 With this, let's move forward and welcome our next speaker. Well, up next we have co-founder and COO trail taking center stage. He tells us how the company is creating a platform for tier two and tier three markets and targeting consumers searching for lifestyle and aspirational content in the local language. The company also recently launched a new commerce platform called Harath Dukan for beauty products. And we have Mr. Bimal Kartik Reba co-founder and COO trail who's here to talk all on it and give us the complete download. So hi there again. Bimal, good evening to you. How are you doing this evening? Thanks for the kind introduction. I'm doing good. How about you? Very good. Bimal, first thing I want to thank you for being one of those partners with us. Indeed, very great support that you give you and your team give us and I'm sure it's just to start for a long, long, long way to go. Before I kind of get let the whole floor open up, I quickly want to understand looking at your face right now, you're smiling, you're very happy about it. So what is keeping the happiness alive? Yeah, what we're building today, right? That makes us happy. There's a problem statement that's there out there, right? Building for Bharat as we're talking about. The challenges are new, there's no template. So it's, we are trying to on day-to-day basis figure out our way around how to build for Bharat. So that's what keeps us awake and also happy at the same time. Absolutely. And I just love that spirit that you have right now. And I'm sure it's going to be a very, very amazing session that I'm looking forward for and so is our audience. So over to Vimal and post you're done. I'll have a bunch of questions awaiting your way. Sure. So I'll quickly jump into what we are doing. Thanks for the kind introduction. Quickly, I was listening to some of the conversations, the previous speakers were talking about in terms of why it is very important today to speak to Indian consumers in their own language. And that is what we are doing with Drell, right? We are building India's largest lifestyle app, right? Our vision statement is very simple. We're trying to organize lifestyle information for Indian users, but in their own languages that they understand the most or speak everyday basis. So here comes Drell. We are India's largest lifestyle platform. But in terms of, we're just not serving content to the people. Our key mission statement is also is to introduce these users to various products and experiences and also help them transect on the platform, which we call social commerce as of today. So we are India's largest social commerce platform in terms of traffic. I'll take you through how we do social commerce here on Drell. But briefly, the agenda today, we're going to cover about social commerce. Then we're going to talk about the type of the content that we have on the platform, our commitment for the new bar that we are talking about and obviously some of the brand success stories that we have on Drell. So quickly jumping into the evolution, can we go to the next slide? Yes, yes you are. So building for Bharat is also as an preeminent threat of this bandwidth issues. I'll cover that to some other day. But so quickly jumping into the, I'm just going to give a parallel story in terms of what is social commerce and its evolution. So why an India and China story, we both are socially similar in nature in terms of how we react or perceive things. And even their journey of e-commerce is quite similar to us. The only thing is we are lagging behind five to seven years because of the nature of evolution of the internet in India. So quickly talking about e-commerce, the first routes always starts with horizontal players, introducing people to different products. But again, horizontal in nature, that likes of Amazon, what Flipkart is currently doing in India. Then comes the vertical story where we would understand that not all categories find their due attention on horizontal platforms and they need a separate treatment for it. And that comes, that gives the rest to this vertical players. And that's where you have the likes of today Minthra or the first cry of the big basket existing and flourishing in India. And that's where the things take an interesting turn with evolution of internet in our country, people getting used to multimedia rich content. It would allow them to not only look at photo catalog, but it would also allow them to understand products and services to more multimedia rich experiences such as videos. And that gives rise to a social commerce or a social way of shopping where users can get in touch with their favorite creators, understand the products and services through the influences that they follow the most and then make these purchases on the platform. And that is where we are a social commerce platform. But why this works in our country, it's not a playbook that we are trying to derive from a different country, but look at the trust economy that we have as of today. We are skewed, we worship our idols, we even build temples for them. So if you talk about a trusted economy of it, it's very concentrated. That means if you trust someone, you would actually look into the recommendation. And that is what is happening in the offline behavior too. If you're today walking into any store, it could be a boutique store or it could be a saloon, you are actually looking up to that particular person over there for their subject matter expertise before you engage in any decision. And that is the kind of behavior that we are trying to replicate online across this various categories that you see, personal care, cosmetics, home and kitchen, gadgets, etc. And more importantly, we are trying to do that in their own language. So I come from a Telugu speaking state and my mother tongue is Telugu. But I do find it very interesting that there's not much content around products and services in my own language that leave aside the other languages. So this is a simple problem statement that we are trying to solve. And why it is important is if you see nine of the 10 internet users today who are joining the internet bad and wagon are actually consuming content in their own language. Now that's a startling fact, but that's the fact to the least. So that means we have to have these services tailor made for them in their own language. And most of them today as they come online to shop, they are struggling to actually make a consideration because the product description is in English. How would you make a sense of it? Right? Specifically when it comes to making decisions under lifestyle as a segment, right? It's very difficult. So they do not have these services available in the language. And the kind of audiences also that we're looking at today, if you see, it's not that they are monetizable. It's not that they do not have a willingness to pay. In fact, the India to as we see, right? Who's, if you look at the per capita average, ranging between $1400 to $1500, right? Their total addressable market size is $300 billion. That's twice the size of the India one that we see today, right? Which is predominantly English speaking and 50 million odd. So this is, they are looking to come and join this internet bandwagon and also shop online. But one of the key, you know, entry barriers for these consumers as we see is that, you know, 96% of our content creators are actually creating content in English. But the consumers, if you see 73% of them are actually consuming content in their own language. Now look at the disparity, right? So that it, what does that mean? That means that we need to create a more inclusive environment for these regional creators to come and create content in their own language. And that is what we're doing here at RAL, right? Creating an ecosystem of key opinion leaders who are there online and creating content in their own language. Now, if you see, these are the simple things that we're talking about. There are two promises that we do on the platform. One is for the consumers. It's a one stop destination where they could watch the content of the favorite interest in any of the lifestyle categories, such as home, home takeoff, fashion, personal care, etc. Follow the favorite influences for the recommendations around products, purchase those products all on one single platform, right? And we are available in eight languages as of today. And this as just summarizing the gap that we're trying to address, right? We know voice and vernacular, visual and video and social shopping is just not the thing, but it's way how people are going to engage with the internet today and tomorrow. And that's what we are trying to do. And the categories we focused as I talked about is highly lifestyle. We are not an entertainment player. We focus in ensuring that there is a takeaway for the end users as they engage with the content. So beauty, makeup, grooming, fashion are some of the key categories that are available on the platform. And we have a very equitable distribution in terms of language consumption on the platform, right? That's a simple gap that we are trying to address. And what is social commerce for us? It's a very simple plate. People can watch content around their favorite product, look at that product and purchase that product from the video within itself. So we are marrying all the aspects of social commerce into one single entity of a vertical video that is for mobile consumption. So a quick demonstration. I think we're not able to hear the audio. Is there a way we can hear the audio? I shall like Nigel that ensure not to give you that oily, greasy face in the morning. So we are below the convenience for these users too. As I talked about the key stakeholders who help us do what we are, what we aspire to do on day to day basis are key opinion leaders. Day in and out, they create content for end users, ensure that they're actually correct and also learn more about their particular categories on day to day basis, right? And some of the key stats on our platform, we have around 55 million monthly active users who use our platform on day on day basis and spend close to 240 minutes on the platform, and watch at least 15 videos per session. And most importantly, what we are very proud of about the fact that we are presented in eight languages and we are looking to expand to further more languages and make ourselves more useful to the Indian consumers as we speak. In terms of gender distribution, again, one of the most interesting aspects of us, we have again a very equitable distribution to male and female ratios on the platform by the nature of how it talks about how useful they find our platform on day to day usage, right? Again, a young platform, 18 to 34 is the key user age that we see on the platform today. And in terms of distribution, we have tier two and tier three occupying close to 60% of the entire distribution. And just quickly talk about, you know, it's just not about what we said, the brands today are also finding this as an interesting medium to come and engage with us. The pandemic has pushed brands to adopt online as one of their key focus areas, right? And today, if you see the offline, when you talk about offline, you know, the shell spaces in offline scenario has been have been replaced by influences in online scenario, right? That helps people to discover products, understand products better and also purchase. And that's what's happening with us. We've tied up with multiple brands. We are also doubling down as launchpads to a lot of D2C brands that are being created today, specifically in beauty and personal care segments, helping them to come integrate with us, create content in multiple languages through key opinion leaders, Garner viewership over there and also complete sales only on one single platform. So we are the true form of also a launchpad for most of D2C brands today in India. So some of the key cases, again, Bombay Shaving Company, a quick demo. All right, you guys, I hope you're doing good. I'm back with another video. We can quickly go to the video. Yeah, so some of the brand sense of stories, we've been helping out there with the brands also collaborating with them and we are open to all these D2C brands to come and engage with us for an end to end solution only on one platform. So that's about it. Try to be as quick as possible. I hope I was clear enough in terms of what we're building and where we are. Absolutely, you are. Thank you, Vimal. The two things, Vimal. First thing is, your office is like two kilometers away from where I reside. And second thing is, yeah, you had a list of influences on your slide, but you missed my slide, my photo. That is a bad thing now. I'm going to have to talk about that for sure. I had an appendix slide in which I talked about the most important influence. I had to skip because of the time constraints that you are. Well, thank you so, so much. It was very, very insightful. In fact, what you're providing the youth generally is a platform to, you know, fetch more in the coming times. And it's really great what you're doing and your team is doing. So thank you so much. Just to summarize over there, it's just not about youth. It's how India is going to shop in the future. So what we're building is how India is going to shop in the future, right? And so I think it's just not for the consumers, but for the brands today, it's very important for them to understand these platforms and start engaging with it. Absolutely. India is ready with trail is what I have to say to kind of conclude this. And I will drop by in your office sometime and hoping that you'll be in your office and we can share a cup of coffee for sure. Yes. Thanks a lot. Thank you so much for joining us here and we'll connect very soon. Thank you so much for being with us right now at all the very best to you and your team in the coming future.