 Okay in this video I want to explain to you right how do you scale to 100k plus plus plus To the big number months that you actually want to get to in e-commerce. Okay, so e-com, right? I Don't know about you. I feel like I'm always constantly in the environment, right? There are 17 18 year old millionaires or everybody is like wow, you know But that the truth of the matter is it's not not everybody's like that. Okay, not everybody. Sorry to say It's not everybody is deserving to have a business that generates like 3 to 500k per month. Okay? It's simply not that okay And so let me explain to you like the few things that you need to get right for you to actually Be able to hit those very very big number months like for 500k per month sort of thing Okay, there's a very very big difference between people doing like 60 80k per month Which is like a million dollars per year basically and the people doing like 3 400k per month Consistently as well. Okay, there's no just like some random spike up and then just everything goes on Okay, so I'm gonna explain to you these things and once you understand these three principles, right? You should be very very easily be able to scale to those numbers purely because if you know how to execute right and you know What to do it's just a matter of just doing it a lot of times people just don't do the work and yeah, okay? So let me go go right into these three things Okay, so point number one right point number one is to you need to be able to solve a Problem a lot of people experience. Okay, so the the model is like either you sell to a lot of people And then you sell at a low price point, right? And it's very mass market, right? And so everybody can buy this product and everybody whom you advertise to is able to give you money in some manner Okay, so that's basically you solve a problem number one that a lot of people experience Okay, so this can be anything from mass market. You're selling acne cream You're selling like glasses just like this like this is a blue light blocking glasses, right? Who can this company sell to they can sell to anybody who's like using a computer who uses a computer? Everybody okay, so that's number one you solve a problem a lot of people experience Okay, number two you solve a very painful problem. Okay, so a lot of the times right if you don't solve a problem that That it's not painful right people are just not gonna buy your product It's like as simple as that right like why why should I give you money versus to Amazon versus to whatever right? And so to be able to solve those very big problems You should be able to like go into markets where hey people are actually experiencing this problem and pain already And you are just satisfying that demand for the product right it you be surprised Okay, I've seen like stores and a lot of data like from a lot of people because I take a lot of sales calls Right and the stuff that people sell like it's just all over the place And so you might think oh this this doesn't make money. This doesn't make money Okay, as long as it solves someone's problem actually it does make money So you don't worry don't worry too much about the product per se Okay, worry about can this product right actually help solve my customers problem And if the answer to that question is yes, then I think you should definitely consider just try selling it Right, okay, so I don't like the concept of the winning product per se I don't like using that term as well because I feel like you are treating business like a lottery and You shouldn't be treating business like a lottery. It's the thing that Warren Buffett always says this but if you own a business right don't think of it as we can sell this business Thing about it is if I'm holding this business for the next 50 years for example, right? What what will we do right? You have a lot more a long-term perspective on how you're gonna operate and run the business Okay, so solve painful problems for people and that that will convince them enough for them for you for them to give you money Okay, that's number two. Okay, and lastly number three This is very very not brain dead, but very very easy to understand people don't understand This part. Okay, they always think about ads ads ads. Okay number three is actually care about your customers And deliver your promise. Okay, so for example, if I'm selling an acne cream, right? My my promise to the customer is that I am going to help you solve your acne problem Oh, dude, you have puberty. For example, you have a lot of oil on your skin Okay, I'm trying to help you with my product right here solve your acne so that you can have clearer skin You have no pimples no acne and stuff and you look really good Okay, a lot of times right that the product itself is not like it's an inferior product and inferior products don't sell like Truth be told right they can sell 20 30 K for example work of products by can they sell 600 700 K probably not Right and so the reason why people don't understand that marketing is just one one portion of the entire like business Life cycle and stuff right you need to actually deliver a product that promises a result a transformation Something that actually can deliver a result enough for the customer for it to justify that price point if that makes sense Okay, so if if how do I say this if you're selling acne cream right if the problem is very painful, right? Imagine for me I experienced this problem last time right when I was in secondary school right 14 15 years old right like it looks very very bad On your face and stuff right so if they can promise me a result that hey, I'm gonna solve any any problems You're not gonna look like shit all the time all of the time, right? Yeah, then I'm able to pay a certain amount for that right. I'm willing to fork out an amount But how do I say this if I receive the product and it does not solve my acne. I'm gonna be pissed Right, I'm never gonna buy from this brand again. Okay, so if you actually care about like start caring about your customers And ensuring that once they buy a product for example, right? Yeah, they get results with the product, right? They actually get the transformation that you actually promising to them right business actually becomes a lot lot easier And once you scale right? It's a very big compound effect such that it gets easier over time to sell an additional customer In accounting they call it variable cost essentially to sell a customer, right? so If more people for example a group of 50 people avoid your product they feel like they have really really good results with your product right here They're very very happy with the thing that they bought right They're gonna recommend those people and they're gonna give you testimonials, right? You layer on paid traffic You layer on ads over that you're able to scale much further because more people see that That these group of 50 people have really really good results and then you just continue the process Repeat forever and that's how you get to the 400 500k months that you're looking for okay So the reason why people don't or unable to do this right is because fundamentally once they start selling They always start with drop shipping or whatever is whatever it is, right? They don't reinvest back into Product development and ensuring the product is very very good. So this is what I think we can learn Especially the e-com guys, right? We can learn from the sass world. The sass world is all about recurring subscription They all about how can we continuously provide value for the customer such that they will pay us month over month over month over month Right, they are forced to think that way They're forced to think long-term because if the product itself is not good, right? People are gonna churn people are gonna stop buying from them Okay So in the same way think about how the product can deliver more value to the customer And you will be able to scale to the very very big numbers that you're looking for as well Okay, so let me just summarize my entire Speech or whatever it is one time. Okay, so the three things you need to focus on right number one Okay, solve solve a problem that a lot of people experience. Okay, ask yourself It's your product. Whatever you're selling now. Is it mass market? Is it like actually helping people? Okay, number two is it solving a painful problem? Okay, and number three Do you care about your customers? It's your product actually delivering the promise that you have promised your customers Okay, once you once you fix these three things Everything actually is so much easier. Okay, if you need help with your advertising I'll put the links down in this description below check out the VSL if you want to book a call with us or book a call Okay, and um, yep, I'll see you in the next video