 O VP, Eribu Komoranjengine, na tuve kutana na Biggest. Kani kuli maereji ya kuni kuli master muziki apa Kenya, siyo. Santesana bro, I don't know what you wanna call me but, I go by the name Noriega Donself, CEO and founder RKC Katel Record Label. Ya. E kifika ma suolea luku kuwanza, kakangu uo na chapa luku from bottom to upper le Pambanzito. Approximately ini kama helangapi di kuwanza. Mungo nasa idea bro. Mungo nasa idea. Ni mungo tu. Mungo nasa idea. Ya. Na tu kizu muze kukusu luku za kukuazabu wa zina weza. What is the most cheapest? Mba uo lisha eva maybe. Am I don't wear a chip? I won't lie to you. The last time I leave a chip, luku kitambu ya ni kama na kuwa honest. But you know it's not about what you wear. It's about how you rock it. You can wear the cheapest, the most affordable item, but it comes down to style. Yoku na wa tu even before tupate pesat luku wa tu na pendeza bro. That's for sure. So it's not really about how much you spend. It's about how you you know you can put up like a really nice outfit. But mimi siiritu intoambia ni simplicity. Go for like the simplest details. Shati ya white clean. Suti too. Mungo jas simple. Abanyuma kuna gari zi. Ngine palia evi. Bens bro. Una jwe ili ni gari ambalo. Maybe wait wait. Uengine otu tu na nisa kwa kama miakeshi rin tu na niku kuna gari kama ili tu. Nikwe li. Any kazi ya muze kiki? Nikwe li kami sa ya ni kama una hisi. Una taji 20 years to webenz nisha risaku bro. But I'll tell you for a fact. Bidi tu na you know you just believing in yourself you can achieve anything bro. It can even take you two days not to touch kwa one month. But all in all you know I'm super grateful. This is just material things. Azi na maana vile. Na toa pa na pelikapali na rudisha. Na kuna otu na vitu bro. Proper. Proper. Ya. So it's not about. Bo ratu ya ni inafanya kazi ya ke bro. Kila kitu kosa. Ya. Now of course Lord Ume Kujapa kwa event ya nadia mukami ya. Demsani master class. And you have really talked sense kusu the entertainment industry in Kenya. Kulingana na mawaida ya ko. What are the mistakes that most Kenyan artists do mbapo mzikwa na kosa kublo na kosa kwenda viraliv? Same same thing I said you know in the panel. Just understanding the business ya. You cannot get anywhere if you really don't understand the business. So I feel like watu na tukulia tu poa. People just think like you know being an artist is just about you just dropping music. You have to understand the business bro. Music starts. You start making money when you understand the music business. These artists who they're not even known anywhere but the kind of revenue they're generating just through streaming is crazy. But that's because kuna mi kakati they put in sorry they put in like you know mi kakati to make sure kila kitu kina kina endasawa. So you really really have to take time, learn, research, understand the business and then from there it was nasonga. Norega speaking on understanding the business what does that mean? Is it choosing the right management or what is understanding the business? It could be both really ya. Understanding the business means how you know kama biesha raiote where we plug SPM bus. I'm sure nim koko ni biesha raiote. That's why I'm kohapa. And of course there's a model. Kuna joni kifanya hi na hi. It doesn't put your results then I'm going to be able to make money. So that's what I mean like even for music music is not just being, it's not about fame. If you're in the music business just because you want to be famous then apuna potea. You need to understand what do I need to do as an artist to make money and if you don't understand that part then you do research. Kama research piya ningumu get people like Sisi wanyetuna elewa biesha raiam ziki to be able to do business with. Ya but chamsingi ni ni however you decide just understand what you need to do to structure yourself and build a brand that can be able to make money for you. Norega watu inga mekuji okupitia kufanya kazi na otile brown. Abutu ambi mausini akwa na otile brown kazi na kua vivi tangu juwani nae na kansakufanya kazi na kimsiki. I mean otile we go way back six years. It's been a really really great journey. We accomplished so much to the point where to kachana. It was a really really great experience working with him. He's a very very good artist. Like I said, I'm super super grateful kazi. We were able to do what we did. Tumifika maltumifika. We had to part ways. Maisha yendele he needs to keep building himself in a different direction. I also need to focus on building now my record label. In the meeting earlier, tu meski apu me te te mcsk yukasi na otile ya ya li kwa na li ufawizuri na mcsk. Una zotombia like the highest amount ok tu se me mcsk but a music distribution company. Point of correction. Miss jte te mcsk. Are you sure? I did not. Mi mi na mcsk were not affiliated in any way. Si wezi wa te te, we make sure we point it out and we need accountability and transparency. A lot of people have been talking about all I said is when everybody else was complaining about getting 2500 Kenyan shillings on Mpesa we never got 2500 Kenyan shillings. That's the truth. Mili kwa tu na mwambianad ya I'm surprised like ma liya liya uku? No na siku liya liya. Everybody has a right to kulia but what I didn't stand for is she wanted to avoid the conversation. Asuna as one of the young artists asked I want to understand more about Mcsk camp and priest and all this kekobo they wanted to avoid the question so mini kasi ma there is no point of us avoiding this question because if there is an issue we need to talk about it we need to discuss so that tunad yotatizo niwapi and we forge ways forward you cannot tell a young artist who is looking up to you don't join this organization unless you make it make sense to the young artist I'm saying don't join this organization kwa sababu kuna hi na hi na hi for me it doesn't make no sense but you cannot just say I'm not gonna do it just because kuna hi na hi all I said is I took time I went to the Mcsk office we had a conversation and I learnt where on our end we was going wrong as management and as artists and took a implement they have their own issues they could be doing a really really good job they are slacking but so kila amtul kuna pata 2500 which is true na kifiki kamaambu ya roll tiz does that make Othile Brown to be maybe the top paid Kenyan artist kamaambu ya roll tiz up a Kenya kulingana mone ya kamae so easy I'm not working with Othile Brown so I'm not even trying to say anything in regards to him because I don't represent him in any way but numbers don't lie if you go to let's say YouTube who's the most accomplished or decorated artist when it comes to the views who has the more numbers let's say you go because the more the numbers the more the business this is fortify who has the more numbers you go to boom play who had the most numbers in like Kaspan of just 2 years so the more the numbers the more the revenue so I don't want to say he's the top artist but I'll tell you if you go and sit down whoever artist has more numbers on all platforms is the one generating more revenue speaking on numbers we are seeing so many artists on the Kikiwi do you approve of Kiki as a manager now that depends on what you define Kiki as because you know Kiki if you talk about Shobis that's a different thing I don't know what Kiki is to be honest but if you're talking about Shobis there is no music industry without Shobis understand so but now it depends on the level of Shobis the only difference is what you call Kiki but it's kind of like Shobis but just because another artist is going to do this doesn't mean if you feel like that's what's going to help you like build your brand by all means go ahead and do it but I'll tell you strategic Kiki strategic Shobis to me Zifanya so let's not like lie to the young or maybe upcoming artists like Kiki Nimbaya it depends on Kiki aina gani but then also use a young artist you don't want to base your brand on Kiki Kiki people are never going to take you serious but in Kiki Kiki Kiki comes in different forms but usifanya don't do it usifanya kwendo kaziako take your time work on your craft do great music and then have proper plans brand yourself properly marketing PR professional PR PR but Kiki is a form of marketing so when we are talking about marketing kiki but you see other artists don't need Kiki but usifanya Kiki to Fahuti to you it might not seem like Kiki but the real people who understand the business want to join Kiki and I'll tell you for a fact there is no Kiki there is no Kiki there is no Kiki but usifanya Kiki is a form of marketing the only difference is there are levels of Kiki and branding so when we are talking about top we are talking about Kiki upuzi but when we are talking about Kiki but when we are talking about top we are talking about Fala and of course Kiki but when we are talking about top we are talking about top but if you listen to the sound it's quite unique out of Kenya probably it can be your sound and the Kenyan sound do you feel maybe Kenyan sound needs to improve somewhere else and do you think it's your level? I don't want to say Kenyan sound needs to improve because we have a very beautiful sound sound here too is authentic is raw and I feel like also art is art is raw music is raw you don't need to change the music just because you have to appeal to a certain demographic kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwa kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwaana kwaanaありがとう because it's a good song the difference is when it come to Lexil Lexil has a different sound different unique crazy sound Lexil is a beast it's only a matter of time Wakena Tokh Press upon he is a ticking bomb Time will tell but the good thing is we understand music business We were taking our time as RKC record label to make sure to streamline Kila Kitu so that by the time a household name, then Kila Kitu kwa sawa. Do you feel maybe wakenya kuna ii dibeti me kwa kiseima kwa mba? The reason why muziki wetua ufiki kule inji enchi, we are concentrating on too much on sheng and local language. At least you can feel maybe kizung wundani. Probably, could that be the reason why muziki wetua ufiki bwa dahi? Ya, it could be like, you know, kuna vituvingi na changia ya. It can't be like the only reason but of course English kind of plays a major role when it comes to our music crossing over. But then also that doesn't mean like every artist needs to like switch wacheku kwa imbaki swahili ama sheng so that you can appeal. A song, I remember when I was in Bahrain, there's a song by, was it Sailor's or Ethic? It was being played like in Bahrain and this is a military like event. Bahrain is like full of like US like military or like wanna vibe. I don't even understand the language, I think it was Ethic. And also Arab boy was being played when I was in Ethiopia. But when we talk about like crossing over kabisa kabisa, because you see, isn't it come out of regions in a way, we haven't really crossed over. I don't know if there's any Kenyan song in ya, him a cross over kabisa kabisa ya ni to the levels in ya. It's crossed over. I feel like, let's say you see a song like Bounce for Lexel, it just picked up organically. But then if you look at the platform and you not pick up from, that's Spotify. Spotify is mostly like, if you look at the stats, France is Netherlands is UK is London is GYPYP, but that's organically, but piau tapata is because kuna ura isi wa English. People are able to like understand more minus the melody, the good beats and all that, people can also understand. So I'm not gonna say like that's the main reason, but English definitely plays a role in you know, helping our songs like cross over ya. Speaking on that, yesterday we had a ma piano tour. You see, it has gotten to a point where Kenyans have accepted a ma piano paka kuna tua, le kone dama Chakos na Nairobi places like that. Do you think, the question here ni Billy, do you think that Gengaton is our voice? And do you think that of how Kenyans have accepted a ma piano, does that make Kenyan artists feel some type away? The second question is a tricky one, because I think when you say does the Kenyans, Kenyan artists feel some type away, the artist should be able to tell us, because I'm not no artist. But we just need support like Kenyans, we have great great music to be honest. We just need like more support. And the fans are really supporting, I cannot say they're not supporting. They support like, you've seen like people like, there's artists that are you know, have been supported throughout the years. But I feel like we just need more support and then also not even just from fans, even other artists. Let's say you have like a bigger Gengaton song, why are we not seeing a collaboration between that young artist with an established artist, just like a core sign. Look at like America where we have people like Drake, Drake is known for like core signs. Any other artist coming up, just a remix. Oh, so you need a Babish Mada. Oh, he's off it later to Drake in a way. Oh, so I love Makanen. They support even from the industry itself. But you see, when let's say sailors were popping, what A-list artist in Kenya supported sailors? Let's say when Ethic was popping also, how many A-list artists, I know Othila did a song with Ethic, but how many other artists were Lee? Because you see sometimes you just the established artist. People like, there's a song. I don't remember, is it Black Sheriff? And we talk her too. It was big, whiz kid reached out. Let's do a remix on that. That's the kind of support we're talking about. So it's not just from the fans. Sometimes you as a bigger artist you see the fans coming up, and other young artists, you understand? So support is in different forms. It's not just when it comes to the fans. We can, we're getting the support, but we can do more. Yeah. And do you feel maybe, is that, could that be maybe caused by jailers among the Kenyans, artists even come up with a host that is your type of support here, do you want to support Kwaasani or Chippuka? I'll say what's Sanyu, kwaasani kwaasani kwaasani kwaasani kwaasani kwaasani kwaasani kwaasani kwaasani. You know, one of Kriaku, Vimbando, Siju being superstar. Let me tell you something, being a real star is like really really wanting to see the best from your people, supporting your people. Meleo, it's not about at the or if Siju, let me tell you, on top it's not really competition, it's collaboration. Look at even like big businessmen, who co-ing you understand? People supporting each other. People are pushing like the limits together because you know at the end of the day, so when you can get yourself to the, to the, when I say manga, I don't Christian, I like this, what Christian Ronaldo said, a player like being a best player wins a match, understand? But then for us to win a tournament, it's a whole team. So he's not just about him, he could be the best player. You can be the best singer, but not always a could break boundaries not when the hinges are easy, we need support. You need to support atokum kubu aji. Young, young upcoming artist no future. The big, the goal should be bigger than just your selfish gains. It's not about just you, it's not about where we moneeris, you want to take a, oh I want to amass this much success for myself. True success comes when you're able to impact other people. It's not just about you, you want to build a legacy. Legacy wuna itengenezokati, you know even when I'm gone from the music industry, my name is forever because kuna naniyana kujanyu maangu. Milo, kuna another artist mwenye nili msapotsa, he's anashikiliya. The same, same other artist is going to support another one. And that's where wuna people like ukwenja wuna tuzidi, wuna bigger collaborations wuna sub-industry is intact. All right. Tawapariya fudeji amu tutumalizetu. So, and atu kiangali apia kwenya mzikiapa, you as an artist manager umefanyakal, umemmanage msanikule ane ame tesakido kwenya sana kwenya entertainment industry. What things should artists invest in for them not to be established up in the entertainment industry in Kenya? Invest in yourself. Milo invest yourself, you know, as a brand. Most artists, I feel like most artists when they start to, I'm talking about like the ones that are like sort of established. When you start making a little bit of money here and there, wuna sahaw, you have to reinvest back in the business. And that means you reinvest back in yourself. Kila kitu, you know, being an artist is an all-round like job, plasma constantly you have to constantly keep reinvesting in yourself. And there's so many different ways of, you know, investing in yourself. S.K.B.A. S.K.B.A. S.K.B.A. S.K.B.A.