Typographics 2016: Design & Technology, aka Typography, Rob Giampietro





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Published on Sep 12, 2016

This talk took place on Friday, June 17th as part of Typographics in The Great Hall at The Cooper Union, NYC.

In 2013, The Atlantic surveyed 100 eminent historians looking for the greatest technological innovation since the wheel. The printing press won hands-down. From its origin, typography has sat at the intersection of design and technology, advancing human communication, expression, and culture in the process. This talk will explore typography’s ability to transform and innovate through a series of personal projects, first at Project Projects and, more recently, at Google Design. Along the way, Rob will share how typography’s expansion on the web could make for its most exciting chapter yet.

Rob Giampietro is a designer and writer. He is currently Creative Lead for Google Design NY. He was a 2013 MacDowell Colony Fellow and the 2014–15 Katherine Edwards Gordon Rome Prize Fellow at the American Academy in Rome. From 2010–15 he was Principal at Project Projects, where he led interactive and identity projects for clients in art, architecture, and the cultural sector. The studio’s work was recognized with the National Design Award in Communication Design in 2015.
As Executive Board Member and Vice President of AIGA/NY from 2007–9, Rob organized programming that included a historic conversation between Wim Crouwel and Massimo Vignelli and a free series of talks by emerging designers at the Soho Apple Store. Recent research has touched on a range of topics, including the relationship of movement to interaction, the history of visual identity and branding in the arts, and the future of the museum in the digital age. His essay on the rise of graphic design MFA programs, “School Days,” was published in the Walker Art Center’s Graphic Design: Now in Production catalogue in 2011. Since 2006, he has been a thesis advisor for RISD MFA Graphic Design. Rob is a graduate of Yale University.


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