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Uploaded on Dec 20, 2010
Our logic is simple. To create a sublime and subtle tequila you must perfect and cherish every aspect of each step along the way: from the cultivation of the agave plant to the barrels the tequila is aged in. It is not a process that can be performed by machines. Each step requires the skilled and practiced hands of people trained in the art and craft of tequila.
This is what sets Tequila Don Julio apart. This is what makes the world's finest tequila.