 So, how does one start to just even run an event planning business, what do you look out for? First you have to be well disciplined, if you're not well disciplined, you'll fail. Ten, lazima, wukwe outthink anam tukfanya research mingi. You have to look at what people want, what people are doing. Alafuki tukfanya, ita quote standing, something unique that not many do. Like at that time when we were starting like the pulpati, yo ten nai robim zima kukwana pulpati. When was this? 2018, 2019, nwa nozosting pulpati. The last pulpati lefanyu lukwe, it was 2016 nuko. Many were color splashed and all that. So when doing something or venturing into something, you have to think of something, any what or funny. Or something unique. So that's how we started out. Alafuki tukfanya tukfanya tukfanya. But ours we try to do it also uniquely. Like tukyanda iso children's home. We take two or three, at least to get people who come through wana tukwama wajam tukwana zima lemi, pay school fees for this, lemi do this, for this. Laila kapuk, pata producer nakuza kwa attenda zima, achanta sponsor wum say, akwe msa nini msa di akum rekodi and all that. Okay, good. So you guys started off as a full package as I mentioned earlier. There was a secretary, someone who was doing a particular job description. How did you hack the issue of financing labor and also capital when starting your business? Okay, capital for starting our business by then took off financially stable all of us because I took a team of students. So one was from Jekuat, the other was from KU. Lafoma kita zina luka from Rungay. So tukwama kutia tukwama tukwama tukwama tukwama tukwama tukwama tukwama tukwama tukwama tukwama first to be doing our events well. We need to have money in our account. So every month tukwama tukwama save pesaf lani kilomtona tukwama pesa kwa kwa kwa account. So by the time tukwama fanya event, at least we have something in pocket. That's how we did it. Okay, and how did you make them believe in your vision? Because these are different individuals, as you have mentioned from university level. How did you make them believe in your vision that this is actually going to work? First you have to look to people, look you approach someone, you have to look for someone who has the same vision as you. Someone who is more mature as you, something when you achieve something good in life. That's what I did. Alafu kwa approach unongelisha nautara tibu and explain to them this what I want to do. This is what I want by this time. Onakachini ono nenewe. People buy your idea. You have to come up with a good idea for them and they will always buy it. Okay, when you guys are approaching a client, there are so many event planners out here and I'm just wondering, if you guys are approaching a client, what is your value preposition? Because I may be thinking, why should I work with you? Okay, so far, when I'm approaching someone, I want to do something good, something convincing. Alafu kwa approach a client, you have to check on their background. Do they accept this? Do they nenewe wa kwa ready kuwak nasisi? You have to check into their background well and also approach someone who is suitable for what you are doing. Okay, when you approach a client and you guys agreed on something and they ended up playing a different game when you guys not comply? Yeah, remember back in 2017 at Shorimoyo, when I was in the police line, I was told to come up with a good idea for them to agree. By then, I was in a contract form. So I was in agreement with them at home and all that. So I was in a payment. I was in a payment event. I was in Russia. You can imagine, after the wedding, when I was in the resort, I was in the venue at around 1 a.m. Wow. So I called another client and told him to come up with a good idea for what he was doing. So I told him to come up with a good idea for what he was doing. So some clients told me they were making out deals but later on they come and turn against you. Okay. Like for a reason... What happened? Okay, recently when we did our event at Eldoret, the slip and slide pool party season 3, we had mutual agreements with some guys what they were making out. Those were contracts? Okay, there was no contract with them. Because as for me, when I'm working with some young guys, okay, let's give them their trust because I'm also helping them in shaping up their careers and all that. So we had an agreement in it for Nivivi. On the day of the event, all collapsed. Oh, nothing was delivered? It was delivered but on the part of what we had agreed with them, they didn't even deliver yet. Even like 10% of something. Okay. And how do you recover from that? Okay, first you have to... After an era, you sit down with the team, you look on the views people give out because we've added new people on board. So this guy, I'm a lady and he's a co-observer of the company. He came up with the idea of giving views on what I was doing and what I was doing and the feedback. So when you see like, there's also some negativity on it. You have to sit down, see where we went wrong and try to correct it next time when you do something. Okay. Speaking about feedback, how do you guys put yourself out there to the market space that you're targeting and just to marketing yourself? What sort of marketing strategies do you guys have? Okay, first we have... When you're setting the company, you have to understand the age that you want, the people that you want to attract. So in our company, because we do cooperate social and the charity, we are attracting all kinds sort of ages from the kids, the youths and also the grownups. So when you're doing an event, if it's a charity event, you have to go there with the perspective that we are approaching kids. So when you're doing something, you have to be like them. Okay. When you're teens, you have to act like them. When you're delivering something to them, you have to feel like it satisfies teens. If you're doing a corporate event, you have to approach them on a personal level whether it's a digital point. You can be all generic like, see we just do this. So if I'm approaching a youth audience, I have to cut my clothes according to my coat. Definitely the content and product it's for the young guys. If I'm going for a corporate, then that is what I'm going to deliver. Right. So it depends on the client. It depends on the client. So we have to act according to what they want. And according even to the theme of the event, the name of the event, we act according to it. Alright. You're the first DJ that I have come across who doesn't charge for guys to gain skills to be a DJ. So why are you doing that when you can monetize format? Okay. One thing I've always been taught by my mum is always being humble and sting put. So when I started, nili fuzo pia mimi. I was taught by DJ Miles Kenya. Shout out to him. And well in fuzo DJ for free. So when I'm giving it back to the society because I love giving it back to the society, mwenda na nambiyam tu, you want to do this, yeah? Uwezuaku ikuwewewe, yeah? Okay, let me try help where I can. Now that I can offer those services for free, where should I do? Sometimes we don't do all this for money, need for passion and love. Okay. As we wind up, take us to the charity events and why charity? Who are you targeting on these charity events? Okay, why we chose charity because there are so many kids out there in the streets at the homes who are going through a lot. Anili love inyana takak pati amza zi nye mineza patak toha kumimam on my dad. So at least kone sho love we're showing them like we're still together in this. We're all in this. We're all born for this to fight, to win. So when you're visiting them to know how patiangelin, words of encouragement, to know how sad they are when you're trying to kone itu na fika. So na jokitem, umtoto na ekume na kumbuku na koe na elefura na kubariki and that's where blessings comes from. By giving back, doing what people love nini. Yani kitita fresh amtu. Spreading hope all through. Okay, looking back, what a couple of achievements that you were really proud of since you guys started Drick Entertainment. Okay, Drick Events we're proud to say like at least to ke kwa say kwa tolu wa chat say events company in Kenya doing well at least at okosa top 10. I'm sure of that. So far, our marketers when we were bored they are doing a good job. Shouts out to them. We're not saying they push all over. We have different marketers from all over Kitui, Eldoret, Kisumu Nakuru, Nairobi yani we have all marketers all around. So they're helping us reach out to people to keep on saying like right now our strategy for this year was to sell out Sarah Sasawizuri kwa isi counties they're using that support. Where we have supporters we go do something for them we do at least to try to deliver to one in the left to appreciate the job that we're doing. Couple of challenges Okay, challenges Okay, apart from the client situation no matter what you do people will never appreciate Kwa noliam tuata umfanyani Tashinko say ah umtu and we're high expectations kwa mongu se kwa na high expectations on me kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa kwa Kuna mtutu lenda maili, ok, about that is the right thing. Onapadam tu menda na nana, humsa mtukani rubi, ono julek expectations ya hatu wa kwa na pesee event na fwekuwebi. So, umtua na kuduwa kufani, hey, on this, on this, kwa like, hey, do you really want this? So, na na after, at the end of the day, kwa saku fanya kenya na expect, at enda kisei, ah, humsa nufala ni ni ni ni, but all in all, ono jizu na negativity na helpu grow. Alright, and before you forget, do you work with your clients budget or do you come up with the budget for the client? Ok, we come up with the budget first, we send it to the client, after he or she approves, amaki se mao ii naisita eza indafini kwa something, then we try to come up with something else. Alright, before I forget again, we talk about pressure from expectations, that is, from your clients, how do you deal with that pressure if they feel like whatever you've delivered, there's not much up to what they expected. Ok, to that pressure, how do you deal with that pressure if they feel like you've delivered something after something, you don't pay them, you call them off, then you try to call them for a meeting, you have a sit down and be with the client, you try to explain yourself, talk to them, you don't believe when you talk to someone, they'll understand you. But come up to understand then, that's not a human. For someone who's watching us, and they want to get into an event planning, what would be your advice? I think to get into an event planning, me, what derives me is discipline, you have to be disciplined, because when you go to a industry, kumkubom, dog or something, you have to be honest, you can't do anything, you can't do anything, because at times you can't plan charity events, you can't do anything, you go like that money is for the kids, not mine. Oh yeah, that's that aspect. People question someone's credibility because there have been scam stories all over. But if you prove to them, then they get to trust you. The other thing is hard work, a lot of other things, you have to do it for passion. You have to do it for yourself, you have to do it because it's you, who wants it. You have to do it for yourself, you have to do it because it's you, who wants it. There are some youths who inspire me, they inspire me, they shout out to him, nituarika events at least, he's doing his best, alikuda kanyambe bro, penda kanyu na fanya ni nini advice, at least na advice ingina, anajeribu ana push. So if you are disciplined, hard work, honesty trust worthy and do it for passion, you're all good. And for someone who wants to be part of Drake events, and also be mentored, how can they reach out to you guys? Check us out on Instagram, at www.drickunderscoreevents or you can email us www.drickeventsatjimil.com Okay, simple as that. And there's no, they're not required to pay any particular fee. Unless you want to give out something, they're trying or something, or you want to promote our merchandise, like the t-shirts. The only part where you guys can reach us from the events. Okay, now I get it. I have a better picture. Thank you very much. Jonathan, for creating time to be with us. Talking about Mata's pertaining event, planning up here, I'm sure they can really learn one or two things from you. And the fact that you're also a mentor, that's a big win. Thank you so much too. And before I forget, on August 21st, we have something huge. Tell us that as we wind up. Okay, it's called Mist and Miss Kasarani. It's on its second edition. Come August 21st and it's something big. At least we've got the support from all over. And if you want to participate, if you want to come join us, it will be on 21st. Reaches out on Instagram, you can call the number 01-11-729-978. Alright, it's a beauty pageant. It's a beauty pageant for the models, model and female models. Oh, it's unisex. And also for the kids, you can bring your kids out if you're from Kasarani constituency. This time we're a bit strict because we're promoting talent from Kasarani. Kasarani have a lot of talent. I'm sure of that. A lot of you guys will go to other constituencies. We'll also do some other constituencies. Other counties will also visit. Do something of that sort. Help people at least. Now what happens what does the winner get and the faster it goes? So far, shout out to our sponsors. The ones that we now have shout out to Vintage Crew shout out to Dindi. You know, you're not a Dindi. They make up artists. And also shout out to Lofa Media. And also there's Kasarani it's called Kasarani Music Academy. And also Paid Sounds shout out to them. They are our main sponsors. We don't give out cash. Because many pagans are just there the win is 50K. After winning you're not even giving that cash. So as we go with what you can. So we're giving this exposure we're training you to at least have something gain skills from it. So that's what we do. But this time we're trying our best our very best to have the era MP some era leaders at least when they come they'll give out something. But for the winners they'll be they'll be gift vouchers for them. So people from different consistencies can come to Kasarani and participate. They can come only to attend. If you want to participate unless you're from Kasarani. So there you have it. So you said it's on 21st of August. So it's the Mr. and Miss Kasarani a beauty pageant. So remember it's on 21st of August at Kasarani. So if you want to keep up if you want to keep up on this particular event and no more details on it. Make sure you follow DRIK events. It's DRIK events across all social media. All social media on Facebook is DRIK events Kenya, KE. Okay. So remember the DRIK is with a Q. Alright. So there we have it. So make sure you keep the conversation going at Y2F4 channel at Michelle Shirei. So you can find me across all my social at Ramaguka. We'll be right back sampling some of your comments and make sure you stay tuned.