian born with this military style of it while the war was just kicking off when I was like I hope they don't notice or say anything at all about this because that was funny yeah I think we filmed it and then yeah like a few days later or something in the news going on and you were you were like I want to reply to this thing I was like don't don't say anything don't draw attention to it just fucking leave it oh fuck I remember I remember a little while for a little while I was like hey Dave can I reply to this no you can't you can't just leave it you're like P.I. person for a second now I get Sabine to do it more but I'm pretty chill on my engagement on socials I just always think like is it really worth it sometimes it's worth it in the moment he's like this is fucking funny you just text your mate I need someone to validate this exactly stick it in a group chat or something you don't need thousands of people to see it but um oh man it's that fuck you money that Dave Chappelle talks about that I really really strive for so then I can be a little bit more this is my opinion but at the same time I have these two rules now for my content is it interesting and is it valuable or at least one or the other I try to go for both is it interesting is it valuable valuable as in you get something out of it you get something that because that goes that brings up the saves if more people save it that means it's valuable to them they want to come back to it and replay it and not because it was funny but because they're like oh shit and then that would probably warrant more followers as well because they're like oh well if you said that in this video what else is he going to say I'm going to binge watch but I'm also going to follow him because it takes about three to five videos for someone to go yeah he's worth a follow I could I could subscribe to this I mean you would know way better than I would but I would argue it's a lot more yeah because like you don't need to follow anyone anymore you just don't like I can just I can start a new tiktok account right now and I can just watch four of your videos and then I don't need to follow you I will see your videos every time I open that fucking app so that's the next challenge and again referring to mr. BC's nailed it how do you get the followers locked in because it's essentially a like an email list yeah is in essence and validation and that but there's apps coming out now like kind of like social blade where you can see the engagement rate on your thing but it's also the quality of the followers that you have yeah so there's nowhere to hide anymore you have millions of followers amazing but did you get millions of followers because you had like one video go off exactly and they don't engage with you exactly because they followed for like one video and that's why I'm not parading around going you know like this and that that the other I still leverage it but I am real with it like I had two videos that collectively built me a million followers one was to gain a community with a sense of belonging sense of inclusivity and community building that was the cat one shoutouts to you there and the other one was fear of missing out and that was the one last January I was in my local shopping center and the kids recognized me said oh my god I'm like do you follow me on tiktok yeah prove it yeah that got me 400,000 new followers yeah and mr beast did that he walked around Walmart and or his mates walked around Walmart with briefcases 10 grand in them like do you follow mr beast no oh do you follow mr beast yes prove it oh you're not subscribed bad luck and then they'd find someone like oh great cool you've proven it here's 10k and I don't know how many millions of followers he got from that video alone but I took that and I was like see if it works fucking works especially like if you're talking about local yeah obviously you want people that I think I'm exhausted I think I'm pretty much exhausted local except for as kids get older yeah as kids get older they jump on tiktok and stuff but I mean can you I don't know where mr beast lives I don't know what city he's based in America but what city I mean I've no idea so let's just say like he's based in Chicago for example if you lived in Chicago and there was a slight chance that you might bump into him and he might say prove it his 10 grand you'd probably just follow him anyway yeah exactly exactly but the reason why he's also grown his channel is because he's got multiple channels in like bilingual yeah like but nobody's talking about it or nobody's really trying to go for it here in Australia well I don't really see it yeah maybe maybe I think a lot of it is you know he started at a time when it was a bit I'm not I'm not saying this is why he's big but he did he started when it was easier to start whereas now if you just jump in right now like which you have to you have to jump in but when if you're jumping in right now it's harder but you need to be good at maths yeah pretty much you need to as you said earlier you need to be good at like the business side of it the marketing side of it you can't just do like one thing no you can't just do like one part of it and go like I hope this works because it won't it's it's too many people that it's a lifelong career it's a it's a business it's it's legitimate a thing everybody wants to be famous for something and people get famous for 15 seconds being on fucking survivor or maths or love island or that squid game show you know and I see them and I see them go into it and they they hold on to it for a while I'm like all right you've got a bit of attention at the moment what are you going to do with it show what are you made of yeah not I was on a TV show look at me I'm on a PR list four or five years later still writing that I was on season two of so and so yeah oh my god and they and they have these rates like $150 $300 an hour rates I'm like for what for what like is it consultation stuff or no no no for their influencer oh okay like UGC shit yeah and I'm like okay let's say we roll with it 300 bucks here you go an hour of your time and you post it on your channel what do we get what's the return on investment eyes on it and the other thing I noticed as well with PR as well so these PR companies they have lists of four or five hundred influencers influential people in their cities right and they invite them to a premiere of a movie or they have a new restaurant out right what do they all go do they all come in 21 requests the PR company asks is can do a story of the night or three stories how long was the story last for 24 hours 24 hours and then it's gone so what they do is they grab all that data and go oh I said can you take a screenshot of how many views you got from that and then they ask everybody and then they obviously out of all art and then they put that report and send that to the whoever hired them to do that the injection everyone's talking about it must be good but then a few days later and I've seen this happen time and time again I got onto Google reviews of that business fuck all and I'm like I know for a fact that my wife Sabine she writes she wants to go to places that have a lot of reviews yes she does find them on the internet as well like from content but that content is not from a story it's from a permanent piece of content from that creator and like Keith Lee the guy from Vegas he reviews food places he's got like 12-13 million followers on tiktok they call it the Keith Lee effect and I love the guy he's full on like just himself family man and like he was struggling like just over a year and a bit ago making ends meet but he was figuring it out with his family and yeah he struck gold on there and I love the comment we made the right person famous because anytime he goes to a restaurant and reviews them and he gives them a good review authentically and he pays for the food he doesn't ask for freebies there's like a line out the door for months he's saved businesses doing this and in here it's a bit harder to grow that but I've had that success as well I went to my local South African cafe and they make their beef jerky and I was like this is the best beef jerky I've had in Perth I'm gonna tiktok about it the next time I came in they were like Sev thank you so much for making that video we have so many people come in you did it with Bully Butcher and your barbers and all those guys and that's authenticity I'm not getting paid to do that to review it to go pump it up it's genuinely part of my life do you know what the other thing though and interestingly that you mentioned about the stories disappearing is that the content you made for Bully Butcher is permanently on your feed for people to see exactly and that's where I think PR companies need to pivot they need to go out there and go hey do you reckon you can make a permanent 30 second video of you enjoying something or better still review review the place whilst you're there 5 star review as long as you obviously like it if you don't like it leave it just do a story that would help the business farm greater than a 24 hour thing people just want people to selfish they just want to get something for nothing if I go into a restaurant for the first time and I genuinely like it even though they are this happened to me a few weeks ago they said oh can you can do a story for it I loved the food and I was like I can't just give them a story I need to do the whole tick tock and it got 100,000 views on tick tock and 16,000 views on instagram they collaborated with me I didn't tag the PR company they don't deserve shit because they didn't do shit they just had me on a list they're going to see this and they're going to go fuck that guy we don't get any credit well you didn't do anything they connected me why should I tag you and that's what I mean in restaurants or groups of restaurants or any business they need to find creators that love them for them they're already using the product already going there hey we saw your tick tock the other day thank you so much for visiting our restaurant thank you so much for reviewing our food we absolutely love the video we would love for you to come back to us if you would like and we would love to not only give you free food as part of it whatever you want to order would love to give you some money bear in mind this is our budget say 300 bucks you've also got to rely then if you're not using an agency you have to rely on somebody coming into the restaurant and then them knowing that it's like somebody who can do that for them that's where the businesses need to learn how to do that otherwise they're going to run out of money they're going to run out of agency who doesn't give a fuck and the creators are also they're vulnerable I never got management full time proper exclusive management for me because I know that they're not they don't really give a fuck bottom line and they connect and that's it I think they do give a fuck it just depends on what you are to them they've all got rosters excellent of creators or actors whatever it is it's a hamster wheel it's a revolving door as well I see creators that strike it big on tiktok and they they get millions of views, millions of followers they get all these deals they get invited to these red carpet events and then 2-3 years later see you later why do you think that is? they didn't learn how to they didn't pivot they didn't find a way to leverage what they had at the time into something else because no one's giving them that advice and that's where I want to no one gave us that advice either no one gave me that advice but now we can build a course come join link and buy it if I was to build a course I'd want it to be free I've done comedy workshops writing workshops for various people now you know they're quite valuable but I think that's where we're going the courses should be free but what they will still hire you for is helping implement it that's what Alex Hamosi does yeah I don't know I agree, there's a big part that doesn't want to take anyone's money I don't want to take anyone's money for that side of it I've heard that example before and I've heard people get hate emails or hate emails or threats from people who have courses that are getting paid that's their livelihood and then they're bringing out free courses but the ones that put out the free courses those people get results like sometimes get results but there is a rebuttal to this if it's free what's the likelihood of you actually going through the course because you haven't put any value on it so that's where the money makes sense but that's where your brand comes in if your brand is clutched and you communicate it but I think this is the main part where I differ from someone like you for example is that I don't want to do the educational side of it because I take far more satisfaction from if you came to me personally and said how do I do this how do I get into TV writing I'll just sit you down and go through everything exactly, I've been doing it with people a lot more recently as well because as the CV builds a bit it's something that you can you can do it with a bit of authority and be like this is exactly the route that I took these are the people that I went to this is how I did it I would rather do that to somebody who just comes to me than do it as a workshop where I've just charged like 800 bucks because that would just make me feel dirty it's basically transactional what's the social media comedy and in person comedy difference to you, what's that it's enormous the two don't speak to each other at all hardly are we good? just conscious of time tell me more we were talking about this ages ago where you were like there's a whole bunch difference of how you portray yourself online and then all of a sudden in person they're doing TikTok and then they're going out and doing stand-ups and then they're finding a bit of a shell shock like I think there's some examples of people who got really big on TikTok like Luke Kijil for example Blake Pavey people like that actually I'm not sure if Blake was doing stand-up before he was doing TikTok but anyway those are two examples of people who are incredible comics and they're also really good at making the content Blake Pavey is a great writer those videos that he was the first person that I saw do the sort of like the dual character thing where he would just like flip from one to the other where I was just in fucking bits and he's so talented and he's a great comedian too so I think like I think that was just in him the stand-up thing is probably just in him whereas I think a lot of people as well do that thing like alright what's next for me how do I leverage this big audience that I've got they'll probably come to shows I'll do stand-up and then it falls flat because it's not a thing that they really wanted to do or they were really into they just thought like I want to monetize this thing that I've got going and ride this train what about the other way around comics who started with stand-up and they need to get onto socials I think that's a lot easier but that's easier said than done because I went the other way so yeah I don't know I mean I did everything backwards most people start doing stand-up and then they try and get into like TV writing and stuff like that I did it the other way around I can't really speak to it but I do think that it feels like that social media side of things should be easier because one you can be putting out clips of your stand-up and if you're already comfortable on stage and that shouldn't be too hard and then you write jokes anyway this is the thing that I tell people about you know where they go like is it worth starting a twitter or starting a threads account we're probably not necessarily for any other reason then you are just going to be writing jokes daily and then share them everywhere put them everywhere like why not what's the worst that can happen and it's a testing ground as well you get more engagement on one that really hits you're like cool you should make a video about it and even if we're all like use it on stage or find a way of like making that into something that you can then use on stage so with the social media pivot and going on to that realm and being able to have a new wave of audience on there, younger audience coming up to become mature enough to you know get the fucked up jokes what do you see Gen Zed in terms of their sense of humor in the next few years that's interesting and the iPad generation I mean technically Gen Zed is that as well, the later ones but then Gen Alpha, your son's Gen Alpha they're all on iPads they're looking at roadblocks and Minecraft and shit like that mindless shit as well they're looking at mindless shit as well so you do wonder how that will translate into humor later on but then you got to remember that we did that when we were kids, we didn't watch that stuff really, but we watched shit like fucking I mean Tom and Jerry where was the humor really in those two like they were just chasing each other beating the fuck out of one another but you're smiling because you remember it fondly and that's probably what they'll do they'll be like fuck, do you remember when we used to watch some kind of play Minecraft eight hours, like what the fuck were we doing we could have just played that game ourselves we had it, like we chose to watch somebody else do it while they were drinking some drink and talking about whatever yeah I think it's just an iteration of what we went through which is slightly different and it's easy for us to be like they're kind of fucked do you feel like they're right it is very similar but I feel like they have an abundance more choice which means if they get poor, they don't have the luxury not luxury we didn't have the luxury of going this episode's fucking shit swipe I guess I've got to commit to it or change your channel and there's nothing else on and I'm going to go have a wank well this is why you look at shows like Seinfeld arguably one of the most successful, well not arguably it is one of the most successful shows of all time but would it have been as successful if they made that show today probably not because ultimately it was a show about nothing but let's forget about whether you love it or you hate it I'm just saying the choices that we have now who's going to watch like an entire season of that now necessarily like the numbers that it was getting back then is because people had three other fucking options whereas now you go remember it's not just our phones and the millions of other options that are on like you're fucking on your smart TV there's video games there's like there's so many other things that you can be doing rather than watching and I'm guilty that too if you look at my continue watching for David Netflix thing man the bar is like this on about 50 fucking things that I've gone alright I'm in the mood for you know watching this and then I just go I'm just going to play some card or I'm going to go out and do something do you know what I mean? we have so many more options now and I mean for that's the consumer side what does that mean for the producing side it means that you've got to get them so quickly and that's the case with everything like stand up your your opener has to be like you need to get them as soon as you can get them laughing as soon as you can you need to hook them in and get them invested what do you think the two to three key things to achieve that is whether it's stand up or online to hook them really quickly to hook them really quickly but also get them invested for however long you need them to retaining retention yeah I mean it's definitely it's definitely different like for stage and it's different for different people so for example I don't have my own audience when I'm on stage I'm part of like line up some garras and stuff nobody comes to see me yet that'll come but they're not doing it yet whereas even somebody you know like Andrew Wool for example there are people that go to his solo show just for him so he has this like luxury essentially where he doesn't need to be funny immediately because they're there for him and they know that he's funny most people have seen him before most people have never seen me before so I have to make them laugh really quickly and then I have to keep getting them and I can't just tell Dave Chappelle style fucking monologues expecting them to pay attention to me and be like super invested so I think it's knowing your audience as well yeah knowing your audience is huge yeah and I see off the topic of comedy for now like hospitality is an interesting one to crack but the secrets in the reviews do you mean content for hospitality yeah so content for hospitality starts with the audience and how they talk in which audience you want to come into your restaurant and the secret is the real secret is looking at the reviews you look at the last six months of your reviews the positive ones and just grab the keywords the most common keywords out of what they're saying and you plant those keywords into your content that's interesting because you're talking like they are and if you don't have any reviews you're going to just take the reviews from your competitors exactly and I think this is the next thing you may have just given away a big secret I think it's going to happen really quickly but I like to say it early put it on and just be historically correct because with AI we haven't gone to this topic yet it might be a time for another another time we can talk about it but AI is using this internet in a way that we've never seen before scraping data but also collecting it in one group and then ranking everyone in a way we've never seen before so I reckon the most successful hospitality industry businesses will be the ones that understand how to bring more reviews to then grab that data in the key words to put on not only just their website but also in the content they produce to bring more people in and then it becomes a full circle and cycle whereas instead right now all they're doing is going right we need a decent website with some SEO copywriting cool who cares and it helps but only for one specific generation the older generation I mean well because we don't need to anymore we just type it in our search bar so then the next problem is how do we get Gen Z oh they're on TikTok right Sev can you help us on TikTok no worries they do the TikTok they get some people in from Gen Z but then they're like oh fuck how do we get more reviews ask them how do we do that you give them an incentive then they don't do anything with it and then now with AI I reckon everyone's going to be running to figure out how to get that golden trilogy the God triangle of reviews putting into web like design the web website and also the content and then it just I reckon it'll be exponential growth from there because I went to Italy 2022 and there was a restaurant in Florence and it had this focaccia sort of bread there and it was the most popular one it had a line a half an hour line it was so popular that it had the same exact setup across the road so when I got there that line actually was two lines towards the end towards the restaurant bit because it would split into either side but on the online 35,000 five star reviews for this bread and dude it was amazing like placebo aside but it was amazing they had it suss good volume Italian Italians just know how to cook and what I looked at that was there is no one near that 35,000 rating there was a couple close in the tens of thousands but no one near it so it was a place in Perth cracked that and had 5,000, 10,000 five star reviews everyone it would be sold out for years so that's where I'm going with the AI thing and I'm not looking to replace creatives, writers because I'm not worried about it I know you're not worried about it but I hear a lot of others worried about it I got attacked by some some person who's a writer this was like about four months ago online and this person was like and this was during the writer strike too they were like how dare you promote this how dare you build something like this and promoting it during a writer strike I'm like this helps writers you have creators block or writers block this tool SSLive is designed to unblock the creative block it's not meant you're not meant to copy it word for word because it's inauthentic I'm getting tagged by all these AI apps now that you can literally generate someone in front of you and it looks really authentic at them talking about whatever it is you're trying to sell it sounds like shit and if the internet is flooded with that as you say it's a tool is to take that and then use that as like the blueprint and humanize it I'm not worried about losing work to AI because there's many other reasons why I can lose work I can lose work for budget reason wherever it is someone's better than me this is just another reason I'm not bothered about it from that sense the thing that I'm most concerned with is outsourcing my thought process to anything else because the process is really important to me from start to finish and again we've worked together you've seen how I do that as well whether it's on the spot and we're out doing something or whether it's writing packages that whole process start to finish is really important to me and I don't just mean from an ethical point of view that's part of it but I don't want to lose that cognitive fucking speed and function that I have what if it was optimized yeah no I do understand the argument for it as well friends who use it they argue that it's a tool it's just like spell check essentially 100% I get it and I don't shit on anyone who uses it go ahead to your heart's content I don't want to rely on anything I'm up to speed with it I play with it because I want to be able to use it should I need to but at no point if you hire me to do anything has AI played a single role and maybe there's a bit of an ethical thing as well actually because there is part of me out of pride knowing that I created something from scratch with my own ideas and experiences and I didn't use anything else but that whole process of me you know whether it's a pen and paper on my phone or a laptop doing that by myself that's really important to me I don't want to lose it and I think if I did it's much like to use the spell check analogy like I reckon right now most people doesn't matter who like anyone in this room the three of us if we were to hand write the last 20 text messages that we sent there would be so many grammatical errors in their spelling mistakes because we rely now on auto correct we don't really have to think about it does the AI go here, does the E go here, it doesn't matter once I've half typed it the words finished for me so we've lost that and I think you will lose the brainstorming part of creating things if you go right there's a tool that will do that for me now yeah and that could be considered de-evolution I guess I just, like I said I don't want to lose it like how much do human beings rely on a lot of things like they're smart everything now I watched a movie the other day where they went into a smart home, the smart home just fucked them all up so if I've lived in this country for nearly 10 years I couldn't get here without my phone or a plane but I can't navigate anything very much in this city unless I've been there at the comedy lounge, like to my house I can get there I can get to the other comedy clubs and stuff that I go to frequently but anywhere else I'm fucked alright so we've got time for the red mic segment I really want to segment my show and have a few different little things that pop up so grab the red mic and you can talk into that you don't have to talk into this one you can have a close by just in case I can't be fucked editing later there we go up and coming comics what is your pro tip for them in the writing world in the writing world it's just to constantly fucking write it's just to keep writing and not lose faith in jokes that don't work because you tried them once or twice which I've been guilty of I've written a joke and gone I find this funny then I've gone on stage and it hasn't worked and I've gone well that was embarrassing I'm not doing that again I've obviously got that wrong but it's to stick with it until you definitely know it doesn't work or until you make it work I love it overcoming bombing on stage the fear of bombing on stage I don't think you can overcome the fear of it but it is made easier by being around people such as Andrew Wolf who we've mentioned earlier because he will make it funny he'll make you bombing entertaining for everyone and your one pro tip in the business of writing my one pro tip is to consider your social media as a digital resume and to treat it like that so everything that you put out you are using as leverage to get your next job okay and now the next segment I've got pod decks I say that specifically like that because you might be thinking I'm saying pod decks but there's different categories okay so I'm just going to scroll slowly and you just tell me when you see one and what we're going to do is you're going to give me wrong answers only so funny so just pick a category that you like that you see that you think could be funny techy alright so for the next three or four minutes I'm going to ask you questions wrong answers only how often do you get a new phone once every day because I don't have a screen cover nice what could never be replaced by technology and why not women because women are the best things ever they're amazing and sex dolls and AI sex dolls are not going to be any better than women do you think there's value in living a simpler life with less technology no no the Playstation 5 is incredible are you out of your mind no how do you think technological advances can help us solve global warming ah that's interesting and I don't think global warming can be sorted at all when I think we're all fucked that's why do you just have to enjoy your Playstation 5 and your phones and all the rest of it if Greta of Thunberg was right in front of you what would you say to her is it Thunberg or Thunberg have you ever had to learn a new technology for work to not become obsolete um yeah recently I had to learn how to use like a big red mic as well as like a regular mic nice how smart is your home my home is as stupid as I am Mac or PC unfortunately Mac I'm told PCs are better but I don't um alright a couple more were you ever at the forefront of a tech trend that people made fun of you for until it became super popular the mini disc player although I was wrong about that so that doesn't count ok final question and you feel free to give me an extended answer what's your favourite movie about technology have you seen space camp my favourite movie because they had that little Johnny 5 thing that wasn't Johnny 5 Max I think his name was this is a movie from the 80s because I am old as fuck and they accidentally launched these kids into space because they punched in the wrong code or something it's fucking ridiculous but I always wanted there were two things I wanted to do when I was a kid I wanted to be an astronaut or a deep sea diver because of that quick story about the deep sea diving this is true I trained for about 16 minutes on being a deep sea diver you know how they always drop backwards off the boat I did that off the back of the couch and cracked my head open so I decided I'll try and be an astronaut instead nice thank you thank you for the red mic one more segment this is a new one we've gone from the red mic to the red phone it's ringing I'm going to add sound effects pick it up hello it's Bill Clinton Bill what's going on what's that noise Bill yeah alright finish that then I think he's got someone there with him asking him about Epstein yeah mate what's going on with that island nah because you were there weren't you nah you and the missus what was that pizza thing about as well what's going on there Bill oh he's gone that's good that's good alright fringe show how do we get to laugh at you hmm see we got desperate house guys which you can find on the fringe website and I'm doing another one called unstable comedy and then a bunch of other like garlands and stuff but desperate house guys would be fun they were two of my favourite comics Tarbo and Tori and then my other two favourites only because I'm doing shows with them all buddha or bryan shields from the grin reapers yep and chris bachillo so they're on multiple like venues and stuff around the city fringe world Perth and over east maybe probably yeah I in late February early March perfect thank you so much for coming in thank you for having me beautiful setup by the way I wish you'd invited me sooner I did for everybody else at home if you enjoy the episode then feel free to leave a review on Spotify or iTunes or wherever the fuck it is I don't even know and then if you're watching on YouTube leave a comment subscribe if you haven't like all that shit you know what I mean please follow on Instagram Dave Hughes Dave 8 Hughes David 8 Hughes David 8 Hughes it's in the buyer follow him he's got a lot of followers anyway but you can be another one and yeah go see his fringe show he's paying me money to say that thank you very much bye good night