 Why is it that we're so passionate about something we've created and we put it out there and Others just don't get it They're just not as excited as we are about the thing. Have you ever put something out there like this? I remember several years ago, I Created a group coaching program. I was really excited about it because well, I had spent a lot of time and energy creating it Years of insights that I put together and I launched it excitedly to my audience Crickets well eventually one person bought and it was Supposed to be a group program so I eventually refunded her and You know ate some humble pie Well, thankfully Since then I have launched that group program Again, and it's become full with a waiting list, but it has taken those years of Taking my audience on that journey in order for them to understand why it's so valuable so if you also have had that experience of Creating a product a program a service a package and event You're passionate about it or even simply an idea It's just you know something you've been thinking about a lot and you put it out there and people just go Kind of stare at with their blink blink stares or no comments no likes or very few of them anyway You're like this is not the best idea in the world. This is this is You know world-changing stuff life-changing stuff for me. Anyway, how come none of you get this? the reason It's because none of them Went through the same journey that you did to get to that idea To get to that product or that event or that service You see and if they had gone on the same journey with you Many more of them would be as excited as you now not all of them because you know, even if you know 100 people go on the same exact journey at all hundred people came from the different backgrounds and they have different genetics and You know back upbringings and just ways of thinking and they won't all experience the exact same journey But if a hundred people went on the same journey with you Chances are there's going to be quite a few of them who are passionate at the end of the journey when you reveal something That has taken the journey to really understand and get really excited about so my question for you is How will you bring your audience on a journey? Into creating a product or a service or a program or an idea or an event And this is why I often Talk about how we build our products with our audience instead of what most people do is They they study in isolation they Build their service or package in isolation and then they come to somebody like me who is supposedly a marketing expert And they say well you marketing expert you go and convince everybody That my thing is great Isn't that what you're supposed to you're supposed to be clever at writing clever at design at the launch sequence the Campaign marketing campaign you go do your clever stuff and I meanwhile You know have gone through my years of journey and nobody else has except me and You know now you might say well George naturally my ideal audience your ideal audience probably has gone through a similar journey as you in some ways but when it comes to Something that you're really passionate about that you that you've built yourself particularly a program service event idea product a framework It's not the same journey they've been on now Of course, if you can connect your thing to a common journey, you're seeing out there It's gonna be much more successful. I mean, this is this is why people You know do storytelling, right? So let's talk about storytelling in any piece of content in any article or video or Movie or You know podcast episode, right? if you can Bring the audience on some kind of journey The payoff at the end they say payoff, you know, because it's sort of like they had to Get these various contexts and details before the the final reveal It's like oh my god that was so satisfying because all these different pieces of the context and the Challenges that the hero went on that went then went through and assets that the hero Developed or or you know retrieved on the journey now finally makes sense at the end of the article video episode, etc, right now I Honestly probably didn't do a great job of storytelling in this very video Because I should have told you stories about in the starting beginning about let me tell you about life Well, I kind of did a little bit telling that my failed launch and then this is what happened And then this is how it became successful and that that would have been more satisfying for you So I apologize for not being a great storyteller. I honestly, I'm not a great storyteller. I have to be upfront about that. Um, I Know some of you are professional storytellers and you'll you'll say take my course on storytelling but I I think that What I the the way that I take you on a journey is because I'm not naturally a good storyteller in any one video or article What I do is I just do it in the long term Let me explain so basically, I Take you on my journey, you know, it's like whatever I'm thinking If it's if I feel like this is kind of interesting or it might be worth sharing I share it in my content and Over time you just get pieces of my story here and there Meaning of my own journey you get pieces of it here and there over months and years You see because like I said, I'm kind of too lazy to be clever at storytelling in any one article or video Yeah, I'm sure I can practice it Maybe come back to me in three to five years in the half a storytelling course But right now I don't and I just I just basically and this is a benefit for all of you who are also not clever storytellers Which is basically most of us aren't Well, if you're not a clever storyteller, you basically can do it on the long term Bring the audience on by just telling so this is why I really appreciate what Gary Vaynerchuk has said which made a big difference in my life when I heard it years ago, which is to document Not create what what he meant by that is We often get stuck and intimidated when we think we have to create great content. Oh I've got to create great content and it's like well, gosh, it's Provotes anxiety and all that stuff but instead document Rather than create means you just simply document your journey. You just simply say this is what I'm learning right now This is what I'm going through. Has anyone does anyone have that experience? You know, this is what I've discovered Does it has anyone? You know, is this helpful for people or have has anyone else discovered this too? Hey, this is what I've been reading recently. This is what I learned from what I read. This is the video I recently watched. This is what I got from that video. You document your journey along the way and he gave an example of Let's say you want to become a you know, world-class chef Let's say and you don't know how to cook So you document your journey by making a video blog every day of you messing up on on your cooking It's like all right today. I'm gonna try to cook, you know Some water no or today I'm gonna try to make make some spaghetti and then you like completely mess it up and it's like all right Well, I learned something today and you know not to put this into that or whatever And you just document your every single day you document your journey and then within a year or two You have an audience of people not everyone's gonna watch every day obviously But people will catch it now every now and then and kind of see your progress and those who kind of are fascinated by your progress We'll kind of watch some of the earlier episodes and see wow look look at how far you've come and it's really satisfying Again, the payoff is satisfying because they've seen or they can see the how crappy used to be and then now how good you are Right and then it by documenting your journey now You have a fan base of people who watch your cooking and you can now sell cooking courses or You maybe create a restaurant and people, you know fly in from all over the world or whenever they're visiting your seat They're like oh my gosh, that's the vlogger. That's the blogger vlogger Influencer creator content creator that I watch all the time I'm gonna go and check out their restaurant You see what I mean like like document instead of create is essentially what I've been doing For since 2015 when I finally dedicated myself to creating content on a regular basis. I just I'm gonna share What's on my mind and I know it's not perfect Never gonna be perfect because perfect is an illusion or rather you are already perfect Your current state is the perfect the perfection of all of your life experience date What else is perfection except the way that it comes out right now? Obviously you can always polish it more by you know doing multiple takes on a video or you could edit your article several times How much you edit how much you how many takes you do is up to you and it's I'll just say that the more takes you do of a video or the more editing you do of an article The more dangerous it gets because you fall more into this illusion of perfectionism But if you dedicate yourself to documenting rather than creating you say, okay I'm gonna show up today, and I know that if I show up every single day every single day I'm gonna naturally become more confident in my communication whether it's on video or on writing or on Instagram or on a podcast or whatever. I'm just gonna become more more You know used to doing the the documenting every single day and then I'll learn from my You know documenting journey and so will my audience at first I'm gonna get zero views for the first six months and then the seventh month one person finds me and then the eighth month Three other people find me and then by the 12th month. I have 10 viewers and then by the 18th month. I have 85 viewers and by the you know three year mark I have you know 300 viewers and now I can actually sell a coaching program or a online course or a group Thing or a one-to-one service It takes three years I'm sorry that nobody told you because you're being sold by these marketing coaches who are saying Set up your coaching program in 30 days and get all your clients Etc. Now those of you who need to get clients ASAP you first go into your network and ask your friends and Beg your friends and colleagues to please send you clients because you need clients right now You can do that because you're not a marketing coach. I'm a marketing coach I can't beg anyone to send me clients because that makes me look bad like George Aren't you supposed to know marketing? But if you're not a marketing coach, you can beg your friends and family and colleagues Please I bad at marketing send me clients and you'll get your first batch of clients that way while you're doing that Take the three years to create every single day every single day Let me let that sink in Every single day Now you can take the weekend off if you want to when I first started creating videos and articles I created every single day for a year Naturally, I'm sorry I created every single day for six months and then I went down to three times a week three new things a week You know three new videos and three new articles a week and then I eventually Peter down to two a week And now I'm doing one new thing every two weeks because I have so many old things I just repost all the time so every single day What's the big deal? Really, it's like do you not have 15 minutes a day to document what you learned today? Do you really not have 15 minutes a day? You know, of course you have 15 minutes a day. What else are you doing surfing social? You're watching my video stop watching my video go and create your 50 before you Stop watching this go and make a video and then come back and watch this Because this is not worth your time if you haven't created yet today create more than you consume people I mean, what else are you doing in your 15 minutes a day? I mean, what seriously what do you really you have 10 kids you have 10 children and you have to take care of elderly parents and you have three jobs You can still find 15 minutes a day probably honestly Okay, you know, maybe you're making the video while you're in the on the toilet Whatever you could still find 15 minutes a day because you're not you know surfing the web or whatever it is I know you have to relax. I know you have to unwind But you can but but if you if you think of it as documenting, it's nothing serious and You can be embarrassing Raise your hand with me. I can be embarrassed I can be embarrassing and it's okay because I'm documenting my journey And I would rather be embarrassing in front of zero viewers for the first year or six months or in front of three people for the first year I don't mind being embarrassed in front of three people for a whole year So that I can be less embarrassing in my second year in front of ten people So that can be even less embarrassing in my third year in front of a hundred people You see you got to be embarrassing now Not later. I mean, what we're gonna get perfect and a polish and professional before you get out there Wait until you take five more training so you can be polished and professional and got your all ducks You know in a row and got your act together It's never gonna happen because once you take those courses you realize oh my god I've got so many more courses I got to take. Oh god. I got to get so many more I got the things that that is the illusion of preparation. That's the that's the damn rabbit hole of getting ready You are already ready. There's no more getting ready. Make your damn video today You just got to show up and be embarrassed practice Normalizing being embarrassing. I have I am embarrassing all the time and yet what happens is I Get confident about being embarrassing and then I realized it wasn't cringeworthy to anyone except myself Okay, maybe a few of you thought it was cringeworthy, but you don't say anything. Thank you And you just go away, right? You're like oh this guy is cringeworthy. We can stop watching. That's what they do to you, too They're not gonna go man. That was cringeworthy. No, I mean, okay The occasional evil person will say that because they're not evil. They're just insensitive thoughtless person You know callus or maybe they had a bad day. They might say something like that That's like one out of in the blue moon. You might get a mean comment. Are you but be okay with that? I mean, yeah, it might the mean comment might throw you off for a whole week I get it, but it's only one week of being thrown off Go back and make the videos the very next week or write your articles that are cringeworthy. You see what I mean like I'm completely off of what my original topic was by the way Which is the benefit of making live videos that where I feel like I can just riff on it because you can just go read the article later on my blog Originally, I was talking about bringing people on a journey and I guess it is still that instead of Instead of expecting that you're gonna create your perfect product service package framework idea Business in isolation like work for a couple years to make the perfect website the perfect this the perfect course the perfect Coaching package but above work for even a month is too long in isolation You should never create an isolation. You always create and go. Hey, I'm thinking of putting this coaching package together First of all, I don't even know what topic I should be doing. I have these 10 topics I could I could start a business on which of these 10 topics. Do you all think friends and family? Let's start with friends and family because we're the only ones who pay attention to you right now Which of these 10 topics do you think I should create a business around? I don't have any clients. Which of these 10 topics should I coach on? Should I sell a service on? Should I create a group program on which of these 10 topics? I don't know don't know don't be so put together Stop feeling like you have to be professional and linked in and put together linked in of course I go I use linked in to but the linked in mindset of having a resume Professional put together be fucking embarrassing, you know, it's just like I I don't know what the fuck I'm doing I have these 10 things I could sell services on Family and friends. I don't know what the fuck I'm doing. Which of these 10 do you think I know something to fuck about? Which of these 10 might I sell? Some of you need to just do that right now because you like I don't Can't get enough clients George. Well, you're not selling anything that people want Or at least your people want isn't George. No, no, no, I'm dedicated to selling this I've spent too many years studying this to them dedicated selling a fine. Then you have to take your audience on a journey You have to keep documenting what you're learning about this. You have to keep showing up every day every day Not Monday and Thursdays because I you're too busy not once a month Come on. How do you bring people on journey if you just do once a month or even once a week is not enough? Every single day every single day Not everyone's gonna catch everything obviously some people might only catch something once a month It's true, but they'll see your transformation because you're gonna transform a lot faster If you create every day and bring people on the journey every this is my this is my 15 minutes today You know and in 15 minutes you might only you might have to do three takes of one video and only end up with a two-minute video You did three takes and you have to you spent nine minutes. Let's work out the numbers here 15 minutes a day Okay, you spent nine minutes thinking about what you're gonna say on video Okay, what am I gonna nine minutes is enough time in my in my video course. I give people three minutes You know, I give people five minutes total to think about we're gonna say and make a video and then and then most of them Do it nine minutes. It's plenty of time to think about what you're gonna say Hmm, okay, I'm gonna say these three things and this is the major topic the main topic I'm gonna say these little tiny three things. Okay, great And then you have six minutes to do three takes of a two-minute video You see what I mean like 15 minutes a day. You just do that. It's a two-minute video We just document your journey. This is this is what I learned today about this field or this is what I You know try today and it didn't work I'll try again tomorrow. You know what I mean? So Will you do this will you bring your audience on a long-term journey? While you're figuring how to do storytelling like I am in one single video But besides, you know, don't don't worry about storytelling right now and becoming great at it You could it's fine. Those of you who are selling storytelling courses I apologize You can still sell the courses people can take it from you and learn faster and get better content faster But for those of us who are bad storytellers, just do the long-term thing Commit to long-term while you beg your friends and family for clients get some first clients and then long-term three-year journey Before you get the next client, okay? Three-year journey now you might probably you'll probably honestly get clients before then but give yourself three years three years Okay Every single day now you can Peter out to three times a week after six months like I did you could follow that Journey if you want to but you gotta do every single day for the first six months. Otherwise, you're not gonna get Sharp enough about making videos or writing articles. You just won't 15 minutes a day. That's all you need Whatever comes out in the 15 minutes you publish it. You have to publish it. Otherwise, how are you documenting? Publicly journal publicly document your journey. I hope this helps. Thanks for watching