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Published on May 18, 2017
Don't drop litter.
The River Thames is one of the world’s most iconic rivers. It is the cultural, financial and historical artery of London, but the amount of litter entering the river is on the rise and it’s travelling from all parts of the city.
300 tonnes of rubbish are cleared from the Thames each year. That’s equivalent to 43 bottlenose whales (the type found in the Thames in 2006)…and that’s not to mention what sinks to the riverbed or what gets washed out to sea.
That’s why we’ve launched For Fish’s Sake (#FFSLDN) to encourage London’s residents, commuters and tourists to stem the flow of litter into the River Thames.
Along the river in central London, we’ll highlight the need to protect and cherish the Thames by asking Londoners to:
Use the bin - not the gutter, not the river, not the pavement If you see some litter and you’re near a bin – pick it up If the bin is full, find another one or take your litter home.